What’s up everybody? This is Russell Brunson, welcome back to the Marketing Secrets podcast. We have got so many amazing questions, and comments, and things from you guys from the last two episodes, where I talked about me pausing my inner circle.
And it’s funny, we finished the last set of meetings last week, and after that I went home and played with my kids and went out and had a good time and that night jumped online to just kind of see what’s happening. And what I didn’t know is in the inner circle room, Peng Joon, a lot of you guys know Peng Joon, he spoke at Funnel Hacking Live 2 years ago, he did a Facebook live in the inner circle room, talking about his perspective of me closing down the inner circle. And I watched it twice now, and I was like, man, it’s really, really interesting. I don’t know if I consciously looked at it through this lens initially, but looking back at it I’m like, oh my gosh, he’s right.
So it’s all about the transition of going from a millionaire to a billionaire and I wanted to share with you guys that message from Peng Joon right now. So we’re going to cut to the intro and when we come back, you’ll have a chance to hear from Peng Joon.
Alright everybody welcome back, with that said I’m going to queue up this clip from the Facebook live of Peng Joon. And one thing to note is he’s in the inner circle room, there’s a whole bunch of people talking in the background, there’s music playing, so the quality is not going to be the best at all, but the message is super, super important. It’s understanding for you to go from zero to a million, what is the thing you should be looking at. And then to go from a million to a billion, what are the things you should be shifting. And I think it’s really powerful so I wanted to share that with you right now. So with that said, Peng Joon take it away.
Peng: What’s up Facebook, I wanted to show you behind the scenes what a 50k a year mastermind looks like. So this is at the end of Russell Brunson’s Inner Circle, that I’ve been very, very blessed and grateful to be part of this group for the last 5 years. So I wanted to share with you guys what it looks like, what my biggest takeaways are, but basically this is a super high end mastermind. It is 50k a year. And one of the things that I feel so, like I feel I have to share it with you right now, is one of my biggest takeaways were, and the answer will probably surprise.
So for those of you that have been following my journey, you will know that I’m big on learning, I’m big on growth, but the problem is that I hate reading books because I’m a poor reader. Here’s my biggest takeaway, okay. Let’s just say there are a ton of changes happening in this community. A lot of things that I can’t say yet, because it’s not public, but I’ll reveal what I can say to share with you what the biggest takeaways were.
So usually how mastermind works, if your unfamiliar with the structure, is there will be the entire group of like-minded entrepreneurs just like them, they’re all minimum running a million dollar business, and they’re all crushing it in their respective industries. And we just come together and talk about and share different strategies that’s currently working for us.
And for me, my source of growth today is no longer just, I can’t get it from books anymore, it’s not from YouTube videos, it’s not from attending the seminars and workshops, I’ve probably been to all of them back in the day in my pursuit of growth. So my next level of learning is from other entrepreneurs and practitioners and people that are actually doing it.
So what was my biggest takeaway, a lot of things that they talked about ranges from tactics, ranges to, they talk about different strategies, but ultimately what was huge for me is just seeing how some of them think, and how they’re constantly playing a bigger game. And to kind of share with you something that is public, well it’s going to be public is that this inner circle is going to be placed on pause for a while, indefinitely, there’s no current plan to, we don’t know when it’s going to be back next. And there are many different reasons why Russell’s doing that.
But here’s my first big takeaway, and you’re going to see how this applies to you as well, it’s this. So like I said, Inner Circle is $50,000 a year, and there are 100 entrepreneurs that are crushing it in this group. All of them, all of them here are crushing it, we’re just about to leave for dinner. But if you do the math, now to be part of this mastermind, and as part of this mastermind, you do the math behind it, $50k a person times 100, that is a $5 million dollar a year revenue stream that Russell is saying no to and denying.
And do you know what is required to fulfill this? It’s basically two meet ups a year, that is two days each. Can you imagine the level you’ve got to be at to say no to $5 million dollars a year of free money? It’s 4 days where we are pretty much doing the work. How a mastermind works is we take turns, we go on this stage, we present, Russell speaks for like one hour. But in order to operate at that level, that blew my mind.
So here is the first big takeaway, is this okay, I believe that in order to go from zero to a million dollars, maybe six figures, it is about saying yes. It is about saying yes to life, to opportunities, to chances, to take the leap of faith, to take risks, because you don’t know what you don’t know just yet. However, and that’s the starting point, however to scale from 7 to 8, and now 8 to 9 for Russell, well, 9 to 10, Russell’s Clickfunnels, they did over a hundred million dollars in sales last year. Going from a millionaire to a billionaire, then it’s all about saying no.
And it’s just so apparent when I am seeing this entire thing here, that that’s the focus. For Russell to say no to $5 million a year of free money, like literally free money, we have a great time, he doesn’t have to prepare, the people in the mastermind doing the work for him. And for him to say no to that, just goes to show focus. It goes to show that from being a millionaire to a billionaire then is about saying no to 99% of opportunities.
So how do you relate this back to what it is you’re doing? Just think about right now your journey, because the start of the journey is all about saying yes, it’s about taking chances, taking risks, saying yes to opportunities, doing a thing that’s scary for you, even if you don’t know how to do it just yet, saying yes to meeting a new person, saying yes to taking on, and going on a podcast. Saying yes to doing a Facebook video, that YouTube, and just taking on potential opportunities because you just don’t know what you don’t know.
But after that, in order to scale, when you have something going , then it’s about focusing, and then it is about saying no to pretty much 99% of things.
Russell: Alright everybody, I hope you loved that episode. If you did please take a snapshot of it, post it on Instagram, Facebook. Take a snap of the podcast app right now and tag me, but also tag Peng Joon, I want to make sure I give him credit for his observations and his thoughts. He’s an amazing marketer and someone who I have a ton of respect for and it’d be really cool for him to see this as well. Thank you guys again for listening, I appreciate you all and we’ll talk to you all again soon, bye everybody.