What’s up everybody, this is Russell Brunson. Welcome to the Marketing Secrets podcast. Today I need to share with you guys something very powerful from my friend, she’s not really my friend yet, but someday I hope so, but her name is Harriet Tubman. Some of you guys may know her and her story. I was just looking at a picture on my wall and she is in it. And there’s something really cool I learned from her this weekend that I want to share with you guys.
Alright everybody, welcome back. And yes I am still going to give you all the podcasts, I promise. Do not worry. I will be getting to those, I just gotta do a little more prep on them. But I wanted to share something that I heard at church this week, it was so, so powerful.
A lot of you guys know how heavily involved we are with an organization called Operation Underground Railroad, which is an organization that helps save children from sex slavery. And what’s interesting as I’ve been getting deeper and deeper in this organization and helping them, Tim Ballard, who is the man who started the thing, he’s written 5 or 6 books on ancient American history, not ancient, but American history.
And I asked him, I was like, “Why are you so obsessed with this?” and he’s like, “You know, when we were trying to start this thing, no one had ever done it before. CIA asked us to go help these children, so we tried to help these children from slavery. We didn’t have a blueprint or a game plan, we had to figure these things out. So I started looking at, who has done the closest thing to what we’re trying to do? And it was the early abolitionists who were trying to free the slaves, that’s the people we studied.”
So there’s a picture on my wall, it’s amazing. It’s got this railroad down the middle and Tim is walking, holding a child and he’s walking towards it, towards me looking at the picture. And then on the left hand side there’s all the early abolitionists. You see Harriet Tubman, you see George Washington, Abraham Lincoln, you see all these amazing people that were the early abolitionists. And then on the right hand side you see all the modern abolitionists, all these amazing people that have been part of the OUR mission.
Anyway, I have it framed on my desk here in the office, it’s one of my favorite pictures. But on the left hand side there’s Harriet Tubman. And at church on Sunday, somebody was talking about her and about slavery and stuff like that and shared a quote that was so cool. And this is the quote she said. She said, “I freed a thousand slaves, but I could have freed a thousand more if only they knew that they were slaves.” Let me read that again. “I freed a thousand slaves, but I could have freed a thousand more if only they knew that they were slaves.”
So why did I want to share that with you guys? Well, number one how powerful is that on so many different levels? You know for me, it’s been interesting, when I first started learning about this whole business, direct response, internet marketing, and the fact that you can sell information and you can, all these things that I talk about with you guys all the time now. When I first learned all those things, I remember how freeing it was for me. I was like, oh my gosh I don’t have to be a wrestling coach. Not that I don’t want to be, I want to be a wrestling coach, but I don’t have to be a wrestling coach making whatever wrestling coaches make a year. I can do more, I can be more.
And the awareness of this thing gave me freedom. When I first started trying to teach this stuff, you know, a decade ago, at first nobody seemed to care. And I remember being so frustrated. I’m like, “Do people not understand what I’m sharing with them? This is this huge thing, I’m trying to give people freedom. Freedom to be able choose and be able to create and be able to do what they want to do.” And I kept trying to share this thing with people.
But it was interesting, at the time especially, this Harriet Tubman quote really strikes home to me. I was trying to free them, but they didn’t know they were enslaved. And I fast forward now to a decade later and I think it’s been interesting. A couple of things, number one, I’ve gotten better at my message. Therefore I’ve been better able to capture people and get their attention and be able to show them, “Look, you are literally in the bonds of slavery. It could be your work, could be your job, how much money you’re making, all these things.”
I’ve told you guys before on this podcast, my mission is to help you guys be able to make more money because I feel like it gives you freedom to actually do what you’re supposed to do with life. My mission, I couldn’t care less if you guys make more money. But when all is said and done that does not matter to me, it shouldn’t matter to you. But I know that if I can, it’s like Maslow’s hierarchy of needs, if I can make it where you’re making enough money that you’re good, then you can stop looking inwardly, like how do I make money, how do I support myself? All the sudden you start looking outwardly. When you look outwardly at other people, now it’s like, oh my gosh I can serve, I can do things.
