Hours before we launch our new book, these are my thoughts.

On today’s episode Russell talks about his book launch and how the funnel works and why he thinks it will increase cart value.

Here are some cool things in this episode:

  • Why Russell thinks shrinking the size of the funnel will help increase cart value for his book launch.
  • And why building a relationship on the back end is so important and has the potential to make much more money.

So listen below to hear how the funnel works for the book launch today.