Secret #57 – The #1 Way To Get Thousands Of People To Join Your Membership Site In Less Than 15 Minutes

SECRET #57: THE #1 WAY TO GET THOUSANDS OF PEOPLE TO JOIN YOUR MEMBERSHIP SITE IN LESS THAN 15 MINUTES

This is the marketing secret I’m dusting off from the archives of one of the greatest campaigns we ever ran.

On this episode Russell talks about going old school with a technique he used to use that worked every single time. He gives all the information you need to be able to do it for your business. Here are some cool things on this episode:

  • How Russell used to use this technique back in the day.
  • How you can use it to build curiosity, which translates into people signing up for a membership site.
  • And why Russell himself hasn’t used this technique in a while, but why he’s going to use it again very soon with Clickfunnels.

So listen below to find out what awesome technique Russell used in the past with massive success, that he plans on using again.

Full Episode Transcript Expand Transcript

What’s up everybody? This is Russell Brunson, welcome to the Marketing Secrets podcast. I got something exciting I want to share with you right now.

Alright everybody, there’s something I talked a lot about in my inner circle recently, it seems like a lot of people are launching membership programs, membership sites. Have you guys ever had something where you did something really successful for a long time and for some reason you stopped doing it and then you don’t know why you did?

So that’s one of these ideas that came out, so I shared it with a bunch of them and they’re all going crazy and a bunch of them are all trying it out right . I was like, man, this should be a marketing secret that I share with everyone else. So I’m bringing it to the podcast.

So this is what it is. This is a way, if you’ve got a membership site, to stimulate growth really, really rapidly. It can help you get a hundred signups in like a day, or 200 hundred or 1,000 depending on how big your thing is. How to get a whole bunch really, really quick. I haven’t yet done this with Clickfunnels, but I’m going to. Maybe I’ll do it on January 1st….anyway, I don’t know.

But I used to do this back in the day on our membership sites and I saw initially, the person I modeled and did this first was a guy name Alex Mendosian and they did it to fill up a whole bunch of people in their software program, which was kind of cool. So I watched them do it, and then I did it four or five times afterwards and it worked amazingly well every single time and then for some reason I stopped doing it. Because that’s what we do, when things work we just stop doing them sometimes. The ADD-ness of an entrepreneurs mind.

Anyway, so this is a really important, really cool one. So this is the strategy. I will walk you through all the pieces, and hopefully it gives you guys a tool you can use anytime you want to sell some stuff really, really quick. So what we do, is we would promote it, I did it back in the day of the teleseminars. I think it would still work with teleseminars, in fact, it’s almost….anyway, who knows. It will definitely work with webinars as well, or Facebook Live, or a lot of different ways you could do it. But the big key is you’re promoting an event. The event is to talk about something cool. A new discovery you’ve figured out which is brand new to whatever you do.

There’s different ways to position it. If you read the Dotcom Secrets book there’s 5 different curiosity hooks we have in there. But my favorite one for this is, “Oh my gosh, I figured out this thing, I want to show it to you guys live. So you have to be on this thing because I’m going to teach you, show you, walk you behind the scenes of this new thing that just came out.” A new discovery is the hook that I love for this the most.

For example, last time we did this, this was back when we had, when we were focusing more on business opportunity seekers as opposed to entrepreneurs, and we had figured out a way to generate leads, it was really cool what we were doing. We were going to CPA networks and there were these offers that were getting a thousand sales a day and the people who had these offers, would actually sell you the leads. It’s not a strategy that I believe in or I would recommend or I don’t think anyone should ever do, but it was a really cool thing.

So we were tapping into these CPA networks so that offers, basically when someone would opt in for an offer and then they would buy that person’s product and we would get the lead put into our auto responder, kind of like code reds, but a little different. We were getting a couple thousand leads a day coming in and it was really, really cool. I probably shouldn’t have told you that because now some of you guys will be like, “Teach us that.” But don’t. It’s a horrible idea. It will get your auto responder shut down; people won’t know who you are. It’s not spamming, but it’s as close as you can get without having legal issues. So don’t do it, it’s bad.

But back then, it was the new opportunity, the new thing. I was like, oh my gosh this is amazing. So what I did, I did this teleseminar. I was like, “Hey I want you guys to jump on and I’m going to show you this new way that we found out to get an extra three thousand leads a day. And it’s happening every single day, it’s crazy.” People are like, “What?!” They’re going crazy, they want the thing. So they get on, and this is a mini, it’s not a perfect webinar, so don’t think of it as the perfect webinar. This is me talking about a new discovery I just had and I’m going to teach them what it is. I said that with emphasis on purpose. I’m teaching what it is. What is the thing.

