Secret #33: STOP STOPPING!

SECRET #33: STOP STOPPING!

Russell share’s an important success lesson he learned from Setema Gali at the last Funnel Hacking Live. If you need some motivation you’ll find it here… including:

  • Why and what Russell kept yelling at his kids until they started laughing
  • The “f-words” that will mess you up
  • Russell’s “tough love” rant on what’s keeping you from success

So listen to today’s episode and let this simple but oh-so-important message sink into your head.

Full Episode Transcript Expand Transcript

What’s up everybody, it’s Russell Brunson, I’m about to go to bed, but I want to talk to you about something. Welcome back to Marketing Secrets.

Alright, so it’s been a crazy week. I’m not going to lie, I’m a little tired. We’re coming up on the big viral video launch, which has been early mornings, late nights doing a lot of things, a lot of stuff working, a lot of stuff not working. We’ve had some let downs, it’s been nuts.

It’s been fun, I don’t know about you but I just love this game, I love the journey, I love everything about it. And it’s been so much fun, but I had a funny story tonight. Actually what this came from initially is Setema, some of you guys heard him speak at Funnel Hacking Live, he’s been in Inner Circle, he was in the Inner Circle last year. And he gave this one presentation it was so cool.

He had four or five points he was going over and I remember one of them that had a big impact on me. I never found my notebook. All I remember is he said, “You need to stop stopping.” And then he started talking about people who go and hit roadblock and then they stop. You need to stop stopping. He said that things happen and then people stop. He’s like, “you gotta stop stopping.” And he kept saying that over and over again.

It was funny tonight, we got back after a long week, we had this big party at one of the neighbors houses tonight. It was probably about 250 kids at this thing, it was nuts. My kids are out there swimming and partying and Collette and I came and took the younger kids home and then I just went back to go grab them. I grabbed them and they’re all cold and tired and hopped up on sugar. You know how it is. Summer parties, I guess end of Summer parties.

Anyway, so I go and get them loaded in the car, drive them home and came into bed and Dallin, my oldest, he’s getting ready for bed and he has this thing where he kind of stalls and stalls and stalls and he kept stopping. And tonight, after the 5th or 6th time I’m like, “Come on bud, let’s go. Let’s go.” And then he was putting his shirt on and he kind of stopped there and he’s just sitting there and I was like, “Dallin, you have to stop stopping.” He’s like, “What Dad?” and I’m like, “Stop stopping.” He’s like, “Wait, what?” I’m like, “Stop stopping.” I kept yelling it and he starts laughing.

Anyway, I was getting Bowen for bed, and he kept doing it too so I’m like, “Bowen, you have to stop stopping.” And he was like, “Wait, what Dad.” And I’m like, “You have to stop stopping.” And he’s like, “Oh that’s really cool.” And I’m like, “I know.” And then I did it to Ellie. Everyone else was passed out. Collette passed out a little earlier too, with Aiden. And Norah was long gone.

Anyway, as I had fun doing that and yelling at the kids and telling them to stop stopping, I just kind of realized how powerful that is.  I was like, I gotta grab my camera just because I think that this is why most people don’t succeed. And not just in business, this is like any part of life. Good relationships, people just stop. In business they stop. In development, in sports, how many times do people just stop.

I’m not perfect either, I’m guilty of this as well. But I think one of the reasons I do have success in this avenue of my life, in business and stuff like that is I just stopped stopping. You hit something and you keep going and keep going and keep going and keep going. So for any of you guys who have a habit of stopping, you start working on a project and you stop. You start doing this thing and then you stop, and then you start doing something else and then you stop. You get stopped by whatever. It could be Facebook, phone, friends, food, something, all F’s. A bunch of….I was going to say something inappropriate, anyway, they’re all F’s.

You gotta stop stopping. I think that’s it for most people. You get a little turbulence and you stop. You gotta stop stopping. So this is it. I’m going to say it ten more times so it gets rung into your head so every time you’re moving forward on something, you’re getting direction, you’re getting momentum and start moving in this thing, you hit something and you want to stop, I want you to hear me yelling in your ear, “Stop stopping. Keep going. Stop stopping. Go, go, go, go. Keep going. Yes, it’s a trial. Stop stopping. Yes, it’s a hurdle, stop stopping. Yes, that’s frustrating, stop stopping. Yes, I know there’s pain associated with that task, you don’t want to do it. You gotta stop stopping. Just keep moving forward. Stop stopping.”

