Don’t forget your responsibility to your customers, it should keep you up at night… On today’s episode Russell talks about the responsibility you have to your customers to make sure that what you are selling them is high quality. Here are a few insightful things in this episode:

-- Why thinking about your customers should keep you up at night.

-- And why it’s so important to make sure what you are selling is high quality.

Listen here to find out why with great power comes great responsibility.

It keeps me up at night, knowing that people are investing in my products and my services. I’m like, “I gotta make these things the best in the world.” Because I know that someone on the other side is gambling something in their life. They’re going without this to buy whatever my thing is. And if I haven’t put my heart and my soul into the delivery of the fulfillment of that thing, then it’s not worth doing.

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What’s up everybody? This is Russell Brunson, welcome to the Marketing Secrets podcast, and yes I am wearing a tie.

Alright everyone, so I hope you guys are doing awesome. I just got done with church and I’m actually, this is a real proud moment for me. My kids, my two twins are out doing something that we call Fast Offering, so they are out going to people’s houses and they go to church with us, and basically getting donations to help people feed the poor and things like that, which is kind of cool. So I’m driving them around and they’re running in. So I’m going to be pausing and starting this one over as they’re going in and out. But they’re in a house right now and it’s kind of a fun, proud day for me to watch the kids go out and do that, so it’s pretty cool.

But I wanted to share with you guys something, and I’m going to keep some of the names private to protect the innocent. But I think this story is really, really important. So one of my close friends recently did his first webinar and crushed it on it. Probably not at liberty to say numbers since you don’t know who I’m talking about, doesn’t really matter.

But did over 20 thousand dollars the first day and then has gotten a whole bunch more through replays and stuff. It was their first shot, first time doing this and they’re on top of the world. “Man, people are paying me for my stuff. It’s so exciting.”

I know that any of you guys who have success selling your own thing, you feel that. You’re just like, “I can’t believe will pay me for my thing.” And it’s so fun and so exciting. For the next day or two he was in the emotion of that, and the excitement of that. And then yesterday he messaged me, he said, “Dude, Russell, I don’t know what to do.” I’m like, “Well, what happened? What’s the matter?” He said, “Someone messaged me and they said they needed what I was selling so bad, they actually went and…..” I don’t know, sold a car, or refinanced a car, or something to get the money to be able to buy his thing.

And he’s like, “I don’t know what to do, I don’t know how to take that. This person probably didn’t have the money to do it, but they were so compelled by my presentation and offer and everything that they went and they did this thing to get money they didn’t have to be able to buy my thing. I don’t know how to take that. Do I refund their money? Do I give it to them for free? Do I not?” It was like this weird conundrum.

And some of you guys have been through that, where people who believe in you and trust in you, and trust in what you have to say and what you created, that they’re going to go and pay you for it. And sometimes it’s scary. So all I did is I texted him back one line, and it’s the line from Spiderman, so yeah, it’s a cheesy superhero movie, but I texted him back, “With great power comes great responsibility.”

And I wanted to share that with you guys because as you are creating these businesses and you are selling people products and you’re selling services and you’re selling hope and dreams to people, unfortunately it’s not going to be 100% success rate, and understand that. But for you guys who are doing that, as you’re learning these skills, you’re learning a power, a great power. Where you can persuade and influence and help and serve and change people’s lives. I want you to remember that, with great power does come great responsibility.

Knowing that I can’t help everyone, but I need to put everything into my product or my service. I need to put my heart and my soul because these people, they’re trusting me with their money, with their well being, with their families financial safety, they’re trusting you with it. So with great power comes great responsibility.

Bowen: Hi! We played with their dog while we waited.

Russell: Was that pretty cool?

Bowen: Yeah.

Russell: That’s the power of service. You get to play with their dog. What was their dog’s name?

Bowen: Shadow.

Russell: That’s pretty awesome. Alright, Dallin’s about to come back in too. Do you like the doggie, Dal?

Dallin: I didn’t know they had a dog.

Russell: So what did you guys just do?

Dallin: Pet the dog.

Russell: Besides pet the dog. They’re doing their duty, doing Fast offerings, helping the poor people. Alright, I’m going to be back here in a little bit you guys.

Alright they’re at the next house, so I’ll finish this up. But anyway, I just wanted to kind of restate for all of you guys, as you are learning this game and this thing, that while you’re making money, don’t forget about the people. The people you’re serving, the people who are paying you for your thing, and make sure that that keeps you up at night.

It keeps me up at night, knowing that people are investing in my products and my services. I’m like, “I gotta make these things the best in the world.” Because I know that someone on the other side is gambling something in their life. They’re going without this to buy whatever my thing is. And if I haven’t put my heart and my soul into the delivery of the fulfillment of that thing, then it’s not worth doing.

And I want you guys doing that because the marketing stuff’s easy to learn. It’s easy to get people to say yes. But if you really want to build a legacy and really want to change people’s lives, you gotta get them to say yes and then actually serve them and fulfill at the highest point you can.

So that’s the game, that’s the game you guys. So again, with great power comes great responsibility. Serve your people at the highest level, let that keep you up at night. Keep focusing on them, do not forget about your customers. They are the reason why we’re in business. That’s all I got you guys, appreciate you all and we’ll talk to you guys soon. Bye.