Let’s explore the B2C business model more and look at how those businesses can maximize their reach and, in turn, set themselves up for increased profitability with the ABCs of B2C.

A few years back, I made an episode of Marketing Secrets about becoming a "RainMaker"—someone who brings in leads and drives revenue within a company, ensuring unlimited earning potential. I originally shot this for a friend, but this principle is far too easily forgotten so I wanted to return to it with you. So whether you’re an entrepreneur or technician, this concept is critical for anyone trying to increase their earning potential. I explore the three main roles in any business: the entrepreneur, the technician, and the rainmaker. While technicians are vital for a business's operations, they often have income ceilings, unlike rainmakers, who possess the ability to bring in new customers and generate money. Becoming a rainmaker means you're indispensable, and there are no limits to your income because you're directly responsible for the company's growth. I also dive into the mindset shifts required to make this transformation, whether you're a videographer, doctor, or anything in between. Key highlights: - Entrepreneur vs. Technician: Why technicians often have income caps, while entrepreneurs and rain makers have limitless potential. - The Role of the Rainmaker: How to shift your focus from perfecting your craft to making money. - Becoming Invaluable: Strategies for positioning yourself as a rainmaker within an organization. - Immersion & Learning: Why deep learning and surrounding yourself with the right knowledge are key to mastering this skill. Discover how you can take control of your financial future by mastering the art of making it rain in your business or career by tuning in!

Funnel Hacking LIVE just ended where I spoke multiple times, but I wanted to get my Keynote presentation out to you, titled "FunnelHacker Evolution." This keynote is one of my favorite moments of the event because it gives me a chance to reflect on the journey we've all been on together as FunnelHackers. Over the past decade, we've seen so much growth, both personally and professionally, and I want to do a review of where we've been, where we're going, and how to keep evolving as entrepreneurs in today's marketing landscape. Throughout the presentation, I share some insights into the power of entrepreneurship - how I believe that entrepreneurs, not politicians or big institutions, are the ones who truly change the world. I also discuss the concept of resistance—how it shows up in our lives every day and how overcoming it is key to fulfilling our higher calling. Lastly, I walk the audience through finding their "ikigai," the Japanese term for your reason for being, and how to use that clarity to drive your business forward. Key highlights include: - Entrepreneurs On The Hero’s Journey: Why the world needs us to step up and lead through innovation and creation. - Overcoming Resistance: How to recognize and defeat resistance, the force that stops you from fulfilling your dreams. - Finding Your Ikigai: Understanding the intersection of what you love, what you’re good at, what the world needs, and what you can be paid for. This episode is all about mindset, strategy, and purpose as an entrepreneur and as a #funnelhacker. And if you have any FOMO, here’s a quick taste of everything that was revealed!

In this episode of the Marketing Secrets podcast, I share a dynamic Q&A session in the One Funnel Away program where I answer some thought-provoking questions from our community. These are the questions that entrepreneurs, marketers, and funnel builders are grappling with, and it’s always a blast to dive deep into strategies that can take your business to the next level. Listen as we discuss high-ticket funnels and the critical role that messaging plays in their success. I share insights on how to streamline your funnel processes, particularly when it comes to integrating external tools, and why focusing on the messaging can often be more impactful than complex automations. We also explored the importance of consistency in lead generation and how to manage ad spending effectively for high-ticket items. I offered advice on how to scale your funnel without overwhelming your sales team and the importance of refining your approach to cold and warm leads. Key Highlights: - High-Ticket Funnels: Tips on optimizing messaging over automation to drive conversions. - Lead Generation Consistency: Strategies for maintaining a steady flow of qualified leads. - Ad Spend Management: How to effectively scale ad spend without risking your ROI. - Funnel Optimization: Why simplicity can often outperform complexity in funnel design. Whether you're refining an existing funnel or building one from scratch, this episode is packed with actionable advice to help you optimize your strategy and boost your sales. Tune in and let's take your funnel game to the next level! And get inside our next Q&A session for FREE by setting-up your ClickFunnels account today!

Avoid these seven digital marketing mistakes below that slow down your online business growth and opportunities.

Every year at Funnel Hacking LIVE I present a unique Keynote presentation, which is then put on the podcast and on social media. So as we gear up for FHL Online this week, I wanted to share something special: my keynote presentation from last year's Funnel Hacking LIVE. This session is close to my heart, not just because of the content, but because it marks a significant moment in my personal journey of growth and discovery. During this keynote, I dive deep into the concept of "The Calling vs The Resistance," exploring how we all face internal battles that either propel us toward our goals or hold us back. I share my experiences and insights from treasure hunting for personal development wisdom, uncovering the powerful philosophies that have shaped my approach to success. So whether it's understanding the New Thought Movement or embracing the importance of having a definite purpose, this episode is packed with actionable strategies to help you overcome your own resistance and stay driven on your entrepreneurial journey. Key Highlights: - The Calling vs The Resistance: Learn how to recognize and respond to your calling while overcoming the resistance that tries to hold you back. - Treasure Hunting for Success: Discover the treasures I’ve unearthed from the pioneers of personal development and how their wisdom can transform your mindset. - Your Definite Purpose: Understand the importance of having a clear, specific goal to drive your actions and keep you focused on your path to success. Tune in to get a preview of what’s in store at Funnel Hacking LIVE this year and how you can apply these powerful concepts to elevate your business and life.