Hey everybody, this is Russell Brunson and welcome to Marketing In Your Car. Alright everybody, I hope you are having a sweet day. I just got up and I’m heading to go film with Mike Dillard. How cool is that? So Mike is launching a new membership site in the marketing world and he wanted somebody to come teach on funnels. So guess who he asked? Anyway, I’m excited. Mike’s a good friend and it’s going to be kind of cool, to have him out here and film. So I’m racing over there now, I’m a little late, not going to lie. I’m right on the line, I could be there on time, or I could be there….definitely not early, but I could be on time. So that is the plan.
Anyway, it’s been a little while since I talked to you guys. It’s been crazy over here and I’m having so much fun. I just wanted to reconnect with all of you guys and say hi, first off. More importantly what I wanted to do was….it’s been interesting, for a lot of you guys, hopefully you know. You’ve been watching the new Snapchat stuff I’ve been doing. It’s been fun, I’ve been documenting everything we’re doing on Snapchat, which is interesting. I always look at Marketing In Your car as me documenting things, but it was like every 2 or 3 days I’d get on and share stuff, but it’s more like, “Hey in the last little bit, here’s some things I’m noticing.” So it’s like taking multiple days and like, “Okay, here’s the number one lesson from that chunk of time.” Whereas Snapchat is more like I’m documenting every cool thing that’s happening. I’m talking about it either before or after so that day by day people can see what’s happening. It’s been fun.
Two days ago, we were filming this crazy shoot. So we’re up at 3 something in the morning. We went to downtown Boise and we rented this, there’s this place called Free Galley, it’s this big graffiti wall. It’s this graffiti place in downtown Boise. So we rented this big section of the wall and we came in 3 in the morning and painted over it, and then Rob came and painted this amazing mural. Clickfunnels and funnels and all sorts of stuff. So we did that all morning long and then at night we came back at 11 or 12 in the night and filmed this whole thing for……anyway, so we’re making this new offer. The offer is called Funnel Graffiti and it’s free plus shipping offer. And I could be like, “Oh, here’s Funnel Graffiti, it’s free plus shipping.” But I’m trying to again, this whole business it doesn’t matter what market you’re in, it’s all about pattern interrupts, right? So for my job and your job honestly, is less about how we sell things, but more about how we’re interrupting people’s patterns.
In fact, Vince Palko, if you guys know Vince, he owns Adtunes.com. He’s the dude that invented the hand sketched out video. And he told me one time that he told this guy, “We’re not in the hand sketched doodle business, we’re in the pattern interrupt business. We’re always pushing the envelope to figure out new ways to interrupt people’s patterns to get their attention.” And I think that’s so true in all of our businesses. That’s it. So that’s why I’m always bugging people, “I need a template to get more, to sell my product.” And I’m like, ”Okay, I can gi9ve you a structure, but it still comes down to you being creative and figuring out ways to grab people’s attention.” Attention is the scarcest resource nowadays. We’ve got to crazy to grab people’s attention. I’m doing a free plus shipping offer and we spent two days to create the thing, probably spent too much money to create this amazing thing so that we could get people to buy something that’s free from us. Why would you do that Russell? Because it’s all about attention and then building a brand and building a cult following and getting people excited and engaged in what you’re doing, right?
So you’ll see it when it comes out. It’s a big production we did to give away a free thing. But I’m trying to break people’s patterns and create something new and exciting and cool and make it fun for people to buy. A lot of people, I can’t tell you how many times people message me, “Hey I’m only getting 10% show up rate on my webinar, what do I need to do?” and I’m like, “Dude, you just need to be more interesting. If only 10% of people are showing up, it means they don’t care what you’re talking about. How can you infuse excitement and energy and passion and all these things to get people to want to actually schedule your webinar and make sure they show up?” I can give you little tactics and techniques and tricks to increase show up rate, but when all is said and done it comes down to you and you being exciting enough that they’re going to be inspired enough to not just register and hope the replay comes through and hopefully they’ll catch it, but to, I can’t freaking miss this, this is a big, big deal. And it comes down to you being passionate and sharing. I can’t stress that enough.
