What’s up everybody, it’s Russell Brunson, I’m about to go to bed, but I want to talk to you about something. Welcome back to Marketing Secrets.
Alright, so it’s been a crazy week. I’m not going to lie, I’m a little tired. We’re coming up on the big viral video launch, which has been early mornings, late nights doing a lot of things, a lot of stuff working, a lot of stuff not working. We’ve had some let downs, it’s been nuts.
It’s been fun, I don’t know about you but I just love this game, I love the journey, I love everything about it. And it’s been so much fun, but I had a funny story tonight. Actually what this came from initially is Setema, some of you guys heard him speak at Funnel Hacking Live, he’s been in Inner Circle, he was in the Inner Circle last year. And he gave this one presentation it was so cool.
He had four or five points he was going over and I remember one of them that had a big impact on me. I never found my notebook. All I remember is he said, “You need to stop stopping.” And then he started talking about people who go and hit roadblock and then they stop. You need to stop stopping. He said that things happen and then people stop. He’s like, “you gotta stop stopping.” And he kept saying that over and over again.
It was funny tonight, we got back after a long week, we had this big party at one of the neighbors houses tonight. It was probably about 250 kids at this thing, it was nuts. My kids are out there swimming and partying and Collette and I came and took the younger kids home and then I just went back to go grab them. I grabbed them and they’re all cold and tired and hopped up on sugar. You know how it is. Summer parties, I guess end of Summer parties.
Anyway, so I go and get them loaded in the car, drive them home and came into bed and Dallin, my oldest, he’s getting ready for bed and he has this thing where he kind of stalls and stalls and stalls and he kept stopping. And tonight, after the 5th or 6th time I’m like, “Come on bud, let’s go. Let’s go.” And then he was putting his shirt on and he kind of stopped there and he’s just sitting there and I was like, “Dallin, you have to stop stopping.” He’s like, “What Dad?” and I’m like, “Stop stopping.” He’s like, “Wait, what?” I’m like, “Stop stopping.” I kept yelling it and he starts laughing.
Anyway, I was getting Bowen for bed, and he kept doing it too so I’m like, “Bowen, you have to stop stopping.” And he was like, “Wait, what Dad.” And I’m like, “You have to stop stopping.” And he’s like, “Oh that’s really cool.” And I’m like, “I know.” And then I did it to Ellie. Everyone else was passed out. Collette passed out a little earlier too, with Aiden. And Norah was long gone.
Anyway, as I had fun doing that and yelling at the kids and telling them to stop stopping, I just kind of realized how powerful that is. I was like, I gotta grab my camera just because I think that this is why most people don’t succeed. And not just in business, this is like any part of life. Good relationships, people just stop. In business they stop. In development, in sports, how many times do people just stop.
I’m not perfect either, I’m guilty of this as well. But I think one of the reasons I do have success in this avenue of my life, in business and stuff like that is I just stopped stopping. You hit something and you keep going and keep going and keep going and keep going. So for any of you guys who have a habit of stopping, you start working on a project and you stop. You start doing this thing and then you stop, and then you start doing something else and then you stop. You get stopped by whatever. It could be Facebook, phone, friends, food, something, all F’s. A bunch of….I was going to say something inappropriate, anyway, they’re all F’s.
You gotta stop stopping. I think that’s it for most people. You get a little turbulence and you stop. You gotta stop stopping. So this is it. I’m going to say it ten more times so it gets rung into your head so every time you’re moving forward on something, you’re getting direction, you’re getting momentum and start moving in this thing, you hit something and you want to stop, I want you to hear me yelling in your ear, “Stop stopping. Keep going. Stop stopping. Go, go, go, go. Keep going. Yes, it’s a trial. Stop stopping. Yes, it’s a hurdle, stop stopping. Yes, that’s frustrating, stop stopping. Yes, I know there’s pain associated with that task, you don’t want to do it. You gotta stop stopping. Just keep moving forward. Stop stopping.”
So there it is. There’s my rant for you guys tonight. Stop stopping, keep moving forward, that’s the goal. If you do that, you’ll get what you want. If you stop, you won’t. It’s physically impossible if I want that thing over there and I start walking towards it and I stop, I can’t get it. I’m like, but it’s hard, or I’m tired, or I’m hungry, or I’m blah, blah, blah, fill in the blank with your excuse. If you stop you’re never going to get there. It’s impossible if you stop. You gotta stop stopping and just walk and keep going despite all of the fear and stress and pain and all the other stuff that happens with it. Because I know it’s there, I’ve felt it before, you’ve felt it before.
But I think about all the things in my life that have been great, it’s because I stopped stopping. Wrestling was hard, I didn’t eat most days. I would way in Monday, this was in high school, I’d be at 160 and Thursday I’d be at 130. I couldn’t stop, I had to keep going forward, I learned how to stop stopping and literally stopped eating. But yes, I stopped stopping and kept moving forward. I became great at that.
Business was the same thing. I would stop because we’d get hit and didn’t move, and after years of doing it, I figured out how to stop stopping and keep moving through all the pressure and the pain and noise and keep going. There’s other aspects of my life where I haven’t been as good, where I’ve stopped. This is good for me too. There’s two avenues in my life where I’ve stopped. I gotta stop stopping too.
So this may be for you but it’s probably for me. So Russell, stop stopping. You, whoever you are listening right now, it’s time. It’s time to stop stopping. It’s time to move forward, let’s go. I’m going to go and stop stopping if you commit too. Alright? Cool, stop stopping. See you guys soon. Bye everybody.