Full Episode Transcript
Hey everybody, this is Russell Brunson. I want to welcome you back to the Marketing Secrets podcast. Today’s episode is one I’m really excited for. It’s a question I’ve gotten a lot over the last ten years, ever since I first started talking about business and started telling people they needed to create products and sell them online and how much fun it is. They always ask, “What should I do? How do I find a market?” and I say, “find something you’re passionate about and talk about that.”
And what always was strange to me, so many people asked me, “Russell, how do I find my passion?” and I’m like, “What?” for me that concept never made any sense. So that’s why I want to dive into that a little bit more in this episode because I think I may have found an answer.
Alright everybody, I got a little excited in the intro and started jumping into it. I thought, Igotta stop, we need the theme song. Or else what’s the point of a podcast? So I’m back. I want to talk about how to develop your passion. This is something that so many people ask me about. So many people, they want to get into business, and they naturally want to know what business they should be in, and I’m like, “Do what you’re passionate about. What fires you up? What gets you excited?”
When I first started learning this business I was wrestling at the time, and I wanted to build a wrestling company, teaching wrestling, showing wrestling stuff, and selling wrestling shoes and singlet’s, because that’s what I was passionate about. As I started getting into marketing and business I became passionate about this and started geeking out and all I could think about was the marketing of things, and the selling of things. So that became my business.
And I think for most of you guys if you really want to have a business that’s worth while, that you love, not just in the short term, but in the long term is the one that you are going to be the most passionate about.
So the question I get though is, “Well, I’m not passionate about anything Russell. How do I find what I’m passionate about? What’s the process?” And for me, I just, I think I was born with this weird thing where I’m excited about everything all the time. So it’s a blessing and a curse. It’s a blessing because I already know, if Clickfunnels wasn’t here, what would be the next business? I know exactly what I’d do next, and exactly what I’d do next. I have an order of the things I’m excited about. I know for myself I could very easily know exactly what I’d do and I would do it.
So because of that, that question was always hard for me. I don’t understand, it doesn’t compute in my brain. And then a couple of days ago I saw an Instagram post by Tom Bilyeu, who is the founder of Quest Bar, Quest nutrition, which was recently valued at over a billion dollars, he sold a whole bunch of it. Anyway, super cool dude. I had a chance to hang out with him earlier this year, just a ton of respect for him.
I’ve been following him and he’s got a podcast called Impact Theory, which is amazing. And he’s probably the most quotable guy in the world. Our friend, Natalie Hodson, if you guys have been following Natalie at all, her whole house is covered Tom Bilyeu quotes. She writes them all out. Everything he says is just amazing.
With that said, he posted something on Instagram that I was like, “Oh yes, this is it.” And I took a snap shot of it, and right now I’m looking at that snap shot because it was like an actual blue print for how to find a passion and I it is what so many people are missing. So if you are in that spot where you’re like, “I am just not passionate.” Or “ I don’t know what I’m passionate about, what do I do?” This instagram post from Tom is amazing. So I’m going to read it and we’re going to talk about it. So I appreciate Tom helping us out with the content for today.
So his post said, “How to develop passion.” And he goes through 5 things.
Number one – Go experiment with a ton of stuff. Now if you don’t know what you’re passionate about, that’s probably because you’re not trying enough things. Go do a bunch of things. Just go randomly try tons of stuff. Try bowling, try basketball, try running, try playing games, try reading books, try reading more books, try listening to podcasts. Just experiment with a ton of stuff until you find stuff that starts peaking your interest. That’s number one, go experiment with a ton of stuff.
Number two – Identify things that spark your interest. So as you’re going through this thing where you’re just trying a whole bunch of stuff, what are the things that peak your interest? What is it you’re like, “Oh that is cool. I want to learn more about that.” What is it you get deeper into? What are the things when you’re scrolling on instagram stop you and you’re like, “Oh, I want to learn more about that.” And you start searching and start geeking out on it. So number one, go experiment on a ton of stuff.
Number two, identify things that spark your interest, and then number three – Engage deeply with those things. So things that spark your interest, now it’s time not to just get surface level, but to get deep into it. So when you go deep into something, it’s when you start going and you’re like, “Okay, what are the other books, the other podcasts, the other things, the other places I can go and study and learn this some more? Who are the mentors? Who are the people? The more you go, the deeper you go, typically what’s going to happen, one of two things. You start going deep and either you lose interest. Or you go deep and it starts getting more and more excited.
I know with me, in college, when I decided I wanted to sell software online, I thought I’m going to do that. It sparked an interest in me. So I shifted my major to be Computer Information Systems, I started studying it, and I started going to class. And the first day I was like, this is amazing and I started getting deeper and deeper into it. And four days in I was like, “I don’t even know what they’re talking about anymore.”
So I started going deep and it didn’t keep resonating. I was like, I can’t build software. It didn’t engage me. But I didn’t know that until I started trying to go deep. So some people just never go deep. So you have to start going deep and start engaging with those things to find out which ones really stick and which ones are going to have a huge impact with you. So start geeking out.
