How to rewrite the story in the minds of your customers, your friends, your family, and maybe even your spouse.

On today’s episode Russell talks about his ability to tell stories that trump other people’s and that’s how he’s been able to sell everything. Here are some of the amazing things you will hear in this episode:

  • Find out why storytelling is so important to getting people to rewrite their own stories and believe your truth.
  • Find out what the difference is between better story telling and one upping someone else’s story.
  • And see why practicing better story telling in all aspects of your life will help you be a better story teller with your business.

So listen here to find out how you can become a better story teller, to trump your customer’s story.