Category Archives: marketing secrets podcast

Secret #48 – What Really Happened Behind The Scenes Of Our Biggest Webinar Ever

SECRET #48: WHAT REALLY HAPPENED BEHIND THE SCENES OF OUR BIGGEST WEBINAR EVER Here’s a behind the scene’s glimpse of the chaos that ensued in the 24 hour webinar. On today’s episode Russell goes over what happened when he planned and executed a new webinar in under 24 hours. He recounts what went wrong, what […]

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Secret #47 – The Big Secret, Making AND Keeping Commitments

SECRET #47: THE BIG SECRET, MAKING AND KEEPING COMMITMENTS One of the traits of all the truly successful people in the world. On this episode Russell talks about why he has a new coach and how he let himself and that coach down last week by not keeping a commitment. Here are some awesome things […]

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Secret #46 – And THAT’S The Day You Became An Entrepreneur…

SECRET #46: AND THAT’S THE DAY YOU BECAME AN ENTREPRENEUR It happened the day you took personal responsibility for a problem that wasn’t your own. On this episode Russell talks about how every entrepreneur is someone who found a problem and took responsibility for it. Here are some of the enlightening things in this episode: […]

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Secret #45 – Some Of My Favorite Highlights From This Week’s Inner Circle Meetings

SECRET #45: SOME OF MY FAVORITE HIGHLIGHTS FROM THIS WEEK’S INNER CIRCLE MEETINGS The power of vulnerability, acting with urgency, and a whole lot more… On this episode Russell gives some of the awesome highlights from the latest set of Inner Circle mastermind meetings. Here are some interesting things to listen for in this episode: […]

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Secret #44 – Begin With The End In Mind

SECRET #44: BEGIN WITH THE END IN MIND A really cool lesson I learned from my new coach and how it applies to your funnel. On today’s episode Russell talks about how his new coach has helped him figure out his someday goal and the steps he should be taking to achieve it. Here are […]

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Secret #43 – Before States And After States And The Power Of Contrast

SECRET #43: BEFORE STATES AND AFTER STATES AND THE POWER OF CONTRAST Listen in on this unique conversation after a late night mastermind outside the Clickfunnels headquarters. On this episode Russell talks about contrast with Dave and Steven. Here are some interesting things to listen for in today’s episode: Why having contrast creates desire in […]

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Secret #42 – Listen, Do, Succeed

SECRET #42: LISTEN, DO, SUCCEED The fastest way to succeed in anything in life. On today’s episode Russell talks about finding a coach and actually doing what they say. Here are some of the awesome things to listen for today: Why Russell hired a new coach, and why having a coach is important to him. […]

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Secret #41 – Behind The Scenes Of Our $100,000,000 Traffic Meeting

SECRET #41: BEHIND THE SCENES OF OUR $100,000,000 TRAFFIC MEETING All the little things you’re not doing to get more traffic now. On this episode Russel talks about the big theme in the company right now, which is going from ten million dollars a year to a hundred million. He talks about what they are […]

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Gary Vee Q&A From The Viral Video Launch Party – Part 2

GARY VEE Q&A FROM THE VIRAL VIDEO LAUNCH PARTY – PART 2 Listen in on live Q&A from Gary Vaynerchuk (Part 2 of 2) On this special episode of Marketing Secrets Podcast you will get to hear the second half of the Q&A section of Gary Vaynerchuk’s presentation at the viral video launch event. Here […]

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Gary Vee Q&A From The Viral Video Launch Party – Part 1

GARY VEE Q&A FROM THE VIRAL VIDEO LAUNCH PARTY – PART 1 Listen in on live Q&A from Gary Vaynerchuk (Part 1 of 2) On this special episode of Marketing Secrets Podcast you will get to hear the first half of the Q&A section of Gary Vaynerchuk’s presentation at the viral video launch event. Here […]

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Secret #40: Recap From The Viral Video Launch Party

SECRET #40: RECAP FROM THE VIRAL VIDEO LAUNCH PARTY The secret behind making the important become urgent. On this episode of Marketing Secrets, Russell gives a recap of some of the events for the Viral video launch from last week. He goes into some rough numbers and stats and explains why they did it. Here […]

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Secret #39: How We Went From $0 To $100,000,000 Using Growth Hacking And Sales Funnels (Without Taking On Any Outside Money)