Now in our world today, it’s so easy. Literally go buy all the books, listen to the podcasts, as much as you can on those topics. I remember when I first learned about NLP, Neural Logistics Programming, when I first heard that topic I was like, “Oh this is cool.” I started dabbling, I started geeking out, and then I literally went on a binge. I went on Amazon and bought every book that had the world NLP in the title or description. I went to iTunes and I searched for every podcast about NLP. I started YouTubing it, and within about a week and a half I had everything ever created on NLP in my office or on my desk or in my computer.
I was listening to it, studying it, mastering it, and in a very short period of time it became something that I would actually love to go and create courses on NLP and how they relate back to sales and sales funnels. And maybe I will someday, but I got deeply passionate and I went deep. So number three is engage deeply with those things.
Number four – as you engage, if it goes from interest to true fascination, go down the path of gaining mastery. That’s what I’m talking about right now. As you’re engaging, as you’re going deeper you’re looking for what things are going to shift into a true fascination.
And after you have that it moves you to step number five, which he wrote – Fascination plus mastery equals passion. Ooh fascination plus mastery equals passion. So you’re fascinated by something and then you start geeking out and going deep on it until you become a master of it, and that is your passion. So if any of us think passion is just going to bubble to the top and you’re just like, “Oh I’m passionate about this thing.” It doesn’t typically work that way.
Think about your kids. When kids are young they do a whole bunch of things. My kids are trying a whole bunch of different sports and activities, and schooling, and friends and they’re just experimenting with tons of stuff right. Number two, they identify things that spark their interest. Number three, they deeply engage with those things. They go deep and start figuring it out. Number four, as they engage if it goes from interest to true fascination, then they go down the path of gaining mastery and number five, fascination plus mastery equals passion.
Oh, so good. Tom you are the man. Thank you for sharing that with us today, I hope that helps any of you guys who are trying to figure it out. Now you’ve got a path and a framework and it’s not difficult, it’s pretty simple. So I’m going to read this one more time, just so you guys have it, for those who are taking notes, or those who are in the car and just need repetition, because this is one of those things that if you’re struggling with it, I don’t want you to miss it.
Number one, go experiment with a ton of stuff.
Number two, identify the thing that sparks your interest.
Number three, engage deeply with those things.
Number four, as you engage if it goes from interest to true fascination, go down the path of gaining mastery.
Number five, fascination plus mastery equals passion.
That is where you’re going to find your passion. Alright, I got one more cool quote I want to share with you guys, also from Tom’s instagram today. And this one, is actually today that I’m recording this, its Martin Luther King Day, so I know it’ll be a week or two past that, when you guys have a chance to listen to it. But this is a quote from Martin Luther King, which is so good. He said,
“Whatever your life’s work is, do it well. A man should do his job so well that the living, the dead, and the unborn could do it no better.”
Oh that is good. That is good. So that come backs to this whole fascination plus mastery. Master your craft, become so good at it, like what Martin Luther King said, “Whatever your life’s work is, do it well. A man should do his job so well that the living, the dead, and the unborn could do it no better.”
So for me, I think that’s what it is with funnels. What is it for you? Alright guys, appreciate you listening, hopefully this will help you on your path to figure out your passion because I promise you, if you vision is built upon things you’re passionate about, you’ll have way more excitement, way more joy, way more fulfillment, as you are changing the lives of the people that you’re serving.
If it’s something you’re not passionate about, you’re not going to care as much about that, about the people, about anything. So become passionate, become obsessed. I remember I was watching the Dry Bar Comedy Club interview that Andrew Warner from Mixergy did with me about two months ago. I was watching the replay, just kind of getting into it, and it was funny because he’s talking about business, he’s like, “You could build anything, but you picked funnels. And you’re so passionate about funnels and getting all these people excited. Why funnels? That’s like the most boring thing in the world.” I was like, “I know, but for me it was fascinating.”
And it’s funny because for the first decade of me doing this, I would learn about these things, I’d go to these business conferences and half the people in the audience are sound asleep and no one’s that excited. I’m like, “Gall, are you guys not getting this, this is the most amazing thing in the world.” I’d be freaking out. And as I’ve kind of built my platform I’m like, you know, I want to make this cool. I want to make funnels and direct response marketing and these things that are geeky and nerdy subjects, that typically aren’t exciting, I want to make this exciting because it is exciting.
So for me it’s like, if I look at this path, you know, I engaged in it, I got true fascination, and then I mastered it myself and then my passion is like sharing this with other people. That’s why we built Clickfunnels, that’s why we have these books and the courses and the podcast and everything because we’re so passionate about it. And the passion creates excitement and desire in other people and if I can do that right, then other people will come to us and come to me, and come into our world, because they see the passion, they see mastery, they see those things, and we can make them fascinated as well.
So when you are extremely passionate about something, it’s way more likely that others around you will be as well. So alright, I’m going to bounce, I need to get back to work on my slides. The 10x event is like a week and a half away, a lot of work to do. Appreciate you guys listening in. If you enjoyed this podcast please take a picture of it, share it on Instagram and Facebook, tag me and also use the hash tag Marketing Secrets, and I would love to see that, see your comments. Thanks everybody, appreciate you all and we’ll talk to you soon. Bye everybody.