What’s up everybody? This is Russell Brunson, welcome to the Marketing Secrets podcast. Right now I’m driving in the car with….
Russell: What’s your name?
Russell: And we’re going to tell you guys something really, really cool.
Alright, so me and Norah just took the kids to school and dropped them off and it’s really fun. So Norah drives with us most mornings and we take the kids to the junior high. And I don’t know about you but school wasn’t my favorite thing. It was really hard and I didn’t enjoy it very much.
So I’ve got this really special 5 minute drive everyday to take my kids to school, and during the 5 minute drive, I realize they are about to enter to probably the most miserable, depressing place on earth. I shouldn’t say that out loud, but come on now, those of you guys who have been through school (which is all of us) it’s not like Disneyland, it’s not like a Funnel Hacking Live event. It’s not like something exciting where you’re motivated and inspired and ready to change the world.
You go and you’re like waiting for the bell to ring so you can see your friends for two minutes before you go back into class again. So I figure I’ve got to give my kids the best chance to enter into school every single day in the most peak state possible.
So what we do, in case anyone who drives down this road with me is wondering, in fact I had a friend the other day, she said, “Sometimes I pass you guys when you’re driving to school and it looks like you guys are having a disco party.” Which makes me want to get a disco ball in the Jeep. But basically we crank up the music, so today we’re listening to Bohemian Rhapsody and we start head banging, huh Norah.
And Norah is the cutest little head banger. When it gets to the awesome part, she starts head banging and kicking her feet and we’re all going crazy and we’re laughing and we’re singing, and we’re trying to….my goal is to get them in the best state possible so when they step out of the jeep and go into the school they are starting at the peak excitement for the day. And hopefully that will last all the way to wrestling practice at 3:30.
Anyway, the reason I wanted to share that with you guys is because music is powerful. I’m not a big fan of listening to music all the time, I think a lot of people waste their lives just listening to music, when they could be listening to podcasts and learning, and all sorts of stuff. In fact, I read somewhere, I’m going to misquote the facts, but it was like, “the average person who listens to music all day make $50,000, and the average person who listens to podcasts all day is like $150,000 a year.” So you’ll 3x your income just by listening to podcasts as opposed to music.
But there is a time and a place for music, and I think that the best time and place for music, and I feel bad I shouldn’t say that because I do love music and I listen to it a lot, but the time it’s most efficient is before you are about to do something. Music has this magical, powerful effect to change your state. If you listen to a sad song, you can be sad instantly. You listen to a happy song, you can be happy instantly. A pump up song, whatever it is, music has the ability to change your state and shift your state faster than I think, anything else out there. Outside of maybe hardcore drugs, I don’t know. I’ve never done that, so I’m not sure but other than that music is like number two for dramatically shifting your state.
Russell: Yeah Norah?
Norah: Why did they turn off the waterfall?
Russell: I don’t know. Norah’s wonder why they turned off, there’s a waterfall when you go into our neighborhood and it’s turned off. It’s because it’s too cold now Norah.
Anyway, so with my kids when I’m trying to get them to peak state of excitement and energy and everything before they step through the doors of school, we use music and we use fun, exciting, high energy music. So we find our favorite thing, in fact, whoever is driving in the jeep and they sit in the front seat, gets to be the dj for the day, and they each get to pick the song they want.
And typically, it’s usually like a Greatest Showman’s song, the Other Side is one of their favorites, or it’s Bohemian Rhapsody, or it’s Black Eyed Peas, something that gets them into high state, high excitement, high energy. And then we head bang and we sing, and we have so much fun, so the second they get out their energy level is super high.
Russell: Say hi guys. Want to say hi to everybody?
Norah: I like puppet shows.
Russell: Norah likes watching puppet shows. Her favorite thing to do is to go to YouTube and watch puppet shows, huh?
Anyway, I use it at the same time, when I’m driving to the office.
Norah: and I sleep in mommy’s bed.
Russell: and she sleeps in mommy’s bed. You should sleep in Norah’s bed. No?
Anyway, I use music also when I know I’m tired or like worn out. I don’t want to do this thing, like lifting weights this morning. I didn’t want to do it, so I come in and turn on the right music to get you in the right state to be able to handle it.
Days I’m going to the office and I’m like, “I don’t want to be here, I’m tired.” I use music to shift my state. Days when I know I need an extra boost of energy or excitement or motivation or whatever, I use music to shift my state and get me into that thing, so I can get out of myself what I need.
So that’s how you use music strategically. So for you guys, I just want you thinking about that, when you’re about to enter something……oh can you hear Norah singing?
Norah: (singing in background)
Russell: Oh, that makes me happy. You think about it in church, a lot of times too. The same thing, you use music to shift you into state, to be able to feel the spirit. You shift music to be able to dominate the day.
Anyway, so my message for you guys today is make different music tracks. I use Spotify, because it’s the easiest. I make Spotify tracks and they get me into the different states I need. If I want to be in a romantic state, I’ve got a Spotify track. If I want to be in a high energy state, I’ve got a track. If I want to be in a thoughtful state, a motivation, a meditative state, we use music to get ourselves in state quickly. So use music to shift your state to be able to accomplish what you guys need to do. So there you go.
That’s it, I’m almost home. Norah’s singing, I’m going to go sing the rest of the song with her. I appreciate you guys and we’ll talk to you all soon.