Secret #37: Why Does The Fuel You Eat Actually Matter For An Entrepreneur?


Today, Russell shares his sluggish thoughts as he tries to detox from a box of Lucky Charms:

  • How a box of Lucky Charms sent Russell on a downward spiral
  • Why you have to think like an athlete to outpace your business competition
  • Russell’s 3 recommended diet resources

So listen here to find out why putting the fuel you put in your body affects your success as an entrepreneur.

Full Episode Transcript Expand Transcript

What’s up everybody? It’s a late night Marketing Secrets podcast out in the pool house before I head into bed. But I got something for you.

Alright everybody, it’s been a fun day, a long day. I am beat up and tired and ready to go pass out. But I’m out here trying to get a bottle of water because I am parched. We’re about probably 3 or 4 weeks away from our kitchen being done with the remodel so we can move back into our house, which is going to be oh so nice. I cannot wait.

So typically, it’s interesting, this is kind of off topic sort of. Still on topic though. So typically when I’m doing everything throughout the day, I do really, really, really, really good. I do intermittent fasting, so I don’t eat breakfast in the morning. I take about a billion vitamins and supplements in the morning and I feel like I’m glowing. I feel tons of energy and I feel really, really good. When I do eat during the day, Melanie, my assistant makes me this huge salad. It’s a, I don’t know, 1600 calorie salad with spinach and kale and salmon and peppers and oil and avocados and it’s the most amazing thing ever. I eat that all day long and then I’m full and not hungry the rest of the day.

Then at night I’ll eat just whatever my wife makes, I’ll eat just the meat and vegetables out of it, and that’s it. And I feel really, really good and I get through the day. It’s just like I can get so much stuff done. I was joking recently, on an earlier podcast about funnel years. How each day is a funnel year, anyway, how much stuff we can get done in a day.

Today was Saturday and my wife had a church thing that she was going to be at all day, so I was playing dad. So this morning I woke up and started good, and then my wife had bought Lucky Charms. Lucky Charms, I don’t know about you but that is by far the best cereal in the history of mankind. In fact, when I was a kid, we used to get Lucky charms, then we found out we could Marshmallow Matey’s which came in the bigger bags. Every year for Christmas we’d get one sugar cereal from Santa Claus. So we’d always want Marshmallow Mateys. So all the kids in my family would get our own bag of Marshmallow Mateys, and then get a salad bowl and fill the whole thing up with Marshmallow Mateys and spend like five hours eating all the oats out of it, and then at the end drinking all the milk with the marshmallows. It was insanely good. In fact, last year for Christmas I trained my kids on how to do that, because the tradition has now been officially passed on.

Anyway, for some insane reason, my wife didn’t just buy Marshmallow Mateys, she bought freaking Lucky Charms, which are the best thing ever. She bought two boxes of them. So today I’m eating my supplements and I look over and see a box of Lucky Charms, I’m like, I don’t got enough willpower to stop myself from Lucky Charms. I just don’t. That and cookie dough, I can’t say no. I won’t even attempt it, I won’t even try. So I’m like, done, boom. One bowl of Lucky Charms, two bowls of Lucky Charms. And then for me it’s a slippery slope. I’m like, I’m already on a carb binge today I might as well just go all out.

So then for lunch I was like, “Hey kids, let’s go out to eat.” So we went to a hamburger place and we had hamburgers and French fries and I ate everyone else’s French fries, they were really good. Then I came home and I was like, I could barely keep my eyes open and my whole body is shutting down. I’m like, I can’t keep my eyes open and my wife gets home and she’s tired because she’s been at this emotional thing all day, crying her eyes out and everything. And then the kids are like, “We’re hungry.” And I’m like, “Ugh.” And they’re like, “We want pizza.” And I’m like, “Sweet, get my phone.” And ordered Dominos pizza and chicken wings and that was amazingly good.

