Boost your audience’s engagement and generate more sales leads with video presentations. Once the king of presentations, PowerPoint slides are a thing of the past. Static slides pale in comparison to dynamic video.

Video presentations are a better way to disseminate information across multiple channels. They boost entertainment value and make information more memorable, from employee onboarding to calls-to-action and everything in between.

Read on to learn why you should be using videos in your presentations and some game-changing ideas to make yours successful.

Video presentations are more attention-grabbing than a slide show. Videos support messaging and improve audience recall. Get additional use out of a video by cross-posting it to multiple channels, from your funnels to emails and to social media.

Videos can quickly explain ideas or promote the benefits of a concept, product, or service in mere seconds or minutes. Images, graphics, texts, and on-brand narration can assist in broadcasting any relevant information you want. For example, video presentations can showcase company culture to potential customers in a brand story or employees during onboarding.

A creative and well-crafted video can grab the attention of any audience, hooking them in your funnel and improving the potential to increase sales.

In a nutshell, what makes video presentations so great is that they are:

Videos inform, demonstrate, persuade, or inspire. Here are some examples of how businesses can use video presentations:

The following 12 ideas encompass simple and practical solutions to improve your video presentations quickly.

Videos should use clearly defined messaging that gets to the point, conveys a specific tone, and fits the brand.

Don’t overwhelm the audience with too much information or imagery. Keep it easy enough to drive home the central theme.

Practicing helps iron out any kinks in the presentation and boosts the presenter’s confidence.

This could be contrary, unexpected, or even an offensive statement. Statements that go against the grain or common knowledge are eye-catching and garner attention.

Stories evoke emotions like excitement, surprise, nostalgia, and fascination. Connecting with the audience’s emotions makes the presentation memorable and the brand personal.

Questions invite participation and engagement with active listening as opposed to passive. Videos could be an entire Q&A session. Leading with a compelling question gets the audience thinking and actively listening for the answer.

Insert some comedy into the presentation with GIFs, memes, or something uniquely funny.

Music heightens and supports the visuals and helps drive home the intended emotions. It also helps with memory retention.

Graphics and other types of movement illustrate the idea and help get the point across.

Quoting a person who has/had a unique way with words is an easy way to create an impactful message. Quotes can serve as a “brain break” for the audience between varying sections or ideas. Quotes should relate to your overarching message.

Choosing a narrator opens up more options for how the overall product sounds. If you’re not going with your business’ attractive character, choose a tone of voice reflecting the brand, idea, or pace.

Video presentations are part of the marketing funnel. Guide the audience through the funnel with a call-to-action, website link to visit, next steps, goal to achieve, or idea to ponder.

Video presentations are persuasive attention-grabbers. One video can convey a lot in a short amount of time. They are easily accessible to audiences using their handheld devices on multiple platforms from anywhere. Video presentations are an excellent tool to use in a marketing funnel to appeal to the audience’s emotions and leave them with an idea to ponder, a website to visit, sign-up information, or a call-to-action.