In this episode of The Russell Brunson Show, I’m bringing you inside one of our weekly VIP Q&A calls from the One Funnel Away Challenge… and I got on my soapbox for this Q&A for sure! I definitely had some thoughts to share! Haha! I don’t do a lot of these Q&As on the main podcast anymore, but this one was too good not to share. We talked about offer sequencing, webinar funnels, why most people are overwhelmed, and how to actually build momentum without building 47 funnels at once. Someone asked, “Should I build the course first, or sell it first?” Another asked, “Should I share my price on a $2,000 offer or send people to a call?” And a few just said, “I’m stuck and don’t know what to focus on next.” That’s when I started going off… because these are the exact mistakes that keep people broke. So this episode is for the overwhelmed entrepreneur who’s doing everything… Or building the wrong thing… And wondering why the money isn’t coming in yet. If that’s you, this might be the reset you need. Key Highlights: - Why I hate when people build the course before they sell it - How to build a webinar that closes - even if you’re not good at selling - The weekly rhythm that helped me go from idea to 2 Comma Club - What to do if you’re scared of selling (but still want to make money) - The easiest path to your first 2 or 3 high-ticket sales without a call center - And why the people who last 10+ years always have a killer front-end offer Plus… If you haven’t joined the new version of OFA yet, go to OneFunnelAway.com. It’s completely free for ClickFunnels members, and I do calls like this almost every Friday. Come hang out.

In this episode of The Russell Brunson Show, we’re going deep into the funnel foundations that actually build sustainable businesses… And dismantling the flawed logic that’s everywhere in online marketing right now. It all started with a question from my friend and longtime funnel architect Jake Leslie: Why are so many people skipping the core $97–$297 offer? Why do so many funnels go straight from free lead magnet to high-ticket sale, and then wonder why nothing converts? Jake’s rant sparked one of my longest solo riffs ever… And it turned into a full-on masterclass in value ladders, offer sequencing, business longevity, and the difference between strategy and tactics. If you’ve ever wondered why your funnel isn't converting the way you want it to… This episode might save your business. Key Highlights: - Why “free opt-in → high-ticket call” worked for a season (but won’t anymore) - The real reason 90% of online businesses flame out in 18 months or less - What Dan Kennedy taught me about the evolution of advertising costs - and why it changes everything - Why value ladders still matter more than ever (despite what modern marketers claim) - How to keep your audience buying from you week after week with strategic offers - What Napoleon Hill was teaching about customer acquisition back in 1917 (and why it still applies) - The metrics behind our $100 front-end offer and how it ascends 5.5% of buyers into high-ticket coaching - The actual difference between marketers who last 25 years… and those who peak for 25 months This is the kind of episode you’ll want to re-listen to - especially if you’re in that weird zone where people are clicking, leads are coming in, but nothing is converting. The problem isn’t your funnel. The problem is your value ladder is broken… or missing entirely. Let’s fix that.

What started as one guy handing out business cards for hoverboards turned into a $10M dropshipping empire… And eventually became Zendrop, a software platform now integrated directly with ClickFunnels. In this episode of The Russell Brunson Show, I sit down with Zendrop founders Jared Goetz and Brad Kauffman to talk about how they built their fulfillment empire, the exact system they use to test 100+ products a week, and how YOU can now launch your own store super fast without touching inventory or buying a single product upfront!! Insane, right!? If you’ve ever wanted to start an ecommerce business but didn’t know where to begin (or felt overwhelmed by products, suppliers, and tech), this episode will open your eyes to how simple it can actually be. Key Highlights: - How Jared built a $10M store in 60 days… with zero inventory - The “launch fast” mindset that separates successful sellers from stuck ones - Why Zendrop ditched 1,000+ suppliers to build their own backend system - How to spot viral product trends (and ride them before they fizzle out) - Why you don’t need to show your face to crush it on TikTok - The best way to test 20+ products a week (without blowing your budget) - How to bundle physical and digital products into one powerhouse funnel - What 3M+ Zendrop users are doing right now to scale online businesses - Why this new ClickFunnels integration might be the biggest ecommerce unlock yet Whether you’re brand new to online business or looking for your next big product idea, this conversation is packed with gold. No fluff. Just real strategy, real numbers, and a clear path you can follow to build something that actually works.

