Selling through significance will stop your growth, selling through the success stories of your students will change everything.

On this episode Russell talks about the difference between selling through significance and selling through the success stories of your students. Here are some of the insightful things to look for in this episode:

  • Why selling through significance will only get you to a certain point, and why it makes your audience feel dirty.
  • What it means to sell through the success stories of your students.
  • And why sometimes when we start off selling with significance, and why we should move away from it as quickly as possible.

So listen here to find out why selling with significance makes Russell and your audience cringe.