What’s up everybody? This is Russell Brunson, welcome to Marketing Secrets podcast. Today I’m going to be covering what happened on day number 3 of the Funnel Hacking Live event.
Alright everybody, welcome back. I hope that you’re enjoying this recap. For those of you guys who were at Funnel Hacking Live, you’re like, “Oh yeah, I remember htat.” And those who weren’t, you have massive FOMO, fear of missing out, and you’ll make sure you come next year. If you guys knew what we were planning for next year, I have a couple of tricks up my sleeve. I don’t know if it’s going to happen or not. If it does though, it’ll be insane so do not miss it.
Alright so Funnel Hacking Live day number three. So day number one we talked about Impact and Income, day number two the theme was You’re One Funnel Away, day number three was The Two Comma Club.
To kind of set this off, we had 91 people this day come on stage and we gave them Two Comma Club awards, but we also had 15 people who got the Two Comma Club X award, which means you made over 8 figures, or 10 million dollars in a funnel, which was really, really cool.
And the coolest thing about this is I saw tons and tons of people posting on Instagram and Facebook and everywhere, Funnel Hacking Live has become the Emmy’s or the Grammy’s of entrepreneurship, and it’s so cool that that’s what this has become. Entrepreneurs there’s not much stuff. You start a business, you make a bunch of money, you buy a nice car, you buy a nice house, you serve a lot of people, you raise money for charities, but there’s never a time to reward entrepreneurs like there are for actors and athletes and everything else. So Funnel Hacking Live has become that, it’s become the Emmy’s and the Grammy’s and it’s been really, really cool.
This day was fun because we had the chance to highlight so many amazing entrepreneurs, bring them onstage and give them cool stuff. So that was awesome but, I want to start at the beginning of the day.
I wanted this one, because I knew it was going to be a fun day, so I wanted to start with Anthony DiClementi. So Anthony came and taught everyone how entrepreneurs can biohack for more energy. So he came onstage and it was so fun seeing him on stage. He was in a full suit with bare feet, which is totally such a biohacker thing. So he came in and taught people breathing exercises, other ways to get energy and it was really, really fun. It was our only non-internet marketing type of speaker and I think it was a huge, really cool addition. If you guys haven’t read Anthony’s book on biohacking, you should get it. There may or may not be a new book coming out in the near future. Maybe not the near future, but in the future. He’s working on it now, which is also going to be amazing. So that was awesome.
After Anthony got off stage, then Alex Charfen came on and talked about the billionaire code. What’s fun is my opening presentation at Funnel Hacking Live is how to go from 0 to a million, a million to ten, and ten to a hundred. Mine was more, your role as an entrepreneur, where do you need to be focusing your creativity at.
Alex came back and went through the billionaire code, which is like all the different phases as he sees them, that businesses transform through. I think his had 9 or 10 different phases, and it was really cool because it shows you each phase, here’s what’s happening, here’s how many businesses in the world are actually at this level, here’s the opportunities and the weakness and all that kind of stuff and goes phase by phase by phase. And it was really coo l for you to get a really good map of, oh here’s the direction I’m going. Here’s what’s happening. Things like that. So Alex was awesome.
After that then Dana Derricks, our resident goat farmer came on stage and talked about the Dream 100 which was really cool. You know, it’s funny. I’ve been talking about Dream 100 now for like 8 years, ever since I read about it in Chet Holme’s book and I’ve been telling people to do it. I’ve been doing and a few other people have done it, but very few people do, yet it’s the foundation for everything. In fact, I don’t know if I have Dana’s book here, but he ended up writing a book called Dream 100 and he was like, “Hey can you write the forward for it.” I was like, “Yeah.” I’m not going to find it here right when I need it.
But the forward of the book was basically, I told them Dream 100 is everything for us. It’s how we decided what we were going to create, what products we were going to serve, the audience, how we were going to get traffic, how we were going to differentiate, everything in our business is based off the Dream 100, yet for some reason people don’t do it.
So he came and talked about that and it was awesome. So Dream 100 was really big and he had some amazing images and videos of goats knocking over little kids and things like that. Anyway, Dream 100 was a big thing. And this is where we started kind of diving more into traffic.
So Dana talked about Dream 100, how to use it for traffic, how to lever partnerships, joint venture relationships, things like that. After that, then Peng Joon came on stage, Peng Joon is actually the number one affiliate for the Expert Secrets book. A lot of people here don’t know him, he’s awesome. He joined my inner circle a while ago and I had a chance to meet him, and get to know him and he’s just an awesome dude.
So he got up and taught this process that he does. He basically spends three days once a quarter and films 100 videos and then he’s done and then from there he’s got a team that breaks it up and they turn it into Instagram posts, and Instagram videos and YouTube and Facebook and he showed this whole process of how everything works and it was amazing. People were like jaw dropping like, holy cow that’s the process.
It was cool because Conversation Domination, which I taught about the first day was all about, here’s how you dominate each channel and have a specific type show for each channel. And his was like, how to create content and push it across all these channels you’ve been building up to build reciprocity and build a following and the blend of those two concepts is really, really cool. In fact, for those who joined the Two Comma Club X coaching program we’re going to be giving you our systems that kind of blend both of those two worlds together, but that’s for another day.
