Funnel Hacker Onboarding #4 – How Do You Sell Your Offer?

FUNNEL HACKER ONBOARDING #4 – HOW DO YOU SELL YOUR OFFER?

On this episode Russell goes over the final step of the Clickfunnels onboarding process and helps you understand how to actually sell your offer. Here are some exciting things in today’s episode:

  • Why most people’s websites are like a really bad vacuum salesman
  • Why just having a funnel is not enough
  • How to literally get push-button-easy copy written for all your funnel pages

Listen here to the last step and help yourself have even more success with Clickfunnels.

Full Episode Transcript Expand Transcript

What’s up everybody, this is Russell again. Welcome to the last of this sequence in the Funnel Hacker Onboarding process. This is the Marketing Secrets podcast and if you missed videos 1-3, this is number 4. Go back and watch those, it’s part of a sequence to help you understand why you need funnels, what’s the micro internal value ladder you’re creating, what is the offer you create in each step inside the value ladder, and this one is all about the copywriting. How you sell each one of the offers so you can provide value to every single step inside of your funnel.

Hey guys, this is the last of the onboarding videos, I hope you enjoyed and had a chance to watch all of them, because we’re going to go into copywriting. This is salesmanship, for some reason people understand this in the real world, they have to sell something. But for some reason, I don’t know what it is, when we get online we forget all these amazing, important principles.

So this is all about copywriting, about selling your actual product. You’re not just a product, you’re selling it every single step. You’re selling on the ad, you’re selling to get them to click. You’re selling on the landing page, to get them to give you their email address. You’re selling on the sales page to get their credit card. You’re selling on the webinar registration page to get them to register. You’re selling on every single piece of this and so many times we don’t value or remember that.

So this is the last of the onboarding videos here inside the new Clickfunnels onboarding process that I wanted to share you guys here on the Marketing Secrets podcast because I think it’s important, and I hope you love it. So watch this video right now and hopefully it re-commits you to mastering selling at every single step inside of your funnel.

Alright, welcome back. We are moving on to the last step in your initial funnel education and this is one of the most important and yet what people understand the least. It makes me laugh because if you look at traditional selling of a product or service, people know this. How do you sell the product or service? We call this online, inside of our funnels we call it copywriting. It’s the words on the page, the headlines, the words in the video, the words on the webinar, all those things. It’s the words.

It’s funny because in traditional business, let’s say you are starting a vacuum company, going door to door selling vacuums. If you come to the door and knock and say, “Hey, I got a vacuum, it’s $800.” Nobody’s going to give you money for that. Yet for some reason in our funnels, that’s what we do. We have a picture of our thing and we have a price and an order button. And that is not how things are sold. If you want to make a lot of money selling vacuums door to door you hire a really good salesperson to go and sell the product.

Good salespeople can make a lot of money. I’ve got friends selling vacuums, selling knives, selling pest control, selling alarms door to door, and some of these guys make hundreds of thousands, if not millions of dollars a year selling door to door because they’ve gotten really good at selling.

So inside of our funnels we have this value ladder we’re taking people through. We have the value at each step, we have the offer at each step, but the last piece is we have to sell those things. We have to actually sell them. Just because you have a picture of a vacuum cleaner with an order button, nobody’s going to buy it unless you actually sell that thing. And that’s one of the disconnects for some reason that people know offline, but they forget when they come online. So that thing, those words, all the stuff on the pages is what we call copywriting.

Copywriting is something, you can hire people to write copy for you and really good copywriters charge a lot of money, or you can learn how to do it yourself, and there’s a couple other ways to do that. A couple things I recommend, number one is if you haven’t read the book, Expert Secrets, the reason I wrote this book is because a lot of people after they read the Dotcom Secrets book, they understood funnel structure. Here’s page one and page two and here’s the right order and those kind of things. And I watched as the Clickfunnels community started building amazing funnels and so many people would drive traffic to those funnels and they never made any money.

They come back to me and say, “Russell, why is this not working? You said funnels were the greatest thing in the world.” I look at their page and literally it’s like the landing page and here’s a picture of an ecover with an opt in box. I’m like, “What’s that?” and they’re like, “Well if they give me the email, they get that.” And I’m like, “I wouldn’t know that.” Again, they’d have their product with a picture of the product and a $300 order button. You need to sell the products.