So it’s the what, not to be confused with the how. There’s a what and there’s a how. So this is the what. This is what this new thing is. So for 45 minutes I told the story about how I figured this thing out and where I met this person and how it worked and I showed them exactly what it was and here are the offers that the CPA offers in there. And here’s how you plug in your auto responder and this is what it was. And from there we’re getting three thousand leads a day, coming in consistently.

So I showed the what and people were going nuts. Oh my gosh, I want to do this. But the problem is they know the what, but they don’t understand the how. How you actually do it, how you find the offers, the people, how do you negotiate, how much is it going to cost? All those kind of things. So they know the what, but not the how.

So you show them the what in a 45 minute thing and this is basically you telling the story about how you figured out the what. If you tell them the story about how you figured out the what and the result you’re getting from the what, and they’re like, “What the dump?” that’s a Brunsonism I think. “What the dump?”

And then at that point you step back and say, it’s a clock, so you start at the top of the hour, spend 45 minutes. And at that point where they’re like, “What the dump? I need this.” You say, “Wait, I actually am not going to show you, I don’t have to show you this right now. But for all of my members over here inside of Clickfunnels, inside of my membership site, inside of whatever my thing is, I’m going to be doing a 90 minute break down and I’m going to show you exactly how to do this. HOW to do this.”

“So if you’re a member, congratulations! Log into the members area, the call in number or the login number for the webinar is right there on the dashboard. It’s there, go login, jump on the training. This is a live training, I’m doing live. I’m not recording it, I’m not going to share it ever again. It’s happening one time and one time only. If you want it, now is the time. So go login to the members area, and go login.”

“If you’re not a member yet, you’ve got exactly 15 minutes before this training starts. In 15 minutes the clock hits the top of the hour, I pull it off the page, and if you wait to sign up til 5 minutes later, you missed your shot. It is gone forever. The only way to ever understand the how on how to do this, is to be on that live training. In fact, we got 3 other experts, the people you need to meet, the person who’s going to help you get this thing started, whatever it is, is going to be there on the call. But this is a onetime only, not being recorded, and it starts in exactly 14 minutes. So you better hurry now. Go sign up right now for the trial at whatever.com.”

You push them into the membership site fast. People freak out. They’ve got this 15 minute window to go signup, get their account, get logged in, get the downloading, so they can get in on this special live training to show them the how. So that’s the marketing secret. That’s the trick you guys, it’s like the coolest thing ever.

So again, to kind of recap, you’ve got to have a really cool new discovery. You have a new discovery and you want to show them what it is. You get people to come onto either Facebook Live, the teleseminar, or the webinar, it doesn’t matter the vehicle you’re doing it through, just get it on a live event that’s happening so you build some curiosity, anticipation, getting excited. You get on there and say, “This is the what. I’m going to show it to you.” And you tell the story about how you figured out the what, you show them the big result that you got from this what.

And you say, “look, in 15 minutes for all of our paid members, we’re starting the how training. So go login and jump on the how training, we’re going to show you what to do. If you are a member, congratulations, it’s in the members area. If you’re not a member yet, you have 15 minutes before this puppy goes live, so now’s the time to start running. And go.” And you’ll watch your phone with all your stripe notifications, “Ding, ding, ding, ding, ding.”

I’ve seen times when we’ve signed up 4 or 500 people in 15 minutes for membership sites, which is insane. So it works. Let’s say your list is smaller, you only sign up 100 people. It’s fine, the conversion rates on these, especially if you have a free trial for the membership site, the conversion rates on these things are like 50% of the people who are on your webinar will sign up, it’s crazy.

Again, I have not done one for a long time, but I’m going to probably do one for Clickfunnels here maybe in January. That’ll be fun. I’m going to do it, you’ll see me execute on it. But most of you guys should have enough intel to be able to do it faster.

So there you go, the what and the how is pretty awesome. I hope you guys love it, I hope you guys use it. Let me know if you do, and if you got any value from this, please share this episode and all episodes with your friends, your family members, other marketers, people you know could benefit from this. Again, this is the Marketing Secrets podcast, thanks so much for everything, and we’ll talk to you guys soon. Bye.



Secret #60 – What We Learned From Our First $100,000,000 In Sales…

Be a fly on the wall during the ClickFunnels partner meeting and hear the #1 thing each of us learned on our journey so far.

Secret #59 – Being An Introvert Inside Of An Extrovert’s Calling

Interesting thoughts after my whirlwind week.

