SECRET #35: CALLING OUT YOUR PEOPLE

Today, Russell talks about his strategy to connect with a broader audience who may not know what a “sales funnel” is.

  • How to tweak your message so it has mass appeal
  • How the best video copywriters in the world never studied copywriting (and who they studied instead)
  • A free, little-used resource to learn how to write great copy that’s working today

So listen here to find out how Russell is connecting with a larger audience and how you can imitate his strategy.