Secret #27: DON’T Become A Person Of Success…


Russell shares the #1 success strategy he learned from John Lee Dumas of Entrepreneur on Fire. Here are some highlights:

  • An Albert Einstein quote that will completely change your perspective on success
  • The 3 special ingredients of true success
  • Why the harder we try to achieve success, the more it escapes us

So listen in to this short inspirational message.

Full Episode Transcript Expand Transcript

What’s up everybody, this is Russell Brunson and the Marketing Secrets podcast. I’ve got another really cool thing to share with you from our recent affiliate mastermind.

Alright everybody, this is one that I thought was really powerful. This was also a really cool strategy shared by JLD, John Lee Dumas of EO on Fire and he talked about when he was growing up he wanted to be successful. So he was doing things to make him successful. He was going to school, getting jobs, trying to become successful and somewhere in this journey he said that he heard a quote from Albert Einstein and the quote, I’m probably going to mess this up. Let’s do this, I’m going to cut to the clip so you can hear him actually say it and tell the story, because he’ll say it more articulate than I can. So let’s listen to that clip right now and we’ll come right back.

JLD: So at 32 Years old I kind of had this realization when I read this quote by Albert Einstein, which was, “Try not to become a person of success, but rather a person of value.” And I was like, I’ve been trying to become a person of success my whole life and it hasn’t really worked. So what is this value thing?

So I started really doing some research on what it meant to be a person of value and that’s when I started looking around my world saying what people are adding value into my life? And those people, really in 2012, were podcasters. I was like, these people are adding free value to my life and they’re amazing. Maybe this is something I can look at. So this is something that led me down the path of launching my own podcast so that I could then create free, valuable, and consistent content. That’s my 3 special ingredients for success. Because I deliver free, valuable and consistent content, I was able to grow an audience.

Russell: So I thought that was such a key because I know that for most of us, for me, I want to be successful and if we’re running towards success, a lot of times we don’t realize that that’s not what makes you successful. It’s figuring out how to provide value, how to be a person of value. That is the key. And when you do that you’ll get the success that you want.

There’s so many things in life that we have that problem where there’s a direct path to success, but instead of going and getting it, we go and do things on these huge loops to try to get the success we want. One of the funny ones, when I first started working with Tony Robbins, started learning all his 6 human needs and things like that, it was interesting because prior to that my wife and I had a conversation. I was out there trying to build this business, trying to do all these cool things and trying to impress her so that we would have more love and connection between me and her. And I was going on this huge route trying to get more love and connection.

I remember one day I came home and I was all excited about this stuff and my wife you could tell that she missed me and she was like, “I just wish you’d come home.” And I was like, “What? I’m doing all these things for us.” As sometimes we say. And as I thought more about it I was like, I’m doing these things for myself. I’m trying to feel more significant, more of all these kind of things so that I can impress her so that we can have love and connection. I’m going on this huge route to get love and connection where I could have just come home and gotten the same love and connection.

It’s just interesting sometimes as humans we go on this route. And I think this is one of the things I got out of the affiliate mastermind. It was just like, if you want to be a person of success, don’t pursue success, pursue being a person of value and the person the provides the most value to the audience, to the people, to become successful. If you understand that, the game changes. Hope that helps, hope you guys enjoyed this podcast. Thanks again for listening to Marketing Secrets. Please, if you like this episode or any of the episodes, share it, comment on it, love to hear it. I appreciate you guys listening and I’ll see you guys on the next episode. Bye.

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Over the past 10 years, Russell has built a following of over a million entrepreneurs, sold hundreds of thousands of copies of his books, popularized the concept of sales funnels, and co-founded a software company called ClickFunnels that helps tens of thousands of entrepreneurs quickly get their message out to the marketplace.