The Hook, The Story, And The Offer

How to create the right hook that’ll make is so that selling becomes almost super easy.

On this episode Russell gives a condensed version of a training he did for Two Comma Club X, where he teaches about the hook, story and offer. Here are some of the things you will hear on today’s episode:

  • Why it’s so important to have a hook that grabs people’s attention.
  • What he used as the hook for his recently launched Book of Mormon Challenge Podcast.
  • A few other examples of hooks people used to sell their own products, and why they were so effective.

So listen here to get a quick idea of what you need to know about having a great hook and story to be able to really sell what you’re offering.