.SECRET #22: BEWARE THESE TWO THINGS…

On this special Hawaiian edition episode, Russell talks about a surprising mistake he sees salespeople make over and over. Here’s some highlights from today’s episode:

  • Russell’s frustrating experience at a GoPro store
  • Why you should never tell your customer that something is “too expensive”
  • A simple mindset shift that helps you get more comfortable charging high prices

So listen in and make sure your not making this critical mistake in your own business.