SECRET #39: HOW WE WENT FROM $0 TO $100,000,000 USING GROWTH HACKING AND SALES FUNNELS (WITHOUT TAKING ON ANY OUTSIDE MONEY) One of the biggest questions Russell gets asked is “how in the world have you grown ClickFunnels so fast without taking any outside funding?” Today, Russell explains exactly how, including: Some counter-intuitive advice from […]

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Secret #38: “99 Yards Doth Not A Touchdown Make”

SECRET #38: “99 YARDS DOTH NOT A TOUCHDOWN MAKE” Russell’s thoughts as he enters the last phase of the viral video launch. Russell’s ridiculously busy day to finally get the new video launched What Russell learned on his Mormon mission about not slacking off How Russell made the news for a wrestling match he almost […]

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Secret #37: Why Does The Fuel You Eat Actually Matter For An Entrepreneur?

SECRET #37: WHY DOES THE FUEL YOU EAT ACTUALLY MATTER FOR AN ENTREPRENEUR? Today, Russell shares his sluggish thoughts as he tries to detox from a box of Lucky Charms: How a box of Lucky Charms sent Russell on a downward spiral Why you have to think like an athlete to outpace your business competition […]

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Secret #36: The REAL Secret To Going From 7 To 8 Figures

SECRET #36: THE REAL SECRET TO GOING FROM 7 TO 8 FIGURES Someone in Russell’s coaching problem is having trouble hitting 8 figures. Here’s Russell’s advice: Why having the right skills is not enough to build an 8-figure business Why there’s nothing wrong with abandoning million-dollar businesses Why building an 8-figure business depends more on […]

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Secret #35: Calling Out Your People

SECRET #35: CALLING OUT YOUR PEOPLE Today, Russell talks about his strategy to connect with a broader audience who may not know what a “sales funnel” is. How to tweak your message so it has mass appeal How the best video copywriters in the world never studied copywriting (and who they studied instead) A free, […]

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Secret #34: Payoff Your House First…

SECRET #34: PAYOFF YOUR HOUSE FIRST… On this episode Russell talks about why he believes in paying your house off quickly. Here’s some tips you’ll hear today: The counter-intuitive investment strategy Russell learned from his dad Why Russell thinks the popular investment advice doesn’t work well for entrepreneurs Why every entrepreneur needs stability if they’re […]

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Secret #33: STOP STOPPING!

SECRET #33: STOP STOPPING! Russell share’s an important success lesson he learned from Setema Gali at the last Funnel Hacking Live. If you need some motivation you’ll find it here… including: Why and what Russell kept yelling at his kids until they started laughing The “f-words” that will mess you up Russell’s “tough love” rant […]

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Funnel Hacker Onboarding #4 – How Do You Sell Your Offer?

FUNNEL HACKER ONBOARDING #4 – HOW DO YOU SELL YOUR OFFER? On this episode Russell goes over the final step of the Clickfunnels onboarding process and helps you understand how to actually sell your offer. Here are some exciting things in today’s episode: Why most people’s websites are like a really bad vacuum salesman Why […]

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Funnel Hacker Onboarding #3 – What’s Your Offer?

FUNNEL HACKER ONBOARDING #3 – WHAT’S YOUR OFFER? On this episode Russell goes over the third step in the new Clickfunnels onboarding process, which is creating an offer. Here are the amazing things you will hear in today’s episode: Why creating an offer is one of the most important, yet least understood parts of the […]

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Funnel Hacker Onboarding #2 – What’s Your Micro Value Ladder?

FUNNEL HACKER ONBOARDING #2 – WHAT’S YOUR MICRO VALUE LADDER? On this episode Russell talks about the second step of the funnel hacker onboarding process, the value ladder. Here are some cool things to look for in this episode. Why it’s nearly impossible to sell expensive products to strangers Why you have to “date” your […]

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Funnel Hacker Onboarding #1 – Why Funnels?

