A behind the scenes glimpse of what’s been happening the first twelve hours of our book launch.

In this episode Russell gives a quick recap of the first twelve hours of the book launch. He shares how he felt when it looked like the average cart value didn’t look how expected, and what happened next.

Here are the important things you will hear on today’s episode:

  • Why you should always schedule launches for the afternoon rather than the morning.
  • Why the average cart value was so low, and how that made Russell feel.
  • And finally find out what the final numbers of the first twelve hours are and how it compares to the goal for the first week.

So listen below to find out how the big book launch turned out yesterday.