So it’s been fun on this Snapchat journey. It’s funny, every day at the end of the day, I take, usually it’s about 3 to 5 minutes worth of Snapchats and we render them out as a video and post them on Youtube, so if you missed any of them you can go to our Youtube channel and see them. I think it’s just youtube.com/funnelhackertv and then click on the playlist button and you can see all the behind the scenes Snapchat stuff. But it’s behind the scenes of all the stuff we’re doing. But the biggest thing I keep getting from all the people watching these is just like, “Holy crap, Russell. You do a lot of things throughout the day.” And I’m always like, “I guess I do. But I’m working the same amount of hours as you guys. We all are given from God the same amount of hours in every day. There’s 24 of them. And I tried to use them really efficiently, but I’m still sleeping for 8 of them, I’m hanging out with my wife and kids for 8 of them. So I got 8 hours to try to go and take over the world. The same hours we all have. We’re all competing with the same time resources.” And people are like, “I don’t have time.” Seriously? It’s been fun showing behind the scenes because people are like, “Holy crap. In one day you guys…” we had one day the other day when during that day I think we launched two funnels in two different businesses. We got a sample product in for our supplement. We did a coaching call. We did, I did 30 minutes of Voxer with our 25K group. All these things jammed into the same 8 hour day, but I’m just spending all 8 hours working. I’m not….I don’t know what people do all day long. I’m not goofing off. I’m getting stuff done every minute of those days and that’s the only big difference.
So I like the Snapchat stuff because it’s showing people boom, boom, here’s how I’m jamming everything in and what we’re doing and how I’m shifting focus and where we’re focusing energy. So anyway, I hope that if you’re not following me on Snapchat that you do just so you can start seeing behind the scenes and you’ll get a lot of the Marketing In Your Car…… Marketing In Your Car is nice because I can go deeper on a topic. I’ve got 10 seconds on Snapchat. But on Snapchat you are able to see behind the scenes on what worked and pressing into a day. And I think, if nothing else, I think that’s a value for everyone to see. Just because I honestly think, and I don’t want to be harsh or mean or whatever, but when I’m working close with people and they’re not having success, the biggest thing is they’re not getting much out of their days. We’ve had some people who have been working on the Perfect Webinar for 8, 9, 10 months and haven’t launched yet. Are you kidding me? What are you doing all day? I gave you the script, I gave you the PowerPoint. You have it all, all you have to do is fill in your stories, it’s really……it really should not be that…..I think that you’re dinking around all day. I don’t know what it is. We just need to get more out of the day. You need to wake up and grab today by the head and just….For us, I think we’re freaking throwing it around because we own it. It’s not the other way around. I don’t know, I think it’s when we start shifting our mindset and our thoughts from “Oh I should do this today.” No, I freaking must do this today. I don’t get to go home and sleep or watch TV or go to lunch unless this crap is done. It’s shifting our mindset to that and then just getting it done.
And I understand that there’s things that come up, but I promise you guys, there’s not many people in the world that have more distractions than me. I’ve got a beautiful wife, I’ve got 5 kids, I’ve got a company with 40 or 50 employees, all of whom are not just boring employees. Everyone on our team is highly passionate and with passion and excitement comes like needs. And I am very needy. All of us are. I feel like the higher level you get the more you need reinforcement of your skills. I’ve got people on our teams that take time. I’ve got multiple business, we’ve got funnels creating, there’s a lot happening. It’s just……So I understand people who are like, “I don’t have time. There’s too many things pulling….” I understand that more than most people understand. The difference is just…..I don’t know. I don’t know.
So my biggest message for today is first off, go either follow me on Snapchat, or if Snapchat’s too teenaged, high school embarrassing for you, which I understand, then go to Youtube and watch the replay of some of them. Just watch the day what we’re compressing into a day and I think most people will see, we honestly, there’s more stuff happening in a day in my world, than most people get done in a week or a year, or excuse me, a week or a month sometimes. So it’s learning, how do I compress time? How do I speed things up? How do I become more efficient so I can get more done during the day? Because I’m not a rocket scientist you guys. I am not a smart person. I sucked at school. I barely graduated, it was hard. Going through college and school, those things are way harder than “Hey, let’s set a structure for our day. Hey let’s set some really big goals. Let’s not just goof off on Facebook all day. Let’s freaking do things and think through them.” If you’re not like, why do we need to do this? And if it makes sense then run with it. If it doesn’t then delete it, ignore it. Pull it out of your strategy. And only do things that are serving and growing your core strategy, your core focus. I think if you shift your focus to that, man, you’ll be amazed what you can get done during an average day.
So anyway, I don’t mean to say that to try to put myself on pedestal at all. I am hoping to use this as a tool to motivate you guys and show you what is actually possible. Because again, you’ve got the same 8 hours I do, I’m not working…..well some days I am, like one day we worked crazy hours. But for the most part, I’m working 9 to 5. I’m working the same hours that everybody else is working. I’m just squeezing a little more juice out of the day. And I hope watching the day by day Snapchat will show you how to squeeze more juice out of it as well. And that’s it you guys. I am almost to our filming location to go hang out with Dillard. Hopefully we’ll create some magic. If you want to see what we’re doing behind the scenes go check out Snapchat. That’s where I’m at and we are making some magic. All right guys, appreciate you all and I’ll talk to you soon.
[bctt tweet=”We all are given from God the same amount of hours in every day. There’s 24 of them.”]