So there it is. There’s my rant for you guys tonight. Stop stopping, keep moving forward, that’s the goal. If you do that, you’ll get what you want. If you stop, you won’t. It’s physically impossible if I want that thing over there and I start walking towards it and I stop, I can’t get it. I’m like, but it’s hard, or I’m tired, or I’m hungry, or I’m blah, blah, blah, fill in the blank with your excuse. If you stop you’re never going to get there. It’s impossible if you stop. You gotta stop stopping and just walk and keep going despite all of the fear and stress and pain and all the other stuff that happens with it. Because I know it’s there, I’ve felt it before, you’ve felt it before.

But I think about all the things in my life that have been great, it’s because I stopped stopping. Wrestling was hard, I didn’t eat most days. I would way in Monday, this was in high school, I’d be at 160 and Thursday I’d be at 130. I couldn’t stop, I had to keep going forward, I learned how to stop stopping and literally stopped eating. But yes, I stopped stopping and kept moving forward. I became great at that.

Business was the same thing. I would stop because we’d get hit and didn’t move, and after years of doing it, I figured out how to stop stopping and keep moving through all the pressure and the pain and noise and keep going. There’s other aspects of my life where I haven’t been as good, where I’ve stopped. This is good for me too. There’s two avenues in my life where I’ve stopped. I gotta stop stopping too.

So this may be for you but it’s probably for me. So Russell, stop stopping. You, whoever you are listening right now, it’s time. It’s time to stop stopping. It’s time to move forward, let’s go. I’m going to go and stop stopping if you commit too. Alright? Cool, stop stopping. See you guys soon. Bye everybody.



Secret #48 – What Really Happened Behind The Scenes Of Our Biggest Webinar Ever

Here's a behind the scene's glimpse of the chaos that ensued in the 24 hour webinar.

Secret #47 – The Big Secret, Making AND Keeping Commitments

One of the traits of all the truly successful people in the world.

Secret #46 – And THAT’S The Day You Became An Entrepreneur…

It happened the day you took personal responsibility for a problem that wasn't your own.

Secret #45 – Some Of My Favorite Highlights From This Week’s Inner Circle Meetings

The power of vulnerability, acting with urgency, and a whole lot more...

Secret #44 – Begin With The End In Mind

A really cool lesson I learned from my new coach and how it applies to your funnel.

Secret #43 – Before States And After States And The Power Of Contrast

Listen in on this unique conversation after a late night mastermind outside the Clickfunnels headquarters.

Secret #42 – Listen, Do, Succeed

The fastest way to succeed in anything in life.

Secret #41 – Behind The Scenes Of Our $100,000,000 Traffic Meeting

All the little things you're not doing to get more traffic now.

Gary Vee Q&A From The Viral Video Launch Party – Part 2

Listen in on live Q&A from Gary Vaynerchuk (Part 2 of 2)

Gary Vee Q&A From The Viral Video Launch Party – Part 1

Listen in on live Q&A from Gary Vaynerchuk (Part 1 of 2)

Secret #40: Recap From The Viral Video Launch Party

The secret behind making the important become urgent.

Secret #39: How We Went From $0 To $100,000,000 Using Growth Hacking And Sales Funnels (Without Taking On Any Outside Money)

People ask Russell this all the time. Today he reveals ClickFunnels' secret competitive advantage.

Secret #38: “99 Yards Doth Not A Touchdown Make”

The last yard is often the hardest.

Secret #37: Why Does The Fuel You Eat Actually Matter For An Entrepreneur?

It all started with a box of Lucky Charms...

Secret #36: The REAL Secret To Going From 7 To 8 Figures

What got you here won't get you there...

Secret #35: Calling Out Your People

How to connect with potential customers who don't understand what you do.

Secret #34: Payoff Your House First…

It took Russell over a decade to understand this unconventional investment advice he learned from his dad.

Funnel Hacker Onboarding #4 – How Do You Sell Your Offer?

On this episode Russell goes over the final step of the Clickfunnels onboarding process... how to present your offer online.

Funnel Hacker Onboarding #3 – What’s Your Offer?

On this episode Russell goes over the third step in the new Clickfunnels onboarding process, which is creating an offer.

Funnel Hacker Onboarding #2 – What’s Your Micro Value Ladder?

On this episode Russell talks about the second step of the funnel hacker onboarding process, the value ladder.

Funnel Hacker Onboarding #1 – Why Funnels?

On today's special episode of the Marketing Secrets podcast, Russell shares a video for the new onboarding process in Clickfunnels.

