What’s up everybody? This is Russell Brunson, welcome back to the Marketing Secrets podcast. It is late at night, I’m out by the pool writing my book, and I just saw a post on Facebook and I made a response, and because of that I wanted to make a podcast talking about this concept for you because it could be the reason why some of you guys are failing in this journey. So I want to kind of nip it in the bud, as quick as I can. I’m going to call this title the Skeptical Frame, and how it’s going to keep you from success.
Alright everybody, like I said in the intro, I am outside writing the Traffic Secrets book, cranking away on this as fast as possible. And every once in a while when I get stuck or tired or whatever, I love to jump on Facebook or whatever and just read the comments and it’s fun because right now we’re in the middle of the One Funnel Away Challenge, and I see everyone’s testimonials and feedback and just thousands of things coming in that are positive. I see people from the last challenges completed and having success. I see members coming in, I see people in our two comma club coaching programs, tons of success flowing through.
So that’s what normally my feed is filled full of, so it’s fun it go through and it just makes me happy to see the success stories that are coming from this movement and it makes me really, really happy. And then as I’m scrolling through there’s one post, I’m not going to read the post, but the person who posted it, I think it’s like day 2 or day 3 of the challenge right now, and she’s skeptical about the business model, skeptical about the funnels, skeptical about this and that. And just talked about the whole thing.
And then she’s mad at the affiliate program because it’s…anyway, it’s just so funny. I heard her use the word skeptical like a dozen times, and a bunch of other stuff. I usually don’t post on those kind of things, I just let the community kind of have fun with it. But this one bugged me, and it bugged me because I know there are people that are struggling because of this. So I’m going to read part of my post. I’m not going to read the whole thing, because it’s not applicable to you guys, but the last thing I said, I said, “Number three, I would comment on a ton of other things, but it all comes down to you being skeptical. I have yet to meet a person who was skeptical about any topic ever, go on and be successful with that thing. Those who are skeptical about a diet, never have success with the diet. It becomes a self fulfilling prophecy. The skeptical frame that you are taking this challenge from will guarantee that you won’t have success with it. I suggest you changing your frame, or let my team know and we’ll give you your money back, because you’re just wasting your time.” Oh, and then the last thing I wrote, I said, “Those that walk in faith and belief in the system are the ones that somehow always find success.”
So I want to share that because there’s this weird thing, and it’s funny, I have so many people I know in this world that are skeptical about whatever. It’s not just, it’s my things that I share, but skeptical about anything. About weight loss, or about finances, or about making money, or about running faster, getting stronger, insert anything. And people who are skeptical, have you ever noticed that they’re never successful with it? It never serves you to be skeptical. I don’t even know how to say it. I’m probably the least skeptical person in the world. I just take people at like, I believe they’re probably right, I believe they probably know what they’re talking about. And sometimes it’s gotten me burned. Maybe two or three times in life I’ve gotten burned by it, but the majority of the time, because I’m not skeptical, I don’t go into a situation like, ‘I don’t think this is going to work. I believe it.” And then it becomes a self fulfilling prophecy.
I come in saying, “What if.’ Let me just change that frame from “I don’t think this is going to work.” To “What if that worked, what if that was true? What does that mean? What does that open up? What are the possibilities if that thing is true?” And I shift my mindset. In fact, I remember going to my very first Tony Robbins event, this is probably 12 years ago now. I remember I walked in and everyone’s jumping around like crazy, doing their Tony Robbins thing. And I remember being like, I’m not doing that. I don’t jump. I don’t dance. I’m not playing this game with everybody. I remember sitting there for a long time, and I was just like I’m not going to, I kind of fought it, I was skeptical.
So I was looking at this whole thing through the frame of skepticism. And as I was sitting there, I was like I’m not getting much value out of this. I look around and I see everyone else having these breakthroughs and crying and these emotional things. And I don’t get this. Why are these people, they’re all dumb. They’re morons. I’m thinking that they’re dumb. And I didn’t realize, I’m the one that’s being dumb. I’m the one coming into this situation being super skeptical. So I remember sitting there. I was 5 or 6 hours in and I thought, you know what? I’m just going to change my mind just for a moment. What if instead of me saying, “Nope. Nope. Nope. Nope.” What if I just changed and said, “Wait, what if? What if that’s true? What if what he’s saying is actually true, then what? What does that look like?”