So the reason I wrote this book was to help people understand how you actually sell things. How to position your offer, how to make an irresistible offer. What are the words and phrases and how do you tell the stories in a way to sell your product. So I recommend getting this book, if nothing else, to understand how to put all the words on the pages the right way.

Inside this Expert Secrets book, some people think it’s only for if you want to be selling information products, but the concepts in here are true for whatever it is you’re selling. Understanding how to tell a story in a way that sells your product or service. The best salespeople, online and offline, are people that are really good at telling stories. And this book walks you through how to tell stories, a stories structure, all those kind of things. So if you read this it will help you understand how to actually present your product in the right way without having to learn all the techy, copywriting stuff that’s honestly hard and confusing and to be completely honest, it’s kind of boring.

The Expert Secrets book will make this exciting and live for you and show you how to tell your story in a way that gets people excited about buying your vacuum cleaner, or coaching, or consulting, or supplements, whatever it is that you are selling. So that’d be number one, get this book and study the sections on how to tell your story.

Number two, one of the short cuts that we created because a lot of people struggle with this piece. They create the funnel and they send people and they don’t make money and they’re just like, “Russell, how do we do it? We’re providing value, we’ve got really good offers, but it’s still not working.” Again, the last step that makes this all magically work, is the copy.

So what we did, Jim Edwards is one of our partners here at Clickfunnels, he went through the Dotcom Secrets book and took all the sales scripts in here. He went through the Expert Secrets book and took all the sales scripts and storytelling scripts inside of here. And we created a separate company, we created a software program called Funnel Scripts and what that is, is a really cool tool where you’re like, “hey I need a headline for my page.” And you may not know what to do or what to put in, so you answer four or five questions, you click a button and it’s going to pop out 150 of the best headlines in the world wrapped around your product and your service.

If you’re like, “I need a video and I don’t know what to do.” You fill in a couple of pieces, you click a button and boom it gives you the entire video script. All of the scripts and copywriting for all your pages are done in there and it has helped so many people save so much time and have so much success. It is an external product, you don’t have to have it to be successful, but I recommend looking through it and getting a copy because it’ll make your job so much easier.

So with that said, what your homework is for today, it’s going to be kind of fun, a hybrid of different levels you can take it at. When you click the button down below it’ll take you over to the video, there’s a video of Jim Edwards and I talking about copywriting, helping you understand how it works, how the scripts work, and that training alone will give you the foundation you need if you want to go and start writing your own copy.

Number two is I highly recommend getting this book so you understand how to tell your story on each of the pages inside of your funnel. And then the third thing, if you’re able to invest in it, there’s the software called Funnel Scripts, again it’s a separate company. But Funnel Scripts is a really good software that will write all the scripts for all the pages in your funnel. There will be a link there for a webinar, you can watch it. The webinar will show you how Funnel Scripts works, it’ll explain the whole process, you can see demos of it and then you can decide for yourself if it makes sense or not.

But if your funnel is struggling or you’re struggling writing all the words and the headlines and all those things that are typically not second nature to people, Funnel Scripts will make that process so easy. I’ve seen people who in the past would spend four or five weeks trying to write all the copy in their funnels, get that process done in a like an hour, hour and a half sometimes. It’s very simple and it’s very easy. So that is a shortcut that will dramatically speed up your success.

But the copy is probably the most important part of the funnels. You have the value ladder, you got the offers, and the last thing is the copy to actually sell those things. And you’re selling everywhere, you start at the ad. Someone sees the ad, what’s the copy on the ad? What are the words, what are the things that get people to click on the ad? Then they come to the first page of the funnel, what are the words to get them to want this offer so you can provide value to them.

Then they opt in and go to the next page and it’s like, what are the words that make them want this offer so they get value and they want the next thing from you and that’s the last piece. It’s so vitally important, I want you to understand. Copy is the key to make these funnels tick, lights them on fire and gets people to take action when they come into your process. So I want you guys to understand. So again, click the button down below, watch the training video to help you understand copy better, then read the book to understand how to tell your story, and then number three if you’re able to get Funnel Scripts, go and get it because it’ll speed up the process so much for you.