FUNNEL HACKER ONBOARDING #1 – WHY FUNNELS? On today’s special episode of the Marketing Secrets podcast, Russell shares a video for the new onboarding process in Clickfunnels. He talks about the four core things you should know and goes into detail on the first one, which is what a funnel is and does your business […]

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Secret #32: I Get Knocked Down But I Get Up Again…

SECRET #32: I GET KNOCKED DOWN BUT I GET UP AGAIN… Do you feel like you’ve taken one too many punches to the gut in your entrepreneurial career? If so, this episode is for you. Today Russell shares some of the recent crises he’s had to deal with… crazy stuff that would have crippled him […]

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Secret #31: The Four Levels Of Value

SECRET #31: THE FOUR LEVELS OF VALUE On this episode you will hear Myron Golden talk about the reason’s people make a lot of money versus a little money. He goes through the four levels of value for creating income and explains each level. Here are some of the insightful things in this episode: Why […]

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Secret #30: 68% Of Your Visitors Never Even See Your Funnel…

SECRET #30: 68% OF YOUR VISITORS NEVER EVEN SEE YOUR FUNNEL… Russell shares a tip from Trevor Chapman on how he doubled his income without changing any of the copy or design on his sales page. This is some powerful stuff that marketers hardly ever discuss. The real reason “ugly” pages beat “pretty” pages The […]

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Secret #29: The Secrets Of “Validation”

SECRET #29: THE SECRETS OF “VALIDATION” On this episode Russell shares a lesson from one of ClickFunnels top affiliates, Julie Stoian, about a simple but powerful motivational tool that marketers often neglect. Here are some of the cool things you will hear in today’s episode: Why Julie was mad at Russell and wanted to quit […]

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Secret #28: What Are The Rules You Filter Your Opportunities Through?

SECRET #28: WHAT ARE THE RULES YOU FILTER YOUR OPPORTUNITIES THROUGH? On today’s episode, Russell shares a helpful model from Garrett Pearson on how to stay focused and avoid burnout in your business. Here are some gems of wisdom you’ll pick up today: 6 questions to ask before you say “yes” to any new project […]

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Secret #27: DON’T Become A Person Of Success…

SECRET #27: DON’T BECOME A PERSON OF SUCCESS… Russell shares the #1 success strategy he learned from John Lee Dumas of Entrepreneur on Fire. Here are some highlights: An Albert Einstein quote that will completely change your perspective on success The 3 special ingredients of true success Why the harder we try to achieve success, […]

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Secret #26: Creating Your Perfect Listener Or Customer Avatar

SECRET #26: CREATING YOUR PERFECT LISTENER OR CUSTOMER AVATAR Russell shares his favorite advice he received from John Lee Dumas from Entrepreneur on Fire. In today’s quick podcast you’ll hear: The “customer avatar” perfectly explained The one question you need to ask to know what you should do next in your business How to monetize […]

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Secret #25: Road Trip Rant: It’s Time To Get Real About HOW To Have Success…

.SECRET #25: ROAD TRIP RANT: IT’S TIME TO GET REAL ABOUT HOW TO HAVE SUCCESS… Russell goes on a 96 minute rant, talking about what separates the successful from the failures. Here are some hard-hitting truths Russell covers: Why you need to be “selfish” and “greedy” in order to make a contribution to the world […]

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Secret #24: How To Grow From 10 To 100 Employees

.SECRET #24: HOW TO GROW FROM 10 TO 100 EMPLOYEES In this special behind-the-scenes episode, Russell chats with Brent Coppieters about ClickFunnel’s unique business structure, that allows them to scale so quickly. Here are some secrets you’ll hear today: Russell’s painful experience of having to lay off 95% of his employees How ClickFunnels growth is […]

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Secret #23: Two Marketing Tricks From Some Old School Marketers

.SECRET #23: TWO MARKETING TRICKS FROM SOME OLD SCHOOL MARKETERS Russell digs out an old marketing course from a direct response legend and pulls out some money-making secrets still relevant today: Why every business should imitate how this legend from the business opportunity space positions his offers A simple trick for making your products seem […]

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Secret #22: Beware These Two Things…

.SECRET #22: BEWARE THESE TWO THINGS… On this special Hawaiian edition episode, Russell talks about a surprising mistake he sees salespeople make over and over. Here’s some highlights from today’s episode: Russell’s frustrating experience at a GoPro store Why you should never tell your customer that something is “too expensive” A simple mindset shift that […]

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Secret #21: Does Being An Expert Really Help Grow Your Company?