And I shifted from the no to the what if and it literally changed my life. I was able to be open in the moment, I was able to learn and grow, and I didn’t take everything at face value, there were some things where I was like, I don’t, this one doesn’t drive my belief system, this one doesn’t fit. But I didn’t shut down every good thing coming at me because of my skepticism. I kept it open and because of that I got so much value, so many gifts that came from that. Because I got rid of my frame of skepticism.
So what I’m encouraging you guys, whatever aspect this is in your life, I don’t care if it’s business or marketing or sales, or whatever, you have the ability to experience whatever it is you’re learning or trying to learn through a frame. So you get a frame of belief, saying I’m going to believe in this person, I’m buying their product, I’m putting trust into them. I’m going to believe that what they’re saying is true, and I’m going to go into this with a frame of belief, and then, or I’m going to go into this with a frame of skepticism. And when you do that, one way or the other, it’ll change your response. I guarantee you if you go into it with a frame of skepticism you will not be successful. I will give you a million percent guarantee. I don’t care what the topic is, if you go in skeptical, you will not have success.
So why be skeptical? Skepticism I think is one of the worst qualities anybody could ever have. I would rather get burned once or twice in my life, and open up this world of possibilities that be skeptical about everything, and because of that I never get to experience the amazing thing that I’m trying, that I’m testing, that I’m trying to figure out if it’s going to work.
So I was just sharing that with you guys because I know that it’s a real thing, a lot of people were raised very skeptical, you have parents that are skeptical, you have family members who are skeptical. I want you to look at them for a little bit and be like, ‘were they successful, are they successful in the thing I want to be successful in?’ maybe it’s their frame of skepticism that they have in front of the situation that’s keeping them from success. And they passed it on to me. So either I can be skeptical too and get the same result they got, or what if I destroy this frame, I smash my skepticism, I go in with belief and faith and then see what happens.
And I guarantee, you can pick any diet off the shelf, this is a reality, In fact, I saw a study one time of “which diet is the best diet” and guess what, when all was said and done over a six month period of time, all diets worked pretty much the same. The only thing that really mattered is if the person stuck to the diet or not. It doesn’t matter if you’re keto, or you’re paleo, whatever it is, you pick and as long as you stick with it, and you have belief in it, you’re going to be successful with it. Isn’t that crazy?
So it’s the same thing with all things in life. The frame you enter the situation in will effect if you’re successful or not. If you go in with the frame of belief and trying and openness and willingness, you have a shot of being successful. If you go in with skepticism you have zero chance of success. Zero, not even a half of a percent. You are zero percent chance of success. So why would you even, all you’re doing, the definition of the word dam is stop something, you’re damming yourself from the success you want. You’re putting up this huge dam to block you from success. That’s all that skepticism is, and it’s what you’re creating when you do that.
So I’m just wanting to share this with you because I want to encourage you guys to break down those frames in whatever aspects of your life that you’re trying to change and you’re growing, because it will stop you from becoming who you need to become. Skepticism does not serve you in any situation. I can say, up front you can be skeptical about like, don’t jump into every single, I’ve seen a lot of friends get burned, so don’t jump into every single thing. But when you look at something and you see the fruits of it, and you see, oh my gosh, this thing looks like it works and I see tons of people having success. And you look at the fruits of something, and when you decide, I’m going to commit, I’m going to go this way. That’s when your skepticism goes off, right.
It’s kind of like, somebody told me when I first got married, they said, “When you’re dating you need to notice every single thing. But after you get married, you get to become blind to everything.” Or something, I can’t remember. There’s a more eloquent way to say that, but when you’re dating you should be looking at every single flaw in your potential partners because you’re trying to figure out the right person. But after you find that person, boom, blinders to everything that needs to be perfect. And if you do that you’ll have a successful marriage. Because if you have this frame of looking at every single problem with you partner, you’re going to struggle in marriage.
So it’s the same thing, when you’re looking at the opportunity of like, “I want to lose weight.” Look at all the different options, look at, be skeptical. At that point be like, this is the direction I’m going to go, and then you have to smash your skepticism and only lead into that with belief, otherwise you’re going to struggle. So I hope that helps. I hope that helps somebody who was listening. I appreciate you guys all for listening. You’re attention means the world to me, and I appreciate you giving some to me.
If you enjoyed this episode at all, please take a screen shot of it, post it on Instagam and tag me. I finally figured out there’s a little button in Instagram where I can see everyone who’s ever tagged me on a post. So tag me and it will show up in my feed and I’ll be able to see it. It’ll be so cool. Alright, thanks everybody. I’ll talk to you again soon. Alright, bye.