In this episode of The Russell Brunson Show, I’m sharing Taylor Welch’s unforgettable Funnel Hacking Live presentation… a powerful deep dive into personal growth, belief systems, and what it really takes to unlock power and authority in your life. Taylor doesn’t just talk about success... he breaks down how to reprogram your identity, collapse time, and start operating from a completely different level of mindset and action. We talk about parenting, business, God, and the decision that led Taylor to give away his $78M company, all while giving you the exact belief and behavior shifts that helped him build (and rebuild) extraordinary businesses and a meaningful life. This isn’t your typical marketing advice… it’s the kind of internal work that unlocks everything else. Key Highlights: - Why most funnels don’t convert (and why selling is the real problem) - The difference between force and power in business - The moment Taylor realized his identity was capping his income - The “belief → emotion → action” framework that runs your life - How to stop repeating the same mistakes… and learn the real lesson - Why reframing regret might be the fastest path to momentum - How to jump time and unlock results in months, not years If you’ve ever felt stuck… like you're circling the same mountain… this episode will challenge the way you think about business, identity, and growth, and show you how to finally get unstuck and move forward with clarity.

If you're building a business online, at some point you’ve probably heard: “You need to create content.” But what does that actually look like? And how do you do it without burning out, dancing on TikTok, or spending 40 hours a week on Reels that nobody sees? In this episode of The Russell Brunson Show, I sit down with Eric Thayne… The creator, filmmaker, and author of Create, Don’t Capture. He breaks down the exact system he used to go from $100K in debt to rebuilding his business entirely with organic content. We go deep on Eric’s viral framework (aka The 60-Second Perfect Webinar), how to turn everyday ideas into scroll-stopping videos, and why most people massively overcomplicate their content strategy. If you’re trying to grow an audience, get more eyeballs on your funnels, or just finally show up online consistently… You’re gonna love this episode! - The 60-Second Perfect Webinar: Eric’s viral video framework - Why creating content is more important than running ads - The fastest way to come up with endless content ideas (even if you feel like you have nothing to say) - Why documenting your journey beats waiting for perfection - How to test hooks and content for free (before ever spending money on ads) - The 3 types of content every creator should be posting (and how to balance them) Whether you're just getting started or you're already spending big on ads, this episode will challenge the way you think about content!! AND… it will show you how to finally build an audience that actually converts! Grab Eric’s new book Create, Don’t Capture (limited edition copies might still be available) → createdontcapture.com

This episode of The Russell Brunson Show is for all the social media marketing folks out there. Or, pretty much anyone that wants to dial in their social media content and marketing with next level strategies that are working RIGHT NOW in today’s environment! There’s a good chance you’ve seen my guest on this episode, but I had the chance to sit down with Adley Kinsman… AKA the queen of viral content! Her videos rack up billions (yep, with a B) of views every single month. We talk about how she went from bankrupt musician to one of the most influential creators on the planet... and how she did it without spending a dime on ads. We dive deep into the exact storytelling framework Adley uses to hook viewers, keep them watching, and turn casual scrolls into serious attention. She also breaks down how businesses of all sizes (even trash can cleaners and real estate agents) can use her system to dominate organic social, attract followers, and drive real sales. This one is part content strategy, part creative masterclass, and part kick-in-the-pants for anyone who knows they need to show up more consistently online. Key Highlights: - The chicken-in-a-bathtub video that changed everything… and what it taught her about attention - How Adley reverse engineers videos using the “Missy Elliott Method” - The biggest mistake most business owners make with social content - Why “retention” is the only metric that matters… And how to improve it - What Trial Reels are, and how they could change your entire content game - The step-by-step process Adley uses to write, script, and film multiple viral videos a week - How cultural relevance will beat contextual relevance every time (this is HUGE for your brand) If you’ve ever wanted to build a bigger audience, drive more organic traffic, or finally show up with confidence on camera, this episode is your roadmap.

In this episode of The Russell Brunson Show, I sit down with my head copywriter Heath… Who’s been quietly writing behind the curtain for the past five years. And let me tell you… it was a blast to talk copy, creativity, and what actually makes great marketing work with one of the most talented people on my team! We go deep on advertorials (what they are, why they work, and how they’re still crushing it today), plus Heath shares how improv, fiction writing, and a background in comedy helped him become one of the best direct response copywriters I’ve ever met. We also talk about nerding out on old ad copy, why I collect hundred-year-old Napoleon Hill manuscripts, and how lived experience always beats AI when it comes to great copy that connects. This one’s part masterclass, part origin story, and part love letter to the lost art of persuasion. And… 100% fun! Key Highlights: - The surprising way I accidentally hired Heath (and why his 40-minute “No thanks” video sealed the deal) - What an “advertorial” actually is - and why it works better than you think - Why copywriting is really just “copy collecting” - The lost power of voice, tone, and writing from lived experience - How AI can help, but will never replace the hook you found at the gym yesterday - Our step-by-step process for building the Zuma Juice funnel from scratch - Why copywriting is the most valuable skill most entrepreneurs never master If you’re a copywriter, a funnel builder, or just someone trying to sell better… This episode is a can’t miss for you!