So that’s kind of the game plan. With that said, that is the end of this walk through and this should hopefully give you the foundational information you need to understand why funnels, and why offers, and value and all these different pieces that are essential for you being successful. Now you understand the core basics of funnel marketing and hopefully, my goal with this was to help you not just become really good at Clickfunnels, but to help you understand the marketing behind it so you can have success with your funnels.

We have a philosophy, a motto, whatever you want to call it, here inside of Clickfunnels we talk about with our customers all the time. You probably heard me talk about it, but it’s a concept of you’re just one funnel away. The key to making that funnel hit, is this. It’s all the pieces we just went through. It’s understanding the value ladder, creating offers, having the copy, all those pieces, those are the keys. And one funnel, again you hit one funnel and it’ll change everything for you. And I want you guys to understand that. With that said, I hope you enjoyed this training and congratulations, we’ll give you your badge now, and now it’s time to make your funnels profitable and making you some money.



Secret #48 – What Really Happened Behind The Scenes Of Our Biggest Webinar Ever

Here's a behind the scene's glimpse of the chaos that ensued in the 24 hour webinar.

Secret #47 – The Big Secret, Making AND Keeping Commitments

One of the traits of all the truly successful people in the world.

Secret #46 – And THAT’S The Day You Became An Entrepreneur…

It happened the day you took personal responsibility for a problem that wasn't your own.

Secret #45 – Some Of My Favorite Highlights From This Week’s Inner Circle Meetings

The power of vulnerability, acting with urgency, and a whole lot more...

Secret #44 – Begin With The End In Mind

A really cool lesson I learned from my new coach and how it applies to your funnel.

Secret #43 – Before States And After States And The Power Of Contrast

Listen in on this unique conversation after a late night mastermind outside the Clickfunnels headquarters.

Secret #42 – Listen, Do, Succeed

The fastest way to succeed in anything in life.

Secret #41 – Behind The Scenes Of Our $100,000,000 Traffic Meeting

All the little things you're not doing to get more traffic now.

Gary Vee Q&A From The Viral Video Launch Party – Part 2

Listen in on live Q&A from Gary Vaynerchuk (Part 2 of 2)

Gary Vee Q&A From The Viral Video Launch Party – Part 1

Listen in on live Q&A from Gary Vaynerchuk (Part 1 of 2)

Secret #40: Recap From The Viral Video Launch Party

The secret behind making the important become urgent.

Secret #39: How We Went From $0 To $100,000,000 Using Growth Hacking And Sales Funnels (Without Taking On Any Outside Money)

People ask Russell this all the time. Today he reveals ClickFunnels' secret competitive advantage.

Secret #38: “99 Yards Doth Not A Touchdown Make”

The last yard is often the hardest.

Secret #37: Why Does The Fuel You Eat Actually Matter For An Entrepreneur?

It all started with a box of Lucky Charms...

Secret #36: The REAL Secret To Going From 7 To 8 Figures

What got you here won't get you there...

Secret #35: Calling Out Your People

How to connect with potential customers who don't understand what you do.

Secret #34: Payoff Your House First…

It took Russell over a decade to understand this unconventional investment advice he learned from his dad.

Secret #33: STOP STOPPING!

If you're going to reach success, you need to get this simple message stamped on your brain...

Funnel Hacker Onboarding #3 – What’s Your Offer?

On this episode Russell goes over the third step in the new Clickfunnels onboarding process, which is creating an offer.

Funnel Hacker Onboarding #2 – What’s Your Micro Value Ladder?

On this episode Russell talks about the second step of the funnel hacker onboarding process, the value ladder.

Funnel Hacker Onboarding #1 – Why Funnels?

On today's special episode of the Marketing Secrets podcast, Russell shares a video for the new onboarding process in Clickfunnels.

Secret #32: I Get Knocked Down But I Get Up Again…

How Russell recovers from crises

Secret #31: The Four Levels Of Value

Working harder won't make you more money. You need to access different resources.

Secret #30: 68% Of Your Visitors Never Even See Your Funnel…

It's amazing that marketers don't discuss this simple and lucrative funnel fix more often...