But the coolest thing about Peng Joon’s presentation outside of him blowing everybody’s mind, was the end of it. He showed a video of him trying to learn public speaking. He was onstage and he was so bad and nervous and awkward, and this coach critiquing him back and forth. He showed kind of where he came from and how bad of a speaker he was, how nervous and how introverted and all these things, and from that how he’s become this huge person now, 3 or 4 million followers on Facebook, makes tens of millions of dollars a year and this whole thing, transformation he went through and how he had to learn it and earn it and become it.
That was, I think, one of the coolest things because you see this person who has evolved himself through hard work and I think he gave everybody hope of, “Wow, no matter where I’m at I could become what I want to be. I look at Peng Joon and look who he’s become and I could do that if he can do that.” Which was really, really cool.
Then after that, Alex and Layla Harmosi came on the stage, what’s cool about them is that, since I’ve know Alex he’s launched and blown up 3 or 4 businesses and always kind of walks away from them. And in April this year he launched a new company, and from April til now he barely crossed the finish line, it was less than a year, the new company launched and not only did they hit the Two Comma Club, they hit the Two Comma Club X, they made over 10 million dollars in a funnel in less than a year, which was cool.
They do it all through high ticket sales, in fact I was showing his value ladder, they don’t even have a full value ladder. They basically have 2 rungs and they just sell really expensive stuff. So they came up and showed how they do their sales and their pitch. And one of the big things they talked about was so cool. It was like, when you’re doing high ticket sales, or any kind of sales, you’re selling the vacation.
You don’t sell like, “You’re going on vacation. You’ve got to pack your bags, get your kids in order, get your family packed, find a ride to the airport, get to the airport, go through luggage…” You don’t sell this horrible experience, you sell a vacation. “Who wants to go to Hawaii? We’re going to be at the beach and you’re going to see waterfalls crashing on your back, get massages every night.” That’s what you sell as a vacation. Obviously they got to get to the vacation and stuff happens.
It’s kind of the same thing with them. Look, you have to understand yourself high ticket things. You don’t sell the work, you sell the vacation. What’s the vacation you’re going to go on and then reverse engineer that to get somebody to actually buy what you’re selling. It was really, really cool. Their presentation was amazing as well.
Then after that we had a lunch break. We came back from lunch and then we did the awards. We had a bunch of awards we gave out. We gave out our dream car winners, I think we’re up to 50 or 60 people that won a car through the Clickfunnels Affiliate Program. So we gave away those awards. Then we had inner circle member of the year, so all the inner circle members who had won member of the month came up and then we awarded the member of the year. Dana Derricks won that, which was cool.
Then we did all the Two Comma Club awards. We’ve had over 258 people at the event, but 91 of them weren’t there. So we gave away 91 awards, some people had 2 and one person had 7! 7 Two Comma Club awards, which was awesome. And then we did the 8 figure award, which is the new award this year, and we had 15 people, 17 that have qualified, but 15 were there to receive their award. A big, huge plaque, twice as big as the Two Comma Club one, plus they get a ring that’s like 2 karats of gold and 4 karats of diamond, or 2 ounces of gold and 4 karats of diamond, like a super bowl ring. It was really, really cool.
Like I said, we’re making this thing the Emmy’s and the Oscars, and the Grammy’s of our industry. Each of those rings cost us like $10 grand, so we gave away a lot of hardware. Dave was carrying around his luggage the whole trip and hoping he didn’t mugged and get robbed because it was like $100 grand in rings at least. But that’s what we do for our people. So keep on selling and you’ll keep on getting rewarded by us.
After that Sunny D came out and did the Sunny D Clickfunnels rap, which is awesome. After that, this I want to talk about for a little bit because this is where I wanted to take a group of people through a process. We just gave everyone awards and it’s like, I honestly think that anybody sitting in the audience could be on this stage in 12 months from now winning a Two Comma Club award. I’ve seen it happen so many times and I don’t think it’s impossible. In fact, I think it’s probable if people follow the process.
So I was like, what’s that process look like? If I set a goal between now and next year I had to make a million dollars in a funnel, and my life depended on it, what would I do? So I kind of talked about that during my presentation, it was called the 12 Month Millionaire, how to become a millionaire in the next 12 months so you can get a Two Comma Club award.
I didn’t just talk about myself, I had 5 people come up and talk about it. So I had Steven Larsen, if you had to create an offer that was so irresistible that people had to buy it, what would it look like? So he did, it was supposed to be 10 minutes, but he went for 17, but whatever. A 17 minute presentation, here’s how I’d create the irresistible offer.
Then after that I had Julie Stoian come up and said, “Julie, we have this offer we just created with Steven, and you have to figure out how to create the right funnel, what would you do?” And she walked through this really cool process of the two types of funnels. There’s a presentation funnel or an unboxing funnel, depending on what the offer was, we would sell it through a presentation, like a video sales letter or a webinar. Or we’d do an unboxing funnel where we unbox the offer and put it in a strategic line and sequence, which is your front end, your upsell, your downsell.