And then tonight there was a wedding reception so we went over and they had cheesecake, so today was a carb day. I pounded the carbs. But it’s funny because I am now walking back in and go to bed and I just want to, it’s kind of mostly for me, and hopefully for you guys as well. I feel like crap, my voice hurts, my throat hurts, my brain hurts, I have brain fog. I can’t focus, I can’t concentrate. I feel like ugh. My body hurts, my legs hurt, it’s just like ugh feeling.

And I know there’s a lot of entrepreneurs who are, that’s the fuel you’re putting in your bodies most days. If I put that fuel in my body, I don’t know how I could get anything done. I got nothing done today, other than playing with the kids. I feel like crap, like garbage.

Anyway, I just wanted to put it out there. First off, for me to remember what I feel like now. A lot of time we associate the pleasure on our taste buds, with the food we eat. We eat Lucky Charms and we’re like, this tastes so good. But I want to consciously remember this, that I feel right now, because I want to associate this with carbs so I quit eating them. Because they just thrash you and destroy you and make you feel like garbage.

So for those of you guys that I’m competing against, please keep eating crap. I love it. It makes it so I can get more done in a week than you can get done in a day. But for the rest of you guys who I’m coaching and consulting and I want you to succeed, look at your diet. Seriously shift how you are eating. If you’re trying to figure out how to eat for energy, a couple of things I would recommend. Number one, Google intermittent fasting. That’ll change your entire day around, even if you’re not trying to lose weight. Just shifting so you don’t eat in the morning, fats in the afternoon, and carbs at night. It will keep your energy high throughout the day, so you can compete and do well.

And then the Bulletproof diet is really, really good. Most of you guys know I’m Mormon, so I don’t drink coffee, but there’s different ways to make that. But anyway, Dave Asprey, his whole mission and stuff is really, really good. I love his stuff, minus the coffee. But you can do Bulletproof other things in the morning if you want, or you can do coffee if that’s what you like to do as well. But that whole concept of high fats, I strongly, strongly believe in that. It’s been a huge thing that’s helped me succeed as an entrepreneur.

The last one is Anthony DiClementi’s Biohacker’s Guide, which is another amazing book. It gives a ton of ways to eat for energy and other things for energy as well. So anyway, it’s just some help you guys. If you’re struggling, and it’s hard to get through the days and it’s hard to focus and have concentration and you just want to go out and thrash everyone, think about the fuel you’re putting in your body. Because this right now, how I feel right now is a testament of what Lucky Charms, the devil….I think I also had Lucky Charms for dinner. I may have had some for lunch too. Box number two is almost gone. Look at this thing. Lucky Charms, are you kidding me.

That’s why I don’t like my wife to go shopping sometimes. She buys all the good stuff that I can’t say no to. Anyway, so just think about that. The fuel you put in your body is effecting how you’re competing. This business is a game, it’s competition and I know that the athletes out there understand that, but a lot of people who maybe have not been in athletics, don’t understand that. You’re in competition, you’re competing with people like me who are obsessed with this kind of stuff. And what you put in your body does matter.

So look at that, figure it out. Even if you don’t want to lose weight. I doesn’t matter about losing weight, it’s about keeping your brain sharp for 8, 10, 12 hours a day so you can get a lot of crap done and accomplish what you want to do, so you can serve the people you need to serve. So there you go guys, I hope that helps.

I’m going to bed tonight, I’m going to crash and tomorrow I’ll be back on cue, because I got a big week coming up. If I survive this week, it’s going to be 90% diet, 10% motivation, 30% inspiration, and a whole bunch of happy thoughts in the middle. That’s not 100%, that’s way over. Anyway, it’s going to be fun. Alright guys, I’m out. See you tomorrow. Bye.

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Who is Russell Brunson?

Over the past 10 years, Russell has built a following of over a million entrepreneurs, sold hundreds of thousands of copies of his books, popularized the concept of sales funnels, and co-founded a software company called ClickFunnels that helps tens of thousands of entrepreneurs quickly get their message out to the marketplace.