In this episode of The Russell Brunson Show, I share the wild story behind why I’m currently rocking a sling…and what ripping both of my biceps taught me about risk, purpose, and why playing it safe is a trap! You’ll also hear how an unpublished Napoleon Hill course from 1917 inspired me to level up not just as a marketer, but as a person. I break down 15 qualities Hill believed made someone unfireable, and they’re just as powerful today as they were 100 years ago. The good stuff never goes out of style or becomes irrelevant! We also talk about wrestling tournaments (You know… old dudes with replaced hips still chasing greatness), the true role of an advertiser, and why “a ship in a harbor is safe… but that’s not what ships are built for”! This one’s a personal one. It's part motivation, part business masterclass, and part time capsule from one of the greatest thinkers of all time. Key Highlights: - The bicep story: Why I wrestled through torn arms—and don’t regret it - Two types of “What ifs”—and which one will change your life - The 15 qualities that made Napoleon Hill say: “I’ll hire you on the spot” - Why personal development is the secret to great advertising (Hill + Collier knew this) - The Peterson Academy model, and why it fired me up about education - A ship in the harbor is safe… but that’s not what ships are built for This episode will hit home if you’ve ever felt stuck, soft, or like you’ve been playing too small. Let this be the push to get back in the arena! Resources & Links Mentioned in This Episode: Join the Secrets of Success waitlist 👉 secretsofsuccess.com Watch the Napoleon Hill training inside the app (coming soon) Learn more about Peterson Academy 👉 petersonacademy.com

In this episode of The Russell Brunson Show, I break down one of the most important lessons I’ve ever learned in marketing and business: Every company has one funnel that rules them all! …and the faster you identify and optimize yours, the faster you grow! I share the same framework I taught at Funnel Hacking Live this year, walking through the difference between acquisition funnels (how you acquire customers) and monetization funnels (how you make money from them after). Most people launch 10 funnels hoping one works… but the real secret is knowing which one deserves 90% of your attention, budget, and traffic. We also dive deep into the numbers from my own businesses… Including ClickFunnels, Prime Mover, Dan Kennedy’s legacy brands, and more. And I reveal how each one has a different “one funnel to rule them all” depending on the market and business model. If you’ve ever felt stuck, overwhelmed, or spread too thin trying to launch too many offers, this episode will snap everything into focus. Key Highlights: • Why “One Funnel to Rule Them All” isn’t just a slogan, it’s survival!!! • The difference between acquisition and monetization funnels (and why you need both) • How much time you should be spending on social media vs. paid ads • The actual CPA and conversion numbers from our Selling Online funnel • What Agora does better than almost anyone in the world, and how to model it • How to give yourself a raise every single day This is one of those episodes that separates marketers from business owners. Rewind it. Take notes. And go build the funnel that actually grows your company!

In this episode of The Russell Brunson Show, I take you behind the scenes of my annual return to the wrestling mat… A ritual that’s become one of the most important parts of my life! You’ll hear the entire journey leading up to this year’s tournament: the late-night practices, the 25-pound weight cut, the broken sauna, the two dislocated arms, and yes… the back-to-back bicep tears (both arms!). It’s crazy. It’s painful. And I’d do it all over again. Because this isn’t just about wrestling, it’s about doing the thing that makes you feel alive. Whether that’s building funnels, writing books, or chasing down a long-lost passion from your youth… This episode is a reminder to stop waiting, stop playing it safe, and start living. Key Highlights: - Why I wrestle every year (and how it impacts every part of my life) - The brutal (and hilarious) reality of cutting 25 pounds in 5 days - What two torn biceps taught me about pain, purpose, and joy - How I used mindset to show up in Hawaii as a better husband and dad — even while suffering in silence - Why the risk of getting hurt shouldn’t stop you from doing the thing you love This one’s not about marketing. It’s about meaning! If you’ve ever felt stuck, bored, or burned out, this episode might just be the wake-up call you didn’t know you needed.