What’s up everybody, this is Russell Brunson. Welcome back to the Marketing Secrets podcast. Today I’ve got an experiment for you that I’m pretty sure will change your life.
Alright everybody, so if you remember, man, this is for the OG’s who have been listening to this podcast for forever, probably 4 or 5 years ago I did an episode where I talked about, I gave everyone a challenge. When someone asks you how you’re doing, instead of saying, “I’m good.” Or “I’m fine.” To instead change the response from “I’m fine.” To “I’m awesome.” So if you’re at the grocery store, they’re like, “How you doing today?” and you’re like, “Awesome.” And they’re like, “Whoa.”
And when you start doing that a couple of things happen, number one, everyone you bump into all the sudden is like, “That person is awesome. That feels really good. I want to be more awesome.” And it changes them. And number two, it changes you. Half the time all of us in life are going through and we’re like, “Oh, I’m good. I’m good.” And it’s like, that’s a miserable way to live. Good is the enemy to great.
So instead lets be great, let’s be awesome, let’s be amazing so when someone asks you how you’re doing, instead of saying, “I’m doing good.” Tell them you’re doing amazing. Even if you’re not, it’s going to help you get to amazing faster than, “I’m doing good.”
So with my kids we had a challenge 4 years ago, where every time someone asks how they’re doing, they have to say, “Amazing.” And it’s funny because we haven’t been doing that recently, and I’ve forgotten. I still do it when I go to restaurants. I always do it when the waiter or waitress asks me. I also do it all the time at the airports. Anyway, I try to do it, but I’m going to bring it back to my consciousness and make it something I’m going to try and actively do.
So there’s the rewind from 4 years ago, but today I’ve got a new one for you, and it’s something that I have yet to test, but I’m pretty sure it’s going to change everything for me. This morning my wife asked me for a favor and I was like, “Yeah, I can do that.” And then she left. And then as I was sitting there I was like, that was like a really…”yeah, I’ll do that…” like, “I’m doing good.” Like that kind of response. And I was like, “My wife deserves more than that.” And I was like, what I’m going to do next time she asks for something, I’m going to be like, “Yeah, I can deliver on that.”
And then I started thinking, if you guys have heard me do my stage presentation before, a few years ago I heard James Malinchak do this from stage, and I’ve ripped it off and done it all the time ever since, almost as a joke. But it’s really funny, where I’ll be like, “Are you guys okay if I over deliver?” as I’m building out my offer stack. And it’s always kind of a funny joke, like, “Yes, Russell you can over deliver.” So it’s kind of a joke now, but we always do it, and it’s really fun like, ‘Real quick, is it okay if I over deliver.” And so, in fact, half the office is in on it trying to make the offer better. You know like, “I’m going to grab some lunch. Wait, is it okay I over deliver and bring you back something to drink.” They always tease me with it now.
But I tell you this because as I was sitting there with my wife, “Yeah, I can deliver on that.” I should tell her when she says, “Hey Russell, can you do this thing.” I should stop and say, “Not only can I deliver on that, I believe I could over deliver on that.” And say that to her and first off, one thing that’s going to happen is it’s going to change her response, like, “Oh my gosh, he really is paying attention to me.” Number one. Number two, what that does is it reshifts your brain from “Oh yeah, I’ll try to do that thing you asked me to do.” To the next step which is, “Okay I’m going to definitely do that thing.” To “I gotta freaking over deliver and blow my wife’s mind away because I told her not only can I deliver, I’m pretty sure I can over deliver.” And it just changes your whole perspective. Now it’s like a fun thing you can do, and to actually over deliver.
Think about if we took that frame with everything we did. If you have a job right now and your employer asked you to do something, and instead of being like, “Okay.” If you’re like, “Not only can I deliver on that, I can over deliver on it.” And then work to actually over deliver on that thing, that is the kind of attitude that people want to work around right. You’re going to get raises, you’re going to have more success, you’re going to have more fun in your work by shifting that response to, “Hey, can you do this thing for me.”
The same thing happens with your customers. You’re customers are like, “Hey Russell, is there any way you can do this.” You’re like, “Not only can I deliver on that, I am pretty sure I am fairly confident I can over deliver on that.” It just shifts everything right.
And so this is my challenge for you, this is the challenge that I think if you do it for a week it will change your life. Every time someone asks you to do something for them this week, just like, when someone asks you how you’re doing, and you’re going to shift from saying, “I’m doing good.” To “I’m doing awesome.” If you can shift it from, “Yeah, I can do that thing.” To “I can deliver.” To “I am fairly certain I can over deliver on that.” I promise you it will change the outcome of everything you’re doing this week and it’ll probably give you a big enough paradigm shift that you’re going to continue to do it, and continue to use this new frame with everybody you’re working with.
So that is my challenge to you, do it with your spouse, do it with your kids, do it with your employer, do it with your employees, do it with your customers, whatever it is. Go through and make that the focus of the week. “Not only can I deliver on that, I’m fairly confident I can over deliver.” And then go and actually do it. And if you do that, you’re going to blow their minds, and it’s going to blow your mind and you’re going to have a lot more fun doing the task anyway.
So there you go, there’s the challenge, let me know how it goes. After you do it, come back and take a screen shot of this, post it on Instagram or Facebook, tag me on it, use #marketingsecrets, tag me @RussellBrunson if you’re on Instagram or @RussellBrunsonlive if you’re on the book of faces, and let me know how it went. I want to hear how it goes. So that’s it, thanks you guys, appreciate you all, have an amazing day, and I’ll talk to you guys all again soon.
Hey this is Russell again, and really quick I want to thank you so much to listening to the Marketing Secrets podcast, I hope you enjoyed this episode, and if you did can you imagine what it would be like to experience this for four days with 5000 other insane funnel hackers? People who are just like you, who think like you, who believe like you, who have vision like you. If you would like to do that then you need to be at this year’s Funnel Hacking Live, it’s coming up very, very soon. If you don’t have your tickets yet, you can go to funnelhackinglive.com.
And it gives you the ability to leave your home, leave where you’re trying to create and dream and come to a place with a whole bunch of people who think like you, who believe like you, who see visions like you of what they can create, and what they can become. Funnel Hacking Live is not just a marketing event, it’s not just a personal development event, it’s both of those things wrapped into one, and it is an experience that will change your life forever.
So I want to make sure you get your tickets. If you don’t have them yet, go to funnelhackinglive.com, get your tickets. We have sold out 5 years in a row, we will sell out this year as well, and after you get your tickets you will be there with 5000 other insane, crazy, fun funnel hackers talking about how to grow their business, sharing all the best marketing secrets, things that are working today. But you gotta go get your tickets now at funnelhackinglive.com. Thanks so much and I’ll see you in Nashville.