Secret #58 – End Of The Year Planning Meetings And Simplifying Your Value Ladder

The two most important things your can do between now and the end of the year to double your business for next year.

Secret #56 – It’s Not The Thing… It’s The Marketing Of The Thing That Counts

A conversation I had today explains the reason why most businesses end up suffocating and dying.

Secret #55 – Why I Don’t Do Payment Plans

If you structure your value ladder right, you'll never have to do a payment plan.

Secret #54 – The Bigger You Get, The Bigger Your Problems Get

A quick play-by-play of the last 24 hours of my crazy life.

Secret #53 – Beware Of All Platforms… Except This One

A podcast from Russell and Todd in a private plane.

Secret #52 – Aligning Your Will With The Marketplace

Interesting thoughts I had on my drive home from Salt Lake City.

RANT: If You Want Me To Wipe Your Butt, Go To Daycare

Russell's rant about what's keeping people from success.

Secret #51 – Focusing On Your UA, $100K-A-Day Role

How we're creating systems so that everyone can focus on their unique abilities.

Secret #50 – The Secret Closing Technique I Learned From One Of The Top Copywriters In Singapore

I use this in every webinar, every Facebook live, every sales letter, and pretty much every time I sell anything, and I'm going to give it to you for free!

Secret #49 – Adding In Your Second Entrepreneurial Super Power

The second super power that you need to add that's, unfortunately, invisible to the entrepreneurial eye.

Secret #48 – What Really Happened Behind The Scenes Of Our Biggest Webinar Ever

Here's a behind the scene's glimpse of the chaos that ensued in the 24 hour webinar.

Secret #47 – The Big Secret, Making AND Keeping Commitments

One of the traits of all the truly successful people in the world.

Secret #46 – And THAT’S The Day You Became An Entrepreneur…

It happened the day you took personal responsibility for a problem that wasn't your own.

Secret #45 – Some Of My Favorite Highlights From This Week’s Inner Circle Meetings

The power of vulnerability, acting with urgency, and a whole lot more...

Secret #44 – Begin With The End In Mind

A really cool lesson I learned from my new coach and how it applies to your funnel.

Secret #43 – Before States And After States And The Power Of Contrast

Listen in on this unique conversation after a late night mastermind outside the Clickfunnels headquarters.

Secret #42 – Listen, Do, Succeed

The fastest way to succeed in anything in life.

Secret #41 – Behind The Scenes Of Our $100,000,000 Traffic Meeting

All the little things you're not doing to get more traffic now.

Gary Vee Q&A From The Viral Video Launch Party – Part 2

Listen in on live Q&A from Gary Vaynerchuk (Part 2 of 2)

Gary Vee Q&A From The Viral Video Launch Party – Part 1

Listen in on live Q&A from Gary Vaynerchuk (Part 1 of 2)

Secret #40: Recap From The Viral Video Launch Party

The secret behind making the important become urgent.

Secret #39: How We Went From $0 To $100,000,000 Using Growth Hacking And Sales Funnels (Without Taking On Any Outside Money)

People ask Russell this all the time. Today he reveals ClickFunnels' secret competitive advantage.

Secret #38: “99 Yards Doth Not A Touchdown Make”

The last yard is often the hardest.

Secret #37: Why Does The Fuel You Eat Actually Matter For An Entrepreneur?

It all started with a box of Lucky Charms...

Secret #36: The REAL Secret To Going From 7 To 8 Figures

What got you here won't get you there...

Secret #35: Calling Out Your People

How to connect with potential customers who don't understand what you do.

Secret #34: Payoff Your House First…

It took Russell over a decade to understand this unconventional investment advice he learned from his dad.

Secret #33: STOP STOPPING!

If you're going to reach success, you need to get this simple message stamped on your brain...

Funnel Hacker Onboarding #4 – How Do You Sell Your Offer?

On this episode Russell goes over the final step of the Clickfunnels onboarding process... how to present your offer online.

Funnel Hacker Onboarding #3 – What’s Your Offer?

On this episode Russell goes over the third step in the new Clickfunnels onboarding process, which is creating an offer.

Funnel Hacker Onboarding #2 – What’s Your Micro Value Ladder?

On this episode Russell talks about the second step of the funnel hacker onboarding process, the value ladder.

Funnel Hacker Onboarding #1 – Why Funnels?

On today's special episode of the Marketing Secrets podcast, Russell shares a video for the new onboarding process in Clickfunnels.

