You have to get your customers to vote with their credit card.

On this episode Russell talks about why your opinion doesn’t matter when it comes to marketing. He recalls an article written about Rippln that didn’t go well, and why the authors opinion wasn’t important.

Here are some interesting things to listen for in today’s episode:

  • Russell recalls reading an opinion article about a sales video he had done for Rippln and why in the end, it didn’t matter.
  • He explains why the only opinion that matters is the customers who vote with their credit card.
  • And he also go over why he wont’ give his opinion to his Inner Circle members, when it comes to their businesses.

So listen below to hear why your opinion does NOT matter.