The Two Minutes It Takes To Read This Will Make You 10% Better At Online Marketing
January 2024
By:
Russell Brunson
You’re busy, so I’ll make this quick.
If you want to improve your marketing game, then below are the top 4 essential questions every small business owner or entrepreneur needs to know.
1. Who Is YOUR Dream Customer?
Knowing your dream customer is crucial. They're not just anyone – they're the ones who need and love what you offer. Identify their characteristics, needs, desires, and major pain points - this is your first step to effective marketing.
2. Where Are Your Dream Customers Congregating?
Your dream customers gather somewhere. It could be online forums, specific social media groups, or certain websites. Find out where they hang-out so you can get to know them on a deeper level. This allows you to become more empathetic, which in turn, creates more trust in you and your offer!
3. What Is The “Bait” You’ll Use To Attract Your Dream Customers?
Your bait is what you offer to grab their attention. It could be a free ebook, a webinar, or a sample product. Make it irresistible (where they feel like they can’t say “no”) and relevant to their desire – and watch as customers come streaming in!
4. What’s The Unique Result (Or Value) You Can Create For Your Dream Customers?
It's not just about what you sell, but the unique value you offer. What problem do you solve that has not been solved before, or not to your customers’ satisfaction? How can YOU make your customers' lives better? This unique value proposition sets you and your offer apart from the competition.
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