Secret #32: I Get Knocked Down But I Get Up Again…

How Russell recovers from crises

Secret #31: The Four Levels Of Value

Working harder won't make you more money. You need to access different resources.

Secret #30: 68% Of Your Visitors Never Even See Your Funnel…

It's amazing that marketers don't discuss this simple and lucrative funnel fix more often...

Secret #29: The Secrets Of “Validation”

Your supporters might be secretly mad at you if you're neglecting to do this simple thing.

Secret #28: What Are The Rules You Filter Your Opportunities Through?

Do you say "yes" to too many opportunities? If so, this episode is for you.

Secret #27: DON’T Become A Person Of Success…

The harder you try to get it, the more success escapes you.

Secret #26: Creating Your Perfect Listener Or Customer Avatar

In my 15 years of doing business, I've never heard this critical business concept explained so perfectly.

Secret #25: Road Trip Rant: It’s Time To Get Real About HOW To Have Success…

A 96 minute rant to help you get back on track for success.

Secret #24: How To Grow From 10 To 100 Employees

A unique behind-the-scenes look at ClickFunnels business structure.

Secret #23: Two Marketing Tricks From Some Old School Marketers

There's no school like the old school...

Secret #22: Beware These Two Things…

Russell is surprised to see so many salespeople make this silly mistake.

Secret #21: Does Being An Expert Really Help Grow Your Company?

Russell responds to John Reese "talking trash" about Expert Secrets.

Secret #20: You’re One Funnel Away – Part 2

Russell continues to share the good, the bad, and the ugly of his journey to success.

Secret #20: You’re One Funnel Away – Part 1

Russell shares his failures, bankruptcy stories, and ups and downs of his entrepreneurial journey.

Secret #19: Your Own Personal Coaching Session With Russell

If you're just "one funnel away"... how far away is that funnel?

Secret #18: How To Make It Rain

Russell's advice to a financially struggling friend.

Secret #17: Why Are Vacations So Hard For Entrepreneurs?

Do vacations stress you out? If they do, this might be why...

Secret #16: Confusing Activity with Achievement

Do you ever get frustrated with losing customers? Today's episode shows you the counter-intuitive secret to customer retention.

Secret #15: A Marketing Secret We Learned At Krispy Kreme Doughnuts

Who know doughnuts could be so helpful...

Secret #14: How To Increase Your Tips (And Your Profit Margins)

What was going through my mind when tipping at IHOP.

Secret #13: How To Succeed When You Have No Resources

Why having resources will actually hurt you as an entrepreneur and how to become more resourceful.

Secret #12: The #1 Way To Know If You’re Going To Succeed Or Fail Before You Even Start

After working with tens of thousands of entrepreneurs, there is one common thing I've found that will instantly let me know if you'll succeed or fail.

Secret #11: Using Your Unique Abilities And Others To Get Crap Done Fast

How I got more done today then most people will get done in the next three months, and I did it by leveraging this one simple concept.

Secret #10: Conversation Domination And The Dream 100

People who read blogs... read blogs, people who watch videos... watch videos, etc...

Secret #9: Entrepreneurial Scars

Why these things can and should move you forward as opposed to pulling you backwards.

Secret #7: Cool Stuff We Learned During Our “7 Day Launch”

Here is a recap of a 7 day internal launch that made over a million dollars and what we learned along the way.

Secret #6: How To Do SEO The Right Way By Using The Dream 100

The dream 100 isn’t just for JV partners… it’s the key to ALL traffic.

Secret #5: You Gotta Have Faith… Marketing Faith

Someone wants to join Russell's Inner Circle but is afraid to pay without knowing the results.

Secret #4: Planting Seeds Of Doubt

A cool underground way to overcome your competitors.

Secret #3: The What And How

The secret from going from zero to a million dollars is all about identifying what it is you're selling and how you're selling it.

Secret #2: How to Turn 3,000 Email Clicks into 300,000 Visitors

Russell just had an epiphany about email marketing... On today's episode Russell reveals his new email strategy to multiply his traffic.

Secret #1: How To Outspend EVERYONE Profitably

Is it possible to start a business without raising money? Russell explains how you can outspend all your competitors without needing to take a single dollar from venture capitalists.


The beginning of my journey from

$0 - $100,000,000

in revenue WITHOUT any venture captial

Who is Russell Brunson?

Over the past 10 years, Russell has built a following of over a million entrepreneurs, sold hundreds of thousands of copies of his books, popularized the concept of sales funnels, and co-founded a software company called ClickFunnels that helps tens of thousands of entrepreneurs quickly get their message out to the marketplace.