Secret #32: I Get Knocked Down But I Get Up Again…

How Russell recovers from crises

Secret #31: The Four Levels Of Value

Working harder won't make you more money. You need to access different resources.

Secret #30: 68% Of Your Visitors Never Even See Your Funnel…

It's amazing that marketers don't discuss this simple and lucrative funnel fix more often...

Secret #29: The Secrets Of “Validation”

Your supporters might be secretly mad at you if you're neglecting to do this simple thing.

Secret #28: What Are The Rules You Filter Your Opportunities Through?

Do you say "yes" to too many opportunities? If so, this episode is for you.

Secret #27: DON’T Become A Person Of Success…

The harder you try to get it, the more success escapes you.

Secret #26: Creating Your Perfect Listener Or Customer Avatar

In my 15 years of doing business, I've never heard this critical business concept explained so perfectly.

Secret #25: Road Trip Rant: It’s Time To Get Real About HOW To Have Success…

A 96 minute rant to help you get back on track for success.

Secret #24: How To Grow From 10 To 100 Employees

A unique behind-the-scenes look at ClickFunnels business structure.

Secret #23: Two Marketing Tricks From Some Old School Marketers

There's no school like the old school...

Secret #22: Beware These Two Things…

Russell is surprised to see so many salespeople make this silly mistake.

Secret #21: Does Being An Expert Really Help Grow Your Company?

Russell responds to John Reese "talking trash" about Expert Secrets.

Secret #20: You’re One Funnel Away – Part 2

Russell continues to share the good, the bad, and the ugly of his journey to success.

Secret #20: You’re One Funnel Away – Part 1

Russell shares his failures, bankruptcy stories, and ups and downs of his entrepreneurial journey.

Secret #19: Your Own Personal Coaching Session With Russell

If you're just "one funnel away"... how far away is that funnel?

Secret #18: How To Make It Rain

Russell's advice to a financially struggling friend.

Secret #17: Why Are Vacations So Hard For Entrepreneurs?

Do vacations stress you out? If they do, this might be why...

Secret #16: Confusing Activity with Achievement

Do you ever get frustrated with losing customers? Today's episode shows you the counter-intuitive secret to customer retention.

Secret #15: A Marketing Secret We Learned At Krispy Kreme Doughnuts

Who know doughnuts could be so helpful...

Secret #14: How To Increase Your Tips (And Your Profit Margins)

What was going through my mind when tipping at IHOP.

Secret #13: How To Succeed When You Have No Resources

Why having resources will actually hurt you as an entrepreneur and how to become more resourceful.

Secret #12: The #1 Way To Know If You’re Going To Succeed Or Fail Before You Even Start

After working with tens of thousands of entrepreneurs, there is one common thing I've found that will instantly let me know if you'll succeed or fail.

Secret #11: Using Your Unique Abilities And Others To Get Crap Done Fast

How I got more done today then most people will get done in the next three months, and I did it by leveraging this one simple concept.

Secret #10: Conversation Domination And The Dream 100

People who read blogs... read blogs, people who watch videos... watch videos, etc...

Secret #9: Entrepreneurial Scars

Why these things can and should move you forward as opposed to pulling you backwards.

Secret #7: Cool Stuff We Learned During Our “7 Day Launch”

Here is a recap of a 7 day internal launch that made over a million dollars and what we learned along the way.

Secret #6: How To Do SEO The Right Way By Using The Dream 100

The dream 100 isn’t just for JV partners… it’s the key to ALL traffic.

Secret #5: You Gotta Have Faith… Marketing Faith

Someone wants to join Russell's Inner Circle but is afraid to pay without knowing the results.

Secret #4: Planting Seeds Of Doubt

A cool underground way to overcome your competitors.

Secret #3: The What And How

The secret from going from zero to a million dollars is all about identifying what it is you're selling and how you're selling it.

Secret #2: How to Turn 3,000 Email Clicks into 300,000 Visitors

Russell just had an epiphany about email marketing... On today's episode Russell reveals his new email strategy to multiply his traffic.

Secret #1: How To Outspend EVERYONE Profitably

Is it possible to start a business without raising money? Russell explains how you can outspend all your competitors without needing to take a single dollar from venture capitalists.


The beginning of my journey from

$0 - $100,000,000

in revenue WITHOUT any venture captial

Who is Russell Brunson?

Over the past 10 years, Russell has built a following of over a million entrepreneurs, sold hundreds of thousands of copies of his books, popularized the concept of sales funnels, and co-founded a software company called ClickFunnels that helps tens of thousands of entrepreneurs quickly get their message out to the marketplace.