SECRET #56: IT’S NOT THE THING… IT’S THE MARKETING OF THE THING THAT COUNTS

A conversation I had today explains the reason why most businesses end up suffocating and dying.

On today’s episode Russell talks about something awesome he witnessed with his kids school. He goes on to talk about discussing marketing with another parent at school and why he considers it the lifeblood of a business. Here are some of the insightful things in this episode:

  • Why marketing is the lifeblood of a company.
  • How cutting back on marketing in a business is like putting pressure on the carotid artery in wrestling.
  • And how to get a successful business by tripling down on your marketing.

So listen here to find out why you need to become obsessed with the marketing of your product, rather than the product itself.