Behind the scenes of the launch and how it’s going from good to great.

On this episode Russell talks about why the difference between good and great is being able to iterate quickly. Here are some of the awesome things to listen for in this episode:

  • Find out what Dean Graziosi did when the recent launch didn’t go as well as they had hoped.
  • See what Russell means when he says that these guys aren’t better at launching than you, they are just better at tweaking and changing until they find what works.
  • And find out how long it took before one of Dean’s books took off, and what he did to finally make the first thousand sales.

So listen here to find out what Russell means when he says you need to be able to iterate quickly.