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Website Design: Key To Optimizing Your Sales Funnel

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Technology and consumer preferences rapidly continue to change website best practices. Entrepreneurs must stay up to date to generate traffic, bring in their target audience, and increase sales.

Website design is just one part of a conversion funnel optimization equation. Sales should be top of mind when building or improving a website. It’s nice to look good, but e-commerce businesses can’t survive on attractiveness alone. Website design elements must include an intuitive and seamless sales funnel.

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Why Design Is Critical And Needs To Come First

There’s a psychology to website design. Your look can set you apart from millions of other websites. Your page not only has to be well-designed but helpful, too.

Text choices and color palettes affect how well customers are attracted to your site, understand what you’re about, and engage with your product or service.

Tons of words on the page drown out your message–no one wants to read a volume of information while researching what to buy. White space, colors, and pictures get your message across quickly.

Start with your website’s design first. Optimize yours for accessibility, comprehension, and SEO rankings. Designing with these elements in mind will also help with traffic generation, another key to maximizing conversions. A website design professional can assist you, saving you time and money. However, they will come with a larger upfront cost.

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Checklist For Design And Branding

You have some questions to ask yourself such as who, how, and why. Answer the following questions to jumpstart your brand and design. Consider hiring a professional for a comprehensive customer analysis to better hit the mark on these details.

  • Who is your audience? What kinds of people do you imagine using your product or service?
  • Why do you exist? What problems do your products or services solve?
  • How should customers engage with you? What contact information do they need to have? What social media platforms should you use to reach them?
  • ​What do you need your site to do? For example, convince customers you are a trustworthy eCommerce site and allow them to place orders.

Understand that, in the end, you aren’t for everyone. Casting a wide net to reel in customers isn’t the best use of your time and money.

Good branding is a must. It helps to nail down brand details before designing your site so that you don’t have to completely redo it so soon.

  • Give your website personality that’s also in line with your brand.
  • Typography (font size, font style, etc.) matters. Keep fonts consistent across your website and social media platforms so that people easily recognize you and easily understand your message.
  • Choose solid brand colors. Use the same color palette across the board. A pro designer can help you if this isn’t your area of expertise.
  • ​Wording and content are important and should make sense. Consider a professional content writer or use a proofreading program.
  • ​Use good-quality images. Avoid stock photos. Include pictures of yourself and staff to build rapport and trust. Use photos of your ideal clients for brand awareness. Professional brand creators, brand photographers, fashion, hair, and makeup stylists can help.
  • ​Build a community. No one wants to feel like your one and only customer. Engage with your audience and promote engagement among themselves so they feel like a valued community.
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Checklist For Making Your Site User-Friendly

You should organize and simplify your web page to perform well and improve the user experience. Begin with how swiftly your page loads.

  • Your page should load fast for more page views and greater customer satisfaction. Improve yours by choosing the correct image file format. Then, optimize for web and mobile sites.
  • Conduct a speed test to learn your website’s load time. These tests aren’t always the most accurate. If your site is struggling, a professional web designer can help you.
  • Your website needs to be mobile-friendly and responsive. Most customers will likely browse your site from their smartphone, so essential info must fit on a small screen.
  • ​Help your customers easily navigate your page. Avoid giving them tons to read. Highlight the problems you solve. Give them multiple paths to conversions (buying, booking, etc.).
  • ​Put the top five essential links (at most) in your primary navigation list. Everything else can go at the footer. Install a search bar so they can quickly locate what they need.
  • ​Provide multiple calls to action (CTAs) so your customers know what to do. Words and even buttons for them to ‘Subscribe and Save’ or ‘Call for a Free Estimate’ let them know their next steps and help you convert a prospect into a paying customer.
  • ​Protect your patrons and gain their trust with an SSL certificate on your web address. It guarantees that you’re the verified website owner and have extra security measures protecting your data. It prevents criminals from making a fake version of your site. If your platform doesn’t have it built in, request it from your web hosting provider at an extra charge.
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Checklist For Visibility

Getting noticed among a million other websites is challenging. A few ‘musts’ include:

  • A space for customer reviews and testimonials on your page. Potential customers see other satisfied customers and feel confident trusting you.
  • Making it easy for customers to leave reviews. Consider a CTA, or link, on your website or email signature that takes them to a survey or review page. A professional can help you gain impactful information through fewer questions.
  • Posting your social media links on your site and making sure they work.
  • ​Using blogs to get noticed. Blogs help you use key search terms to your advantage. When used consistently, they move you up in the rankings on search engine results pages. Most customers don’t look past the tenth entry on a search engine page, so the higher your page appears, the more views and visitors you’ll get. Blogs should relate to your business but don’t have to be serious or technical. You can “edutain” (educate and entertain) and show off your brand personality. SEO consultants can help you find the right keywords and create ongoing, consistent content for your website.
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Checklist For Measuring Success

This list only has one item because it’s that important:

  • Track your website’s performance. Collect information on how users are interacting with your design and site. You can easily use Google Tag Manager and Analytics to help you get started. Consider professional help for setting up, tracking conversions, making sure codes are working correctly, and filtering business traffic and spam from actual customers.

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