.SECRET #21: DOES BEING AN EXPERT REALLY HELP GROW YOUR COMPANY? A bunch of people emailed Russell saying John Reese was talking trash about Expert Secrets on his latest podcast episode. Russell listens to the episode and gives his response: Why John’s message will appeal to those who don’t want to create content every day […]

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Secret #20: You’re One Funnel Away – Part 2

.SECRET #20: YOU’RE ONE FUNNEL AWAY – PART 2 Part Two of Russell’s “One Funnel Away” presentation from Funnel Hacking Live. Russell continues sharing the good, the bad, and the ugly of his journey to success, including: Russell’s embarrassing first experience trying to sell from stage A tax mistake that almost sent Russell to jail […]

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Secret #20: You’re One Funnel Away – Part 1

.SECRET #20: YOU’RE ONE FUNNEL AWAY – PART 1 Do you ever feel like you’re struggling to find your breakthrough funnel? Unfortunately, many entrepreneurs have the belief that success will come immediately. For Russell, and almost every entrepreneur, that simply is not the case. Today Russell shares Part 1 of a very personal presentation he […]

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Secret #19: Your Own Personal Coaching Session With Russell

.SECRET #19: YOUR OWN PERSONAL COACHING SESSION WITH RUSSELL Today, you get to be a fly on the wall as you listen in to Russell give some heartfelt advice to one of his clients. Many struggling entrepreneurs think business should be easy and that they’re going to get rich quick. Russell gives some hard truths […]

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Secret #18: How To Make It Rain

.SECRET #18: HOW TO MAKE IT RAIN A friend of Russell’s is struggling to make $25,000 in a year and is trying to make a better life for his family. Russell gives his advice: The 2 things Russell asked his struggling friend to do Why college does not prepare you to make money The one role you […]

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Secret #17: Why Are Vacations So Hard For Entrepreneurs?

.SECRET #17: WHY ARE VACATIONS SO HARD FOR ENTREPRENEURS? Do vacations stress you out? On today’s episode of Marketing Secrets Russell talks about why, as an entrepreneur, it is so hard to go on vacation, and how he gets through it. Here are some of the cool things to listen for in this episode: Why […]

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Secret #16: Confusing Activity with Achievement

.SECRET #16: CONFUSING WITH ACTIVITY WITH ACHIEVEMENT Do you ever get frustrated with losing customers? Today, Russell talks about a counter-intuitive secret to customer retention. A lot of marketing podcasts talk about how to get traffic, but they almost never talk about this: Why customers leave Clickfunnels How a dispute with Russell’s UI designer led to an interesting […]

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Secret #15: A Marketing Secret We Learned At Krispy Kreme Doughnuts

.SECRET #15: A MARKETING SECRET WE LEARNED AT KRISPY KREME DOUGHNUTS A tasty treat of a lesson today… Russell takes his kids to Krispy Kreme and talks about some marketing lessons the experience reminds him of. Here are some of the fun things you will hear in this episode: How to compete against companies that have a […]

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Secret #14: How To Increase Your Tips (And Your Profit Margins)

.SECRET #14: HOW TO INCREASE YOUR TIPS (AND YOUR PROFIT MARGINS) Russell talks about marketing lessons from taking his daughter to  IHOP. Today’s episode is all about how to increase your profits while doing the same amount of work. Here’s some cool insights from today’s show: Why waiting at IHOP is a bad way to […]

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Secret #13: How To Succeed When You Have No Resources

.SECRET #13: HOW TO SUCCEED WHEN YOU HAVE NO RESOURCES “I don’t have the resources.” This is a common complaint Russell hears from people wanting to start a business. But in today’s episode, Russell shows how you don’t need resources to be an entrepreneur. Here’s some helpful tips you’ll learn today: The most important lesson […]

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Secret #12: The #1 Way To Know If You’re Going To Succeed Or Fail Before You Even Start

.SECRET #12: THE #1 WAY TO KNOW IF YOU’RE GOING TO SUCCEED OR FAIL BEFORE YOU EVEN START Russell and Steven were talking about why most they knew failed to succeed in business… Most people think it has everything to do with ability and resources. But after working with thousands of entrepreneurs, Russell has a different […]

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Secret #11: Using Your Unique Abilities And Others To Get Crap Done Fast

.SECRET #11: USING YOUR UNIQUE ABILITIES AND OTHERS TO GET CRAP DONE FAST People keep asking, “Russell how do you get so much stuff done?” Today, Russell reveals his simple secret for getting so much done quickly. Here are some goodies you’ll learn today:  How Russell gets more done by doing less “stuff”  The one […]

