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Video Presentation Strategies for Sales And Marketing To Captivate And Conquer

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Boost your audience’s engagement and generate more sales leads with video presentations. Once the king of presentations, PowerPoint slides are a thing of the past. Static slides pale in comparison to dynamic video.

Video presentations are a better way to disseminate information across multiple channels. They boost entertainment value and make information more memorable, from employee onboarding to calls-to-action and everything in between.

Read on to learn why you should be using videos in your presentations and some game-changing ideas to make yours successful.

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Why Videos?

Video presentations are more attention-grabbing than a slide show. Videos support messaging and improve audience recall. Get additional use out of a video by cross-posting it to multiple channels, from your funnels to emails and to social media.

Videos can quickly explain ideas or promote the benefits of a concept, product, or service in mere seconds or minutes. Images, graphics, texts, and on-brand narration can assist in broadcasting any relevant information you want. For example, video presentations can showcase company culture to potential customers in a brand story or employees during onboarding.

A creative and well-crafted video can grab the attention of any audience, hooking them in your funnel and improving the potential to increase sales.

In a nutshell, what makes video presentations so great is that they are:

  • 1. Attention-grabbing: Customers not only take notice but also stay focused longer. The entertainment value brings messages to life and improves the user experience. Businesses that utilize video presentations stand out and have a competitive advantage.
  • 2. Persuasive: Video presentations can better elicit emotional responses that influence audiences. They engage the audience’s audio and visual senses.
  • 3. Easily accessible: People take their mobile phones and tablets everywhere. These devices are their preferred way to absorb information. Video presentations optimized for mobile platforms help audiences access them anytime, anywhere.
  • 4. Time Effective: Videos allow the presenter to break down information into small, fast, easily digestible parts for better understanding and quick recall. It also engages audiences faster and more effortlessly than making them read.
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Video Uses

Videos inform, demonstrate, persuade, or inspire. Here are some examples of how businesses can use video presentations:

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Internal Uses

  • Educate new employees about company values
  • ‘Welcome’ message for new hires
  • Instructional processes and procedures
  • ​New product training
  • ​Onboarding
  • ​In-house accounting reports
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External Uses

  • Brand stories for the marketing and sales teams to use
  • New product promotion
  • FAQs or Q&As
  • ​Explainer videos
  • ​Client accounting reports
  • ​Event promotions
  • ​Product demonstrations
  • ​Customer testimonials
  • ​Behind-the-scenes (company culture, values, or how-its-made insights)
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12 Video Presentation Tips

The following 12 ideas encompass simple and practical solutions to improve your video presentations quickly.

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1. Write A Script

Videos should use clearly defined messaging that gets to the point, conveys a specific tone, and fits the brand.

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2. Keep It Simple

Don’t overwhelm the audience with too much information or imagery. Keep it easy enough to drive home the central theme.

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3. Do A Practice Run

Practicing helps iron out any kinks in the presentation and boosts the presenter’s confidence.

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4. Start With A Provocative Statement

This could be contrary, unexpected, or even an offensive statement. Statements that go against the grain or common knowledge are eye-catching and garner attention.

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5. Tell A Story

Stories evoke emotions like excitement, surprise, nostalgia, and fascination. Connecting with the audience’s emotions makes the presentation memorable and the brand personal.

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6. Ask Questions

Questions invite participation and engagement with active listening as opposed to passive. Videos could be an entire Q&A session. Leading with a compelling question gets the audience thinking and actively listening for the answer.

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7. Humor Your Audience

Insert some comedy into the presentation with GIFs, memes, or something uniquely funny.

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8. Cue The Music

Music heightens and supports the visuals and helps drive home the intended emotions. It also helps with memory retention.

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9. Set It In Motion

Graphics and other types of movement illustrate the idea and help get the point across.

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10. Use Quotes

Quoting a person who has/had a unique way with words is an easy way to create an impactful message. Quotes can serve as a “brain break” for the audience between varying sections or ideas. Quotes should relate to your overarching message.

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11. Pick An Impactful Narrator

Choosing a narrator opens up more options for how the overall product sounds. If you’re not going with your business’ attractive character, choose a tone of voice reflecting the brand, idea, or pace.

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12. Finish Strong

Video presentations are part of the marketing funnel. Guide the audience through the funnel with a call-to-action, website link to visit, next steps, goal to achieve, or idea to ponder.

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Multi-Use, Multi-Channel Power

Video presentations are persuasive attention-grabbers. One video can convey a lot in a short amount of time. They are easily accessible to audiences using their handheld devices on multiple platforms from anywhere. Video presentations are an excellent tool to use in a marketing funnel to appeal to the audience’s emotions and leave them with an idea to ponder, a website to visit, sign-up information, or a call-to-action.

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Video


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Infographic

Discover 12 impactful strategies to elevate your video presentations with our infographic guide. Craft compelling video presentations by scripting concise messages, simplifying contents, practicing for confidence, and engaging with provocative statements, storytelling, and questions. Enhance emotional impact with humor, music, and visuals. Use quotes, a fitting narrator, and graphics for memorable content and conclude with actionable steps and insightful ideas for a strong close.

12 Video Presentation Tips Infographic

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