So she walked through that, which was so insanely cool. That was number two, then number three John Parkes came up and I said, “Okay, you’ve got this funnel now, you’ve got to make money, how are you going to do it fast?” And he went through this testing process we learned from the Harmon Brothers, how to test a whole bunch of ads, creative videos, in a very short, finite period of time for under $100. So we walked through that whole process, which was cool. It was like now we know exactly what ad is going to be the best.
Then we had James P. Friel get up and talk about, “okay now you’ve got this offer, this traffic, things like that, how do you now systemize it so you’re not going to drown like most entrepreneurs do?” So we walked through his Trello process, which was super cool, and the bat meetings and how we do our bat signal meetings here in the office.
Then when he got done, Alex Charfen got up and he talked about how he’d actually build the all star team that could actually do this and facilitate and run the whole thing and it was really cool.
So they all shared their stuff then afterwards everyone gave them a huge round of applause. We showed an animated video we made called the Justice League, and basically showed, these guys are my Justice League and we brought them together to help my company. Then I had these guys go off stage and I said, “Okay, now how many of you want this Justice League to help you do it?” and we made an offer for our new coaching program called Two Comma Club X.
My goal coming into this was to get 250ish people to sign up and to get over a thousand within the next year, so that’s kind of what we structured it as. I made the offer, which was probably the best offer I’ve made in the history of my life, and when the dust cleared we had over 650 people sign up for the Two Comma Club X program at $18000 a year or 1800 a month, so you can do the math on that.
But it was insane, and now I’m home in the office, we’re scrambling this whole week to get everything prepared and put together. In fact, today I’m actually giving out the membership site access to everybody to get started, but the program is amazing. Again, they get to work with all 5 of those coaches, depending on where they are in their business, there’s a timeline, they move through that.
We’re doing a systems event where we give people all the Trello systems we have. They’re doing another event they don’t even know about, that they’ll find out about in the member’s area, which is super cool. And then there’s a big cruise. We’re going to do a big party cruise at the beginning of next before Funnel Hacking Live. Everyone will come on and celebrate and network and go on vacation together for a week, and a bunch of other cool things.
So it’s really an insane offer, that did 3 times more than I thought it was going to. So it was awesome. And then we broke for dinner, got everybody signed up and when we came back from dinner I had to go work on the OUR funnel because I hadn’t finished it yet, and I was running the event. It was almost done, my team had built it, but there were some things I wanted to add to it.
So I actually went up to my room. But before I did, I introduced the 5 coaches again, and Brent Copeiters and they did Hot Seat Coaching, so bunch of people filled out a form asking questions and for the next 2 or 3 hours did coaching one on one with people, which was super, super cool. They were up super late doing that and they all hung out, helped coaching and serving people all night long, which was awesome.
So that was day number two, the Two Comma Club. We showed people the path, the process, and then a bunch of them we took outside of the event to now take them and hold their hand and walk them through becoming a Two Comma Club member in the 12 months. Because my goal for all of those people and you is to have you onstage next year, getting your Two Comma Club award.
So that was day number three at the event. I know, can it get any better? Three days and we had one more full day coming, and the last day was called, Change the World, how to now change the world. So I’m going to talk about that in tomorrow’s podcast, but that is the next step.
I hope you guys enjoyed that. For those who were at Funnel Hacking Live, I hope that gives you a reminder of all the amazingness you experienced. Those who weren’t there, I hope it gives you some ideas, some tips along the way, but hopefully most importantly it helps you understand why it’s so important to be there. I would sell my house if that’s what it took to be there. Because the ability to network with people and go through the system, this process.
People always ask how I pick my speakers for Funnel Hacking Live, and honestly the biggest thing is, unlike most events, if you look at most marketing events or probably any event, I don’t know. You come in and there’s a million break out rooms and they try to teach everything and you have pick which track you want and stuff like that.
For me, Funnel Hacking Live is really a storyline, it’s like there’s a story I want to take people through and it’s a journey. That’s why we don’t publish schedule’s ahead of time, because I don’t want people like, “I’m coming to this one, but not this one.” It’s like, no you don’t understand. Every one of these speakers was hand crafted to tell part of the story and they all line up in a very systematic order and if you miss one of them, you miss a piece that builds upon the next piece and the next piece.
So I pick my speakers on number one, having high energy. I want to keep the energy level high. But number two, it’s like they fit in the storyline of what I’m trying to tell at the event. I feel bad, I’ve had friends who are like, “Why don’t you let me speak? Why couldn’t I speak this year?” or whatever. Your message didn’t fit the storyline, and that’s the most important thing. It’s not any, me or you or anybody as a speaker, it’s the storyline for the audience and the attendees, it’s the most important part. So that’s how I pick my speakers. The story I need everybody to have to break false beliefs so they could actually achieve what they need in their life. So it’s fun.
Alright, with that said, I’m going to bounce. Tomorrow I will tell you guys the last day, where we had many amazing things. Tony Robins came on stage, we did something that made an extra $3 million in coaching sales in 30 minutes, I’ll talk about that and a bunch of other things. So make sure you don’t miss tomorrow’s podcast. Thanks everybody, talk to you soon.