Business or marketing coaching involves taking courses that provide coaching or directly hiring a digital marketing coach. These business coaches serve many functions, but their ultimate goal is to help businesses thrive.

Thousands of entrepreneurs offer incredible products and services. They design websites, build sales funnels and subscriber lists, and research marketing strategies. But eventually, they may come to a point where they’re unsure what to do next to grow their business.

Many more business owners know what needs to be done but don’t know how to do it. And even more, they just don’t feel that they have the time or motivation to see things through.

This is where online business coaches come in. They work directly with business owners like you to strategize, plan, and execute effective marketing techniques. Whether it’s by using training programs or implementing accountability, business coaching services exist to give you the tools you need.

OK, that’s all well and good. But what exactly do business coaches do for entrepreneurs?

Develop Individualized Strategies

When you first meet with a marketing coach, they’ll go over all the nitty gritty details to get an idea of your goals and what makes your business unique. Once they understand your brand and objectives, they’ll work with you to create an individualized marketing plan.

Share Their Knowledge

Business and marketing coaches are experts in their field. They make it their business to know all the latest marketing trends and most innovative strategies. When you work with a marketing coach, they’ll share everything they know about current trends to help you market effectively.

These insights are more important than you might think. The internet and its algorithms are constantly changing—what worked for you a year or even a month ago might not be the best strategy anymore. If you want a noteworthy online presence, you could use a business coach to show you the way.

Give You Feedback and Advice

Once you’ve started implementing the marketing strategies your business coach recommends, you may not immediately see the success you were looking for. A marketing coach can provide valuable feedback on your ideas and help troubleshoot any issues so that you can tweak your plans for maximum effectiveness over time.

This is a major area where business coaches are an advantage. They can provide individualized support because they know the market and your business so well. Without a business coach, you’d be left to your own devices. Your strategies might involve a lot of guesswork to try to figure out what’s working, what’s not, and the why behind it all.

Help You Stay Accountable

Another place where marketing coaches give you the upper hand is in their accountability. A huge area where entrepreneurs go wrong is in failing to follow through with their plans and goals. This can happen for many reasons, even if you’re highly motivated—after all, most beginning entrepreneurs aren’t exactly known for having a lot of time or money on their hands.

But this is where business coaches come in. They help you stay accountable to your goals and deadlines. And even better, when you can’t meet your goals, they can work with you to adjust your strategies and set you up for success next time.

Save You Money

“Wait—how can hiring a business coach or paying for a coaching course save me money?” You might be wondering this, but it’s the truth.

First, we all know that time is money. Instead of spending hours upon hours researching marketing techniques—and specifically, marketing techniques in your business niche—a business coach is your all-in-one resource for any questions you have.

Next, you’ll come across dozens of courses in your research. Many of these courses are generalized and won’t provide you with individualized advice, much less connect you with a qualified business coach. Suppose you don’t invest in a course that provides you with a coach (more on those valuable digital marketing webinars later). In that case, you’ll end up paying for several different courses in your quest to maximize your marketing dollars, to be left empty handed.

Last, a business coach is there to help you avoid making costly mistakes. Without one, many entrepreneurs stumble and spend a portion of their budget on wasted efforts. But when you have a business coach on hand, their goal is to prevent mistakes in the first place, so you can invest in areas that are proven to be effective.

Offer Encouragement and Boost Your Confidence

A good joke is “Who needs therapy when you’ve got a marketing coach?” Seriously, though, entrepreneurship isn’t easy by any means. Even if you have a lot of time and funding to put toward your business, you will experience setbacks and take hits to your confidence.

Business coaches train to help you develop and maintain a positive attitude. They’ll remind you of past successes and future goals. It’s incredible the difference it can make when you have someone who not only believes in you and your business but knows how to help you through difficult times.

Give You the Tools for Success

“Give a man a fish, and you feed him for a day; teach him how to fish, and you feed him for a lifetime.” This quote is wonderfully applicable to marketing coaches because they don’t just grow your business from afar.

Business coaches train you on the fundamentals of marketing, the nuances of your business, and the customized strategies you should implement. This is especially true of courses that connect you with a marketing coach because you’re guided step-by-step through the process of growing your business.

Knowledge is power, and when a business coach gives you the knowledge to market your business effectively, you’ll have the power to grow it on your terms and to a scale you couldn’t have imagined.

When you’ve decided it’s time to find a business coach, you’ll need to look into the type of coaching and training you’d prefer.

Maybe sample some digital marketing webinars or a course connecting you with various business coaches to see who you mesh well with. When you find a reputable course or an online marketing event, you’ll learn techniques and strategies proven to grow your business because they’ve done the same for hundreds of other companies.

