Good Morning everybody, this is Russell Brunson, I’ve got a rushed, but very important Marketing Secrets podcast.
Hey everyone, I’m running a little bit behind today, But I wanted to share something in my 3 minute drive to the office because I thought it was very, very important. Recently I read a book by my friend, Ben Hardy, called Willpower Doesn’t Work and it was a fascinating book and you should all read it. In fact, you should stop everything you’re doing right now and go read it.
But anyway, one of the core things was no matter how much willpower you try to have, it doesn’t actually affect the end result. He was talking about how he went into his Masters Degree originally to learn and study willpower, and he realized after studying it, willpower doesn’t actually cause the change we want. And he said that the only thing that actually causes the change we want, is changing our environment. There, I summed up the book for you. There’s other amazing stuff in it, so you should go back and read it anyway.
But that was kind of it, you’ve got to change your environment. So I’ve been thinking about that a lot, as we were in Kenya and flying home, and the last couple of days getting prepped for this week. And I thought, you know what, there’s some major things I want to do with my life, therefore I must radically shift my environment.
So last night, let me tell what I did. Number one, one of the things I’ve been trying to do is read scriptures with my kids every day, and it’s really, really hard. So my wife and I went out and we bought seven brand new Books of Mormon, we got labels with the kids name on each and every one of them, and around our big table in the middle of our front room, we put them out there, along with our reading charts, and now it’s front and center. So it’s like as soon as you get done eating, the first thing you see is all of those, and we’re going to go directly there and read. We changed our environment.
Number two, I wanted to read my own scriptures better, so I noticed why do I not read them very well? And it’s like, I don’t have a spot to read, and I like having ten books laid out, and like cross referencing and highlighting and all sorts of stuff, and I didn’t have a place to do that, so I changed my environment, my office, I re-shifted the whole set up, cleared off the desk and made the desk my dedicated study spot, I got all the books out that I wanted to be able to study as I’m reading through the Book of Mormon and had them all out there. Had my highlighters, my pencils, my things to underline, everything in one spot, and this morning I woke up at 5am and I actually studied and it was insanely cool. And I loved it, it was awesome.
Then you may notice that I struggle with my weight from time to time. I go up, I go down, I go up, I go down. I’m usually on a 10-15 pound fluctuation from week to week, so you never know which Russell you’re going to get. Every Facebook Live is different. And I was like I need to control this. I need to change my environment. So I went through my house and threw out all the good stuff that I like to eat that’s not good for me, I then hired a trainer and he was at my house this morning at 6am, actually he was there at 5am working out Dave, because Dave is doing the same process. And at 6am I was there working out with him and it was amazing.
So at the office today I’m going and shifting my environment around, I’m going to be raising my standing desk, so it’s always standing, I’m going to be bringing in my treadmill desk. I’m shifting my environment everywhere to try to get the thing that I actually want in life, not the thing, the things.
So for you, what I recommend doing, number one, go read Ben’s book. Number two, start looking, because willpower is not going to get you there, as we now know. It’s the environment. Start looking around yourself and the environment that you’re in and see if it’s conducive to give you the goal you actually want. If not, then shift your environment radically. That’s what I’m doing right now, it’s a ton of fun. And I’m going to keep doing that for the next week or so until everything is flawless. It never gets flawless, but that’s kind of the goal and the game plan.
So alright, there you go. 3:17, I am not late for a meeting, so I gotta bounce. Appreciate you guys all, change your environment, change your life and I’ll talk to you soon. Bye everybody.