What’s up everybody/. This is Russell Brunson and we just submitted the Traffic Secrets manuscript. I’m going to tell you that story and a whole bunch more on today’s episode of the Marketing Secrets podcast.
Alright everybody, it’s 5:21, and 21 minutes ago we submitted the final, final, final, final manuscript for the Traffic secrets book. The work is finished. I’m not allowed to touch it ever again. And for anyone who’s like, “Cool, I know you’ve been working on it. I thought you submitted the final manuscript a while ago.” I have a problem and the problem is, not perfectionism, but I want to do things right. And I think, I’ve told this story before, but I think this stems back to a conversation I had with my dad when I was like 6 years old.
Basically my job was to clean the car, he said, “Go clean the car.” So I went and cleaned the car, came back and said, “Dad, it’s done.” And he’s like, “It’s done?” I’m like, ‘Yeah.” He’s like, I’m like, “Do you want to come see it?” he’s like, ‘Well let me, are you proud of it?” I’m like, “What do you mean?” he’s like, “Are you proud of it?” I’m like, “Um, I don’t know.” He’s like, ‘Well, if you’re proud of it, it’s done.” And I was like, ah crap. I knew that I cut some corners and wasn’t super happy.
So I went back in the car, cleaned it way better. Came back and said, “Dad, I’m done.” He said, “Are you proud of it?” I said, “Yeah.” He said, “Okay, then you’re done. You’re fine. You can go.” And that was the lesson that always stuck with me.
So I think I have that tendency, it’s not perfectionism, it’s just I want to make sure that what I’m creating, what I’m putting my name on, that it matters, that it’s important, that it’s good. So that’s kind of why, that frame is my mindset. So basically before I went to Fiji I submitted the final manuscript, and I was gone for a week. And then the editor, the publishers get it and they have an editor that goes through everything. So the new editor went through everything, and when I got back from Fiji she said, “Here’s the manuscript, go through some edits and you can accept or reject everything.”
So we kind of did that and then as we were going through it, so that was I got home Tuesday night. So Wednesday I came and got the manuscript and I was like, ‘This is good. But I want to read it out loud just to make sure it sounds good out loud as well.” So we put together a makeshift thing, set up a stage at the office, and then all day Thursday, all day Friday I read the book to a group of about ten people and we streamed it to everyone who had tickets to Funnel Hacking Live.
The first section I was really proud of. I was like, “Boom, proud of it. Let’s go.” And the second section, I was not proud of it. The content was good, but it was clunky, it was hard to get through, it was boring. I even skipped a section, I was like, ‘I don’t even want to read this anymore. I’m bored.” If I am bored this is not good. And then the third section I loved. The third section I’m super proud of, the second section I wasn’t. And I had this sick feeling last weekend because I’m like, I know what it’s going to take to go and rework this whole thing.
And I was like, I can’t do it this weekend because this weekend I gotta prepare for Monday, we had the Clickfunnels birthday announcement. So I didn’t touch this that whole weekend. Sunday night I started working on my presentation, Monday all day I did the presentation, I talked about that. We launched the birthday launch, smashing success, then I came Tuesday and I was like, okay, I gotta rewrite section two of the book, which is not a small section. There’s only three sections in the book, it’s like 121 pages.
So I took it and I started writing and I spent all day Tuesday, did that deep into the night. Then Wednesday I went and stayed late, in fact, I didn’t even come home Wednesday. I came home Wednesday at like midnight. Then Thursday, which is last night, went in and worked on it, and I left the office last night at 3:30 in the morning. And I almost had it done, except for a couple of sections. Then this morning I came in, finished the last sections, Joy Anderson on my team, she is going crazy doing editing and cleaning things up and getting the images done, just all the stuff with me.
And the last step today, handed the last part to her, she spent all day cleaning it up, and at 5:00 it got submitted. And it’s fun because she just went live on Facebook live, I was watching her video, she was talking about, “Who does that?” Most people are like, ‘I’ve read the book, it’s been edited three times over. But I wanted, I didn’t want this to be a good book, I wanted this to be a great book. I don’t want this to be like, “Oh I read the traffic secrets book.” I want them to be like, “Oh my gosh, I read it and I reference it and I look at it over and over and over again.” I want something that sticks, I wanted something that will last beyond me.
So that’s why I put so much time and effort and energy into it. But as of right now it’s done. I’m on about three hours of sleep. I’m taking my kids out, we’re going to go play, have some good times, and then I’m going to crash and sleep for as long as my body will allow me to. I’m kidding, as long as my kids will allow me to. And I’ll be back at it for round two tomorrow morning.
Anyway, I just wanted to celebrate with you. It’s excited, it’s been hard work, it’s been a long journey. And I’m just grateful for people like you who listen and who care. It’ makes this work worthwhile and fun to do. It’s interesting, as I was writing the dedication last night, I was looking at the dedications for my other books, and the dedication for the Dotcom Secrets book I talk about my mom and my dad and my wife. The Expert Secrets book I talked about Daegan Smith, I talked about all the experts who have positively changed my life. And then I talked about my kids.
So for this book, I was look, who is this book dedicated to? And I don’t have the dedication in front of me, you’ll have to wait for until the book comes out to read it, but it was dedicated to you. It was dedicated to the entrepreneurs I’ve been called to serve, my funnel hackers. And you can read what I wrote there, but the basic gist is that because of you this thing I’m so passionate about has a purpose, because you guys take this stuff and you learn it and you implement it, it has meaning. And you know I think so many people struggle in this world because they don’t have meaning, they don’t have purpose, and I’m just grateful that because of you guys, I have a purpose and I have a reason behind all this stuff, and I’m just grateful.
So the third book is dedicated to you, my funnel hackers. And I hope that you love it, and I hope that it helps you. It’s called Traffic Secrets, and it’s all about how to get people into your funnels and get the eyeballs to see what you have, what you’re publishing. But the real power is it’s putting your message for your god-given talents out in front of people. If I can help expose more people to what you have to offer, then all the pain and the stress and the agony over the last 18 months since we started the project, will be worth it.
I said that, and I said that if this book helps get one new customer to come to you who’s life you can change through the product and services you’ve been given, then it will be worth it. And my goal, well I’ll tell you my goals later, well, I’ll tell you my goal. We’re going to be doing a big launch for this when it goes live, my goal is to sell, well to put it in context, Dotcom Secrets book during launch sold 20,000, Expert Secrets book was like 70 or 75,000, and this one I want to sell a quarter of a million copies during the launch month, and then a million during the first year. So if I can get a million people this book, each person who gets a book is able to get just one new customer, then that’s a million people’s lives who have been changed because of it.
Some of you guys are going to use it to affect thousands or tens of thousands or millions of people’s lives. So anyway, that’s why. If anyone wonders why I keep doing, why I stay up late, why I put in the time and effort and energy, why I didn’t just take the last week and a half and focus on the next project, but instead did three all nighters in a row, back to back to back. It’s because I care. I care about the message, I care about you, I care about the people you’re serving, so I’m going to give it my all. And I hope you all take that same kind of passion with the work, the art, the things you’re creating, things you’re putting out there. Because if you do that, then they will last beyond you.
And that’s why we do this right? Anyway, with that said, I am going to go get packed up. We’re heading out to going out of town to play with the kids and then I’m going to pass out. So I’m going to go. Thank you guys again for listening, for paying attention, for following along, and once again, grateful for the opportunity to serve you, and hopefully this book will help take your business, your life and your platform to the next level.
Alright, good night, talk to you soon. Bye everybody.