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Secret #10: Conversation Domination And The Dream 100

.SECRET #10: CONVERSATION DOMINATION AND THE DREAM 100 Why is it so difficult to dominate a new traffic platform after you crushed it on a different one? Even experienced marketers struggle with this. But on today’s episode, Russell shares his big epiphany on why it’s so hard to do cross-platform promotions. Today’s episode covers: Why Russell’s […]

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Secret #9: Entrepreneurial Scars

.SECRET #9: ENTREPRENEURIAL SCARS Why do entrepreneurs struggle to achieve success again after failing? On this episode Russell talks about the inner battle entrepreneurs face with past regrets. Russell shares his own experiences and observations, including: Why the founding fathers gave us the gift of bankruptcy Why Russell spent an hour and a half on stage talking about his failures How […]

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Secret #8: A Little Known Marketing Secret I Learned From Seinfeld… (And It Has Nothing To Do With Email)

.SECRET #8: A LITTLE KNOWN MARKETING SECRET I LEARNED FROM SEINFELD… (AND IT HAS NOTHING TO DO WITH EMAIL) People are asking Russell, “how does this funnel stuff work for ecommerce people?” On this episode Russell shares an important lesson ecommerce sellers can learn from Seinfeld. Plus, other cool stuff like… Why Russell just spent $4,000 buying […]

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Secret #7: Cool Stuff We Learned During Our “7 Day Launch”

.SECRET #7: COOL STUFF WE LEARNED DURING OUR “7 DAY LAUNCH” Russell’s Inner Circle members have been begging to see behind the scenes of his recent 7 day launch. On today’s episode, Russell gives the details on what worked and what didn’t on the launch of his recent coaching program. Here are some highlights: A cool idea Russell […]

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Secret #6: How To Do SEO The Right Way By Using The Dream 100

.SECRET #6: HOW TO DO SEO THE RIGHT WAY BY USING THE DREAM 100 Russell swore he’d never do this again… But he’s spending this weekend immersing himself in SEO stuff. Today’s value-packed episode covers: Why Russell is geeking out on SEO again (even though he hated it and swore he’d never touch it again) Russell’s “Dream 100” strategy […]

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Secret #5: You Gotta Have Faith… Marketing Faith

.SECRET #5: YOU GOTTA HAVE FAITH… MARKETING FAITH Russell shares an interesting experience: Someone wants to join Russell’s Inner Circle but is afraid to make the investment because he doesn’t know what will happen. Russell explains why he doesn’t guarantee success or give away answers before people join his coaching program. Today’s episode includes: Why […]

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Secret #4: Planting Seeds Of Doubt

.SECRET #4: PLANTING SEEDS OF DOUBT An interesting debate came up on Facebook… You’re not the #1 player in your market. What do you do? Should you attack your competitors? Say nothing? Russell weighs in with his answer on today’s show. Here’s some cool strategies he reveals: What to do if you’re the #2 competitor (and what […]

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Secret #3: The What And How

What’s the secret to going from zero to a million dollars? On this episode Russell talks about the only two things you need to focus on to build a million dollar company from the ground up. Here are some highlights The ONE thing you need to do every week to build your million dollar company The #1 reason people […]

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Secret #2: How to Turn 3,000 Email Clicks into 300,000 Visitors

Russell just had an epiphany about email marketing… On today’s episode Russell reveals his new email strategy to multiply his traffic. Here are a few highlights: The ONE person who’s dominating every social media channel (and how Russell is imitating him) The drawbacks of email A powerful way to combine Facebook and email to multiply traffic […]

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Secret #1: How To Outspend EVERYONE Profitably

Is it possible to start a business without raising money? In today’s episode, Russell explains how you can outspend all your competitors without needing to take a single dollar from venture capitalists. Here a few cool secrets you’ll learn today: Why taking money from venture capitalists is like cheating How to build a business without accepting […]

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Russell Brunson

Who is Russell Brunson?

Over the past 10 years, Russell has built a following of over a million entrepreneurs, sold hundreds of thousands of copies of his books, popularized the concept of sales funnels, and co-founded a software company called ClickFunnels that helps tens of thousands of entrepreneurs quickly get their message out to the marketplace.