What I learned tonight while writing my book.

On this episode Russell talks about editing his upcoming book Expert Secrets, and having a breakthrough by discovering there are only two types of new opportunities.

Here are some of the coolest things you will hear in this episode:

  • Why improvement opportunities don’t work, and you need to position things as a new opportunity.
  • What the difference is between the opportunity switch and the opportunity stack.
  • And why you can’t have the opportunity stack without first having the opportunity switch.

Listen below to see why this breakthrough is game changing stuff.