Secret #29: The Secrets Of “Validation”

Your supporters might be secretly mad at you if you're neglecting to do this simple thing.

Secret #28: What Are The Rules You Filter Your Opportunities Through?

Do you say "yes" to too many opportunities? If so, this episode is for you.

Secret #27: DON’T Become A Person Of Success…

The harder you try to get it, the more success escapes you.

Secret #26: Creating Your Perfect Listener Or Customer Avatar

In my 15 years of doing business, I've never heard this critical business concept explained so perfectly.

Secret #25: Road Trip Rant: It’s Time To Get Real About HOW To Have Success…

A 96 minute rant to help you get back on track for success.

Secret #24: How To Grow From 10 To 100 Employees

A unique behind-the-scenes look at ClickFunnels business structure.

Secret #23: Two Marketing Tricks From Some Old School Marketers

There's no school like the old school...

Secret #22: Beware These Two Things…

Russell is surprised to see so many salespeople make this silly mistake.

Secret #21: Does Being An Expert Really Help Grow Your Company?

Russell responds to John Reese "talking trash" about Expert Secrets.

Secret #20: You’re One Funnel Away – Part 2

Russell continues to share the good, the bad, and the ugly of his journey to success.

Secret #20: You’re One Funnel Away – Part 1

Russell shares his failures, bankruptcy stories, and ups and downs of his entrepreneurial journey.

Secret #19: Your Own Personal Coaching Session With Russell

If you're just "one funnel away"... how far away is that funnel?

Secret #18: How To Make It Rain

Russell's advice to a financially struggling friend.

Secret #17: Why Are Vacations So Hard For Entrepreneurs?

Do vacations stress you out? If they do, this might be why...

Secret #16: Confusing Activity with Achievement

Do you ever get frustrated with losing customers? Today's episode shows you the counter-intuitive secret to customer retention.

Secret #15: A Marketing Secret We Learned At Krispy Kreme Doughnuts

Who know doughnuts could be so helpful...

Secret #14: How To Increase Your Tips (And Your Profit Margins)

What was going through my mind when tipping at IHOP.

Secret #13: How To Succeed When You Have No Resources

Why having resources will actually hurt you as an entrepreneur and how to become more resourceful.

Secret #12: The #1 Way To Know If You’re Going To Succeed Or Fail Before You Even Start

After working with tens of thousands of entrepreneurs, there is one common thing I've found that will instantly let me know if you'll succeed or fail.

Secret #11: Using Your Unique Abilities And Others To Get Crap Done Fast

How I got more done today then most people will get done in the next three months, and I did it by leveraging this one simple concept.

Secret #10: Conversation Domination And The Dream 100

People who read blogs... read blogs, people who watch videos... watch videos, etc...

Secret #9: Entrepreneurial Scars

Why these things can and should move you forward as opposed to pulling you backwards.

Secret #7: Cool Stuff We Learned During Our “7 Day Launch”

Here is a recap of a 7 day internal launch that made over a million dollars and what we learned along the way.

Secret #6: How To Do SEO The Right Way By Using The Dream 100

The dream 100 isn’t just for JV partners… it’s the key to ALL traffic.

Secret #5: You Gotta Have Faith… Marketing Faith

Someone wants to join Russell's Inner Circle but is afraid to pay without knowing the results.

Secret #4: Planting Seeds Of Doubt

A cool underground way to overcome your competitors.

Secret #3: The What And How

The secret from going from zero to a million dollars is all about identifying what it is you're selling and how you're selling it.

Secret #2: How to Turn 3,000 Email Clicks into 300,000 Visitors

Russell just had an epiphany about email marketing... On today's episode Russell reveals his new email strategy to multiply his traffic.

Secret #1: How To Outspend EVERYONE Profitably

Is it possible to start a business without raising money? Russell explains how you can outspend all your competitors without needing to take a single dollar from venture capitalists.


The beginning of my journey from

$0 - $100,000,000

in revenue WITHOUT any venture captial

Who is Russell Brunson?

Over the past 10 years, Russell has built a following of over a million entrepreneurs, sold hundreds of thousands of copies of his books, popularized the concept of sales funnels, and co-founded a software company called ClickFunnels that helps tens of thousands of entrepreneurs quickly get their message out to the marketplace.