.SECRET #14: HOW TO INCREASE YOUR TIPS (AND YOUR PROFIT MARGINS)

Russell talks about marketing lessons from taking his daughter to  IHOP.

Today’s episode is all about how to increase your profits while doing the same amount of work. Here’s some cool insights from today’s show:

  • Why waiting at IHOP is a bad way to make money (and why sushi restaurants are better)
  • Why you should ask your customers to order dessert first
  • Why you should never charge the same price you would pay for your own products or services

So listen to today’s episode and think about it next time you go to a restaurant.