What’s up everybody? This is Russell Brunson, welcome to the Marketing Secrets podcast. On today’s episode I’m going to talk to you guys about how to get yourself and others past the initial pain, so you can get to desire, fast.
Okay so today I want to talk to you guys about something that I was actually having a conversation with John here in my office a few minutes ago, and it came up. He was talking about, and John is the guy on our team that runs all our traffic, he’s amazing, and he was a ballroom dancer growing up, in high school and then college, and right now his kids just started learning how to dance and we were talking about that a little bit.
And he said, “It’s probably kind of like you, you’re teaching your kids how to wrestle right now, and how excited you get watching them.” And then we started talking about just how hard it is at first though. When my kids and also me, first started wrestling, at the very first it’s not fun, because you’re bad and you go out there and get beat up by a lot of other kids. In wrestling it’s not nice, they beat on you and it’s really bad. And John was talking about in dance, it’s the same thing. You go out there and you’re really bad at first.
So looking at ourselves as coaches, if you listen to my recent podcast, as you grow in your company you go from being an entrepreneur to being a coach of coaching your team. That’s how your progression grows as you try to scale companies. So I’ve been looking a lot at how do I coach? How do I my team better, and how do I coach my kids in wrestling?
It’s interesting because when somebody first starts a process, it’s not fun. In fact, it usually sucks at first. And it doesn’t matter if it’s wrestling or dance or if it’s Facebook ads, or building a funnel. Whatever, there’s this part at the beginning that sucks, where you have to get through the initial pain. You have to get through the pain of learning and trial and error and the frustration. And it’s tough. So how do I get people past that initial pain to the point where you actually have success and you like it and you desire it?
I was thinking back on my wrestling, and I think I might’ve told this story before, but when I was wrestling growing up, I started in 8th grade. Actually, I started when I was really young, and I guess I hated it. So I did a year when I was 5 and then my parents said I quit because I hated it. So I started again in 8th grade and I was like, it’s kind of fun but I didn’t really like it. I was just kind of there because my dad was making me and I was getting beat up a lot and I was like, this just kind of sucks.
Then I started learning and then 9th grade started and I still kind of like, I was going to practice and my dad would come after practice and try to train me so I wouldn’t get beat up as bad. I wasn’t good but I was kind of figuring it out a little bit. I still remember I had my first wrestle off and I wrestled this kid who’d been wrestling for 2 or 3 years and I beat him, which meant I was going to be JV. I was so scared because that meant I was going to be in a match, it was going to be in the middle of the gym and everything.
So that week the tournament, or the wrestling match happened. I still remember wrestling Brighton High School, and I go to weigh ins, and in weigh ins I go and step on the scale and then the guy steps on the scale after me and he’s this guy and he has a mustache. To this day I still can’t grow a mustache. And he’s on there in a mustache and I’m like, what in the world?
I remember going out and going up to the gym and they had the wrestling mats out and getting warmed up, and the only people in the stands were my mom and dad and like 3 other parents and that was it. Everyone’s going out, everyone in the first match is going out, and the second, and I’m getting so nervous. Finally it’s my turn and I go out there and I’m in my singlet, super nervous and awkward and there’s this guy across from me who’s got a mustache.
I was like, this guy, this is real, this is a big dude. So I shake his hand we started wrestling and at the end of the match I won. I remember getting my hand raised and looking up into the audience and seeing my mom and dad, seeing my dad jumping around. From that moment forward I was a wrestler. That’s when I got the desire I needed.
When you have desire it becomes easier. When you have desire, you’ll do anything. I wouldn’t eat for four or five days out of the week to cut weight, to make weight, because I loved it so much. When desire happens it becomes easy.
So a lot of you guys, it’s the same thing. In business you kind of want to do it and there’s kind of that phase in there where you’re like, “Do I do it, do I not do it?” And a lot of people get stuck in that before they ever get the desire. When you get the desire it all becomes easy, because now you’re obsessed with it, you’re going to read and study and do it whether you’re successful or not. You don’t even care, you’re just going to go, go, go because you got that desire.
So for me, it’s like as a coach of you guys and also a coach of my team, and now my kids, it’s like how do you create that initial desire fast? You have to get past that initial pain and learning curve so you can get to the desire as quick as you can.
So that’s my question for you, for yourself, for your team, for everyone. How do I get past the pain and get to the desire? Because when the desire hits, it’s fun. I always tell people I’d rather have kids with desire than kids with talent. Because talent doesn’t mean you’re going to be successful, desire does. In fact, I never thought I was a very good athlete growing up, but I had insane desire. Same thing in business, I don’t think I was the most charismatic, I was nervous, I talked too fast, still kind of do a little bit. But I had desire and I loved it and became obsessed with it. So that’s the key, getting past the pain until you have desire.
So for yourself initially, look at yourself. Are you in this pain point? If so, it’s like how do I create desire? How do I make it so I’m obsessed with this thing, where it’s fun and I love it and I can’t stop thinking about it? That’s what you gotta get to because that’s when it becomes easy. It’s not work anymore, it’s just fun.
With my kids I’ve been thinking about that. How do I get them to have desire? Wrestling, the best way to get desire is to get a win. Right now, and especially when my kids first started, they wanted to quit every single day. They’d come up to me literally on the water breaks, “Hey dad, can we quit now?” I’m like, “Dude, we’re in the middle of practice.” They’re like, “Well, can we quit now?” “ No, you cannot quit.” And then they go to matches and just get beat on. And it’s like, I have to get them good enough that they can win, because when you win, then you’ll get desire.
So I think for you guys, it’s like how do I create that initial win in your business, in your life, in whatever it might be? Because you get that first win, you taste it. I got my hand raised and I’m looking at this guy with a mustache and I beat him, boom, that’s when I had the desire. That’s when I became a wrestler. That’s when, for you, when you became an entrepreneur. That’s when you became whatever it is for you.
So how do you get those quick wins fast, so you can create desire? How do you get past that initial pain? A lot of entrepreneurs come to me initially, come to me like, “I have this idea a for a project, Russell.” And they give me these projects that are insanely big. I’m like, “That sounds amazing. If you had ten million dollars in funding you should run after that. But you don’t. So let’s pick a smaller thing. Let’s get a win. Let’s practice.” My first win was a little product called Zipbrander. And then how to make potato gun. And then a form fortune. These little stupid things that were little wins, but then that little win creates the desire, and then that desire is what drives you to the big wins.
So think about that for yourself. How do you create those little wins? How do you get past the initial pain so you can have a win and get desire? When you’re training new people on your team, how do you give them the initial win so they have desire? So I’m putting it out there as a thought. I don’t know the answer, it’s different every situation. But just know that’s your goal, to get past the initial pain of a new thing, so they can create desire, then from there, they’ll go on their own, and it’ll run and be easy.
So I hope that helps you guys, appreciate you all. Have an amazing day, and if you are on iTunes right now, please go like an comment. We just opened up a new channel, which is where you guys are on right now. So if you go comment on the new channel, that’d be awesome. If you are on the old channel still getting these, you are not able to leave a comment. But if you go to iTunes and search for Marketing Secrets, you can subscribe to the new channel and you can leave a comment, which would be awesome. And if you are here on YouTube watching this, please subscribe to our channel, like it, leave a comment and I’d really appreciate that. That’d be awesome.
Thanks again you guys and we’ll talk to you soon. Bye.