What’s up everybody? This is Russell Brunson and welcome to the Marketing Secrets podcast.
Hey everyone, I hope you’re excited for today. I’ve got this weird thing; I think a lot of entrepreneurs suffer from this. Maybe it’s just me. But today I’m going on vacation for a week. I’m actually looking forward to it, but at the same time it really stresses me out. It’s one of those things that’s funny because everyone always tells me, “Russell, you need to go on vacation. You’re going to burn out if you keep doing the stuff you’re doing at the pace you’re doing it.” All sorts of stuff.
But it’s weird because…..sorry I’m trying to do it with the new camera tripod while I’m driving.
Anyway, it’s weird because when I’m at the office and working and doing my thing I never feel stressed. Everyone’s like, “Are you stressed? Are you overwhelmed?” I’m like, not really. I feel like I’m kind of in my flow, my motion or whatever you want to call it. But then I go on vacation, I get super stressed and anxiety and sitting there and not doing stuff is really hard for me. That’s why reading on vacations, at least I feel like something’s progressing.
It’s interesting, at Pirates Cove mastermind we had Alex Charfen come and help him to kind of figure out how to monetize his entrepreneurial personality type content, which I’m excited for. It’s funny because I told him I first heard him speak 2 or 3 years ago on the entrepreneurial personality type and it was amazing. I felt like I connected with him and I was like, now when I hear something like that I want to give somebody money for something. There’s no way for me to give him money. It’s funny, I asked him if I could buy the entrepreneurial personality type from him and he’s like, “No.” and then he’s like, “Why?” and I’m like, “Because I don’t know exactly what I’d do if I had it, but I could make a crap ton of money with it.” And so he joined the coaching program right afterwards, so I could help him do it.
So it’s kind of fun. We’re helping him go through the process now and he’s going to kill it, it’s exciting. But one thing he talked about that was interesting about entrepreneurs and if you haven’t studied Alex’s stuff, it’s worth it. And it’ll be soon in a format, it’s going to be a podcast, it’s going be a training program, a bunch of stuff. He’s kind of going through the whole Expert Secrets process now to figure out how to take it to something. I’m excited, when it’s done, I’ll be the first customer. And I think that all of you, because you’re all like me, should as well.
But it’s the entrepreneurial personality type, but he’s talking about personality traits of entrepreneurs. And one thing that’s kind of weird, I think I’ve heard him give the presentation three times in his core, main presentation and all three times there’s this one part where he talks about how entrepreneurs don’t identify with happy or sad. I was like, “Whatever, I identify with that.” And then the more he started talking about it, the more I was thinking, when am I happy or sad? People always say I look happy. But I’m just kind of a happy person.
It’s funny, this is probably more personal than you guys want to know, but I went and got my testosterone taken, actually three years ago when we were launching Clickfunnels and it came back at 160. The doctor literally told me, “Your grandma’s got higher testosterone than you right now.” And 6 – 8 months later I did it again and it was like 350. And then I got it done this week and I was 450. But every time I’ve gotten it done, the doctors always told me, “How are you standing here? You should have no energy, no motivation.” And I was like, “No, it’s the opposite. I have so much motivation, so much energy.” He asked me all the symptoms, “Do you feel tired.” And I was like, “Sometimes.” And he’s like, “Do you have memory?” I’m like, “No.” He’s like, “Do you feel depressed.” I’m like, “No.” all these things and at the end of it he’s like, “So why are you here?” I’m like, “My testosterone is really low.” And he’s like, “You have no symptoms of it.” And I’m like, “It’s just because everything’s so exciting right now.”
And I started thinking more about his with Alex’s stuff, that entrepreneurs don’t relate with happy or sad. I started thinking, there’s sadness obviously, when someone dies or things like that. But as a whole, you wake up in the morning and it’s not like I’m happy or sad. So when he was telling me that, I was kind of confused. I wonder how most people view happy and sad, it didn’t really make sense to me, and then the next slide, the next portion he said a word and I got chills. I was like, “Whoa. That’s what I do.” And he said, “Entrepreneurs don’t feel happy or sad, what they feel is either momentum or a lack of momentum. They’re moving towards something or they’re not. They’re moving away from something.”
That’s what we relate to. What we relate happiness to is motion forward. And what we relate sadness to is not progressing, not moving forward. I think it’s just fascinating. Momentum, movement, that’s what drives entrepreneurs. It’s not happy or sad, it’s movement, momentum. I was thinking about that today, I’m going on this vacation. It’s funny because I’m leaving today, I was up late last night. I was up early this morning. I’m trying to get stuff done, and I almost enjoy the process right before vacation, getting so much stuff done because I’m freaking out because I gotta leave at this time. I’m running and running, I’m moving, momentum. And then you go on this vacation and you stop.
Everyone wants to just chill out. They want to sit, they want to just sit at the beach. I don’t know what it is, sitting at the beach it doesn’t do anything for me. It’s just weird. For me, I have to have momentum in this experience, this vacation or else I’m going to drive the rest of my family and friends and everyone that’s with us, nuts. They probably don’t even know, they’re like, “Why is Russell twitching over on the side?” And it’s because I need momentum, I need something.
So that’s when I’ll sneak away and I’ll read. Or I’ll be sitting there, they’re all talking and I’m thinking about something. “Oh my gosh, I could do this.” And I’m creating while I’m sitting there thinking because I’m nervous. It’s just funny, my wife will be like, “You’re on vacation, you’re not allowed to talk about business.” And I’m like, “If I don’t talk about business, everything halts and stops progressing in my life.” And the lack of momentum, the lack of movement, the lack of direction is what will then make me depressed and sad and stuck.
It’s a funny line that we have to deal with, especially all of you entrepreneurs who are out there. Because we just see the world a little differently and I think a lot of people think we’re freaks because of it. There’s nothing bad with it. I don’t think it’s something bad. It’s why businesses are created, why there’s momentum in the world. I think it’s because of entrepreneurs who’s entire soul drive is momentum towards moving. We have to have that.
So while we go on vacation because we love our wives and kids and family members, it’s probably the hardest, most stressful part, which is so weird because it’s like, “Go relax. Take some time, you’re going to burn out.” And it’s a little different. Anyway, I’m excited. I’ve been plotting, I have 3 big vacation this summer, I’ve been plotting all of them, what books to read, which order. What courses I’m going to study, what things I’m going to be moving. It’s just funny how that’s been the most exciting thing for me, planning what I’m going to do when I’m not doing anything. I’m such a nerd.
Anyway, there you go, that’s us entrepreneurs. So if you’re an entrepreneur and you don’t relate to happy or sad, and you do relate to momentum and movement and you stress out about vacations, that’s where I’m at and I relate with you. Nothing else on your family vacations is somewhere you’re stressing out because you do nothing, I get you. So while that’s happening think, ponder, vision, dream. At least for me, that’s what keeps me going and lets me function like a normal human being with everybody else. So that’s all I got you guys. Have an amazing day and have a good vacation if you’re going on one too. Talk to you guys soon, bye.