I know for me, I was able to have such a bigger impact on people when I wasn’t stressed about my own finances. When I was making good money, then I could go and help organizations like Village Impact and build schools in Africa, Operation Underground Railroad, save children from sex slavery. All these things were opened up to me when I wasn’t looking internally at how am I gonna eat next week? How am I gonna make money?
So a big mission I have is that. If I can give you that freedom where you’re not living paycheck to paycheck, but where you have freedom, time freedom, energy freedom, money freedom where now you can look outwardly and now you have the ability to serve and change people’s lives. The first life we always change is our own by giving ourselves freedom, and then it’s like, now that I’m free, I want to free other people.
Again, for me this Harriet Tubman quote was so powerful because for me, I could free so many more people if only they knew they were slaves. And that gives me motivation to come out and be like, “Okay, I need to be louder in my message. I need to be more aggressive in my marketing. I gotta figure out other hooks and angles and things I need to do because I need to convince people and help them understand that they’re in slavery.” Because if I can do that, and I can get their attention long enough, or I can make a presentation and help them see the future and see the vision, help them understand what’s happening and cause enough pain, but then show them the picture that creates enough pleasure for them to actually make that movement, then I can help free them.
So I share that with you because that’s my mission. That’s my thing. But for whatever it is you do, it’s the same thing. You have a mission with whatever product or service you sell. And it’s different for everyone. Some of you guys, you’re helping people lose weight. Some people you’re helping them in the stock markets. Some of you guys are helping people, you know whatever it is. I could spend, you know, with 80,000+ Clickfunnels members now, there’s 80,000 different missions that are out there. I gave a couple broad, generic ones, but your mission is different right, and you know what it is. And I know that you’ve helped some people, that’s why it lit you up, it’s why you do what you do. You’re like, “Man, I helped this person here. Someone bought my product and they had this success.” And that lights you up.
And I wonder how many of you guys feel the same way I am? I freed that person, I freed this group of people, I could free so many more if only they knew they were enslaved. For me that is a battle cry, for me just to be like, “Yes, okay. These people are enslaved. I gotta do more. I gotta convince them that they are slaves, because when I do, I can free them.”
And I think about my life. How many things enslave me right now? I typically eat pretty healthy, but this weekend I didn’t. I think I was a little depressed because of my torn out neck from wrestling and I was like, “oh.” So I ate a lot of garbage I shouldn’t. I was enslaved to this food and I couldn’t stop. It’s like, if that’s your business where you’re helping people overcome weight game or body image or health or whatever it is, tons of people are enslaved by that and they don’t even know it. But if you are aggressive enough, if you believe enough in your message that you go out there and you market it consistently, day in and day out, day in and day out to where you get better, your voice becomes better, your ads become better, your hooks, your stories, your offers, all the things you’re putting out there to where you’re able to start capturing people that don’t know they’re enslaved and then help them and give them that freedom, that is the message for today.
So I wanted to share this with you guys because when I heard that message it was so powerful hearing that from Harriet Tubman, but all the sudden it resonated with me, like, “Oh my gosh, I feel that same way. I could free so many more people if only they knew they were enslaved.” And I hope that you hear that as well for your product, your service, your message, whatever it is you do. I want you to think, “Man, I freed these slaves, I freed these people from the thing that’s holding them back, but I could free so many more if only they knew they were enslaved.”
And then when you hear that, that’s your battle cry. That’s you coming out and saying, “Okay, I gotta make them aware that they are enslaved so that I can free them.” And now it’s time to go out there and refine your message. Be more aggressive, put out more ads, throw out more hooks, more stories, more offers, do your thing, get excited because you are literally freeing somebody from the slavery that’s holding them back, in whatever area of their life that you’re trying to serve them at.
So yeah, I make take that quote and blow it up on my wall, because when I heard it, it was a battle cry to me, and I hope it’s a battle cry to you. So with that said, I appreciate you guys. Keep doing what you’re doing, keep serving your audience, they need it. They’re waiting for you to come and become a leader and to take them and be able to help free them. And that’s your calling, that’s your gift. Now it’s something that you gotta go and you gotta do.
So with that said, I appreciate you guys for listening. If you’ve enjoyed this episode please take a screen shot on your phone and tag me on Instagram or Facebook and use #marketingsecrets that way we can see it. And I appreciate you guys all, thanks so much and I will talk to you all again soon. Bye everybody.