Finding a great course is only half of the equation, though. You may have the training for growing your business, but you should also look for a course that will give you training from several highly qualified coaches or connect you with one directly. That way, you’ll hear advice and strategies from a variety of entrepreneurs who have experienced the same challenges you have.

At Marketing Secrets, we have a few featured coaching programs designed by Russell Brunson. These training are more than just generic online courses that you purchase to only watch videos. Each level of mentorship is designed with specific criteria and goals in mind so that you can find the level that’s right for you.

Let’s take a look at some of our featured coaching programs so you can decide which might be best for your business.

Funnel Hacking LIVE

Funnel Hacking LIVE is a digital marketing event designed to take your business to the next level. Whether your revenue is in the thousands or you’re dreaming of six-, seven-, eight-, or nine-figure realm, Funnel Hacking LIVE shares stories of others that have done just that.

This multi-day virtual event allows entrepreneurs worldwide to connect and learn from Russell Brunson and other entrepreneurial powerhouses. You’ll learn actionable steps from online business coaches who have taken the same measures to grow their own businesses.

At Funnel Hacking LIVE, you’ll learn all about funnel hacking and how to implement it to grow your business. Funnel hacking involves looking at your successful competitors’ marketing strategies and techniques to reverse-engineer your own funnels and test how successful they are for your business.

What You’ll Get with Funnel Hacking LIVE

• Funnel Training—You can’t funnel hack without learning the ins and outs of funnel building. With this training, you’ll learn about strategizing, building, and testing funnels.
• Networking Opportunities—This event is extremely popular among business owners, so there are tons of opportunities to connect with like-minded entrepreneurs to pick their brains and learn their tips.
• Strategic Insights—World-class speakers will share their success stories, insights into the world of online marketing, and the cutting-edge marketing strategies they’re using to grow their business’s online presence.

Two Comma Club X Coaching Program

The Two Comma Club X Coaching Program is for entrepreneurs seeking to make it into the exclusive Two Comma Club—that is, they make at least $1,000,000 in sales.

This digital marketing program’s goal is to help business owners learn to create pursue greatness with more sales funnels, lead generation ideas, and put businesses on a fast track to chasing the Two Comma Club.

What You’ll Get with Two Comma Club X

• Training Videos—Russell Brunson provides in-depth training on sales funnels and their nuances to help entrepreneurs build funnels efficiently.
• Live Group Coaching—The personal coaching sessions offered in the 2CCX coaching program allow you to get individualized help and answers to all your questions.
• Chances for Connection—Share your experiences, network, and create friendships with the other business owners in the 2CCX coaching program.

Inner Circle for Life

Russell Brunson’s Inner Circle is one of the most elite, exclusive, and valuable coaching opportunities in the marketing world. This program features different tiers to fit businesses’ experiences and backgrounds. Each tier offers incredible value for entrepreneurs looking to escalate their business’s growth.

Tier 1

Requirements

• Must have made at least $1M through ClickFunnels
• Must have been in the Two Comma Club for at least 12 months
• Fee of $50,000+ per year

Benefits

• Two group mastermind meetings a year
• Two private events a year
• Family event
• Monthly calls and messaging access with ClickFunnels coach
• Private Slack channel

Tier 2

Requirements

• Must have made at least $10M in revenue through ClickFunnels
• Must have been an Inner Circle member for at least 12 months
• Fee of $150,000 per year

Benefits

• Everything in Tier 1, plus…
• Two intimate mastermind meetings a year
• Unlimited messaging access to Russell Brunson

Tier 3

Requirements

• Must have made at least $25M using ClickFunnels
• Must have been an Inner Circle member for at least 12 months
• Fee of $250,000 per year

Benefits

• Everything in Tiers 1 and 2, plus…
• Private office and plane tour
• “Decade in a Day” call with Russell Brunson

Regardless of the tier you’re in, Russell Brunson’s Inner Circle is a community supporting each others goals of increasing sales and conversions. This program provides you with fantastic training and coaching opportunities.

Relationships are an untapped resource to help businesses thrive. This is another way the Inner Circle provides value—it connects you with many other business owners at your same or greater levels of accomplishment. You’ll have opportunities to use these connections to bounce around and develop unique solutions.

You might be feeling stuck when it comes to marketing your business. You might be unsure of what to do next or how to avoid wasting money on efforts that don’t yield results. As an entrepreneur, you might have an awesome product, but you might not be a marketing genius.

If any of these situations sounds familiar, it’s time to consider entrepreneur coaching. This can look different depending on the form of coaching you choose—you might prefer taking a coaching course or jumping directly to connecting with a coach.

Whichever route you choose, you can be assured that business coaching will help you explore skills to become an expert in marketing your business. A coach will help you identify and set goals, find solutions to your marketing problems, encourage you when you experience setbacks, and keep you accountable for keeping up with the goals you made.