Most people think mass movements are built by having the right product or flashy branding… but it’s actually way deeper than that.

Back when I was trying to figure out how to turn ClickFunnels into a real movement, I came across a weird little book from the 1950’s called The True Believer by Eric Hoffer. This book hit me like a ton of bricks. I started seeing patterns everywhere… Why people follow, why they stick, and how belief actually transfers from one person to another.

This book literally changed how I wrote Expert Secrets. It changed how I thought about sales and marketing. And honestly, it changed how I lead.

In this episode of The Russell Brunson Show, I’m breaking down the core ideas from The True Believer… With my own commentary, how I’ve used this inside ClickFunnels, and how you can use it to build loyalty, momentum, and real belief around what you’re doing.

Key Highlights:

This episode dives into the psychology behind why people buy, follow, and commit. If you’re building a brand, leading a tribe, or trying to grow something bigger than yourself, you need to understand how belief actually works.

​If you want to go deeper, I put together a special download with my personal notes and doodles from The True Believer and Expert Secrets. Just hit the link in the show notes and grab it for free!
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