What’s up everybody? This is Russell Brunson, welcome back to the Marketing Secrets podcast. I have missed you guys, I have been MIA for the last two weeks on vacation, enjoying time with my family. You guys had two rerun episodes. We had one which was why entrepreneurs suck at vacations, which is something I think a lot of us relate to. Although this time was different for me, I don’t know about you but you know, because of Coronavirus, and because I really, really needed a break, it was really nice for me. Anyway, so I enjoyed it.
And then number two was Entrepreneurial Scars. And that’s one that I’ve replayed a couple of times now because every time I play it, a new segment of my listeners hear it and they’re like, “Oh my gosh.” and it’s one of my favorite episodes. Hopefully it helped.
And yeah. So with that said though, this episode I want to talk about something I have been thinking a lot about ever since my vacation, because one my vacation I decided to read a book. Read I put in quotation marks, I decided to listen to a book because I’ve tried to read this book more than probably 5 or 6 times and it’s so big, so thick, I couldn’t do it. So I finally I just got the audiobook and I got 2/3rds of it done, it’s a book called Atlas Shrugged and it’s got me thinking and I want to share some of my thoughts with you.
Alright so to preface, to pre-face this, whatever it’s called, to start this off, I want all of you guys, I want to recommend that each of you guys listening to this, go and read the book Atlas Shrugged, get the audiobook. Now I want to warn you, it is fat. It’s like, I don’t know, 1200 page book. I’ve tried to read it over the last decade 5 or 6 times, I’ve never succeeded. The movies came out, I watched the first movie but I never watched the second or third yet. But anyway, finally I was like, “I have to, I hear so much stuff, I need to read this book.”
So I finally started reading it, listened to the audiobook on my trip and I got 2/3rds of it done and now I’m engrossed in it. And it’s really, really good. It’s written back in I think the early 1920’s by a lady named Ayn Rand. I don’t know if I pronounced her name right or not. But she’s someone who had this thought and this premise, what would happen to society, to this world, if the producers went on strike. In fact, the book initially, the working title before she published it was called the strike.
And by producers she means anyone who’s producing stuff right. The producers versus like the looters, they call them the looters, so it’s people that are like, trying to steal from the producers, or trying to tax the producers, or take away what they’re doing. So producers in this sense aren’t necessarily the entrepreneurs, but anyone who’s creating, who’s producing. You might be the entrepreneurs starting a business, which I know a lot of you who are listening are. You may be someone inside of a business who are producing results, you’re creating, you’re doing things like that.
So the message, what happens when the producers, the people who are passionate, who care about their work, who care about creating things, what happens when they go on strike? And it’s so fascinating. And it’s not that they want to go on strike, they love their work, they love their, all their mission. They’re doing this thing out of the love of their heart because they’re doing it.
But then there’s the looters, and the looters in this book are government and social things and all these things that are happening where they’re like, “It’s not fair that somebody should have more than one business, it’s not fair that blah, blah, blah.” You know, all these things. So they’re setting up these laws and these rules to keep taking things away from the producers.
And throughout the book there’s different laws that keep getting passed by the government. The first one was called the Anti-Dog-Eat-Dog rule, where it basically made it, I’m trying to remember which that one was. Anyway, that was the very, very first one, and because of that, of those regulations, a whole bunch of companies and producers, it made it so they no longer had, got rewarded for producing. So they started, these producers started disappearing. And I don’t know where they go yet, because I haven’t finished the book, but they disappear.
And a little while later, the government comes and they change another rule where nobody should have more than one company. And then because of that, it makes the next segment of producers no longer have reward for producing, so they start disappearing. And everyone’s like, ‘where do these people go? I don’t know where they’re going.” And this thing keeps happening throughout the book where the government keeps passing regulations and things like that, trying to make things more fair, and try to, all these things, and as it’s happening every single time, it takes away the ability for reward from a producer, and eventually the producers go on strike. They disappear.
Now, I haven’t finished the book, so I can’t tell you where they went, or the moral of the story, or any of the things, but it was interesting to me. Because if you’re listening to this podcast, my guess is you are a producer in some fashion. Either you are an entrepreneur who started a business, you’re inside of a business, you’re building funnels, you’re driving, you’re creating, you’re a producer. So this book should speak to you, and this message should speak to you right. Because it’s interesting, when you look at this book it’s like what happens to society when the producers go on strike.
So you start looking at the aftermath and the destruction and all the bad, that’s what’s coming up in the book right now, it’s like after all the producers are gone, they’re all pulled out of this thing, you see what happens to society and how it crumbles and falls apart. Because the looters aren’t people, they’re not producing. They’re not creating, they’re not developing, they’re not making things. They’re just leaching on and taxing, and trying to make a law so they can take your money from you. And it’s really, really fascinating.
And I learned a couple of things that I want to share with you so far. The book, like I said, I’m through like 800 pages, so there’s a lot of stuff I could share but in the context of this podcast, number one is I want all of you guys who are listening to this, who are producers to understand your value and your importance in this economy and this society. If it wasn’t for you and your contribution, and you trying to create and serve and build and give and do these things, the very fabric of our society would collapse.
If you read this book you’ll see. Obviously it’s a fictional story, but it’s showing what would happen if they producers disappeared. So I want you to understand the role and how important, how vital it is to this economy, to this world, because I think a lot of times we forget that, right. So that’s number one. Number two, I want you to be very, very aware of the looters, of people and agencies, and governments that are trying to create taxes and trying to create things and legislation and laws to take away your freedom, to take away your ability…not so much your ability, but take away your reward for producing.
As you know, when anybody starts any kind of business there’s inherent risk. The second you apply for your business license, there’s risk. You’re putting out you money, your time, your effort, and the second you have a business, people can sue you, everything opens up just by the mere act of you saying, “I’m going to start a business, I’m going to go produce.” It opens up risk for you the second you do. And the bigger you get, the more risk starts getting piled upon you.
I can tell you now, as someone who has built and crashed companies twice. And then built a company to a pretty substantial level, the bigger you get the higher the risk gets. And the risk gets stressful and gets more and more heavy and heavy and heavy. I look at my life and the thing that’s the hardest for me now is some of the risk that we take on is insane. Having 100,000 customers all publishing whatever they want on our platform. Insane amounts of risk.
I have a full time legal team now just taking legal calls from people trying to sue me because so and so, some moron on our platform….I got sued by Taylor Swift. Taylor Swift sued me, how cool is that? Not actually cool. But because someone decided to go and to loot from her, and to basically produce, and basically go and take her stuff and post it on a Clickfunnels page, and try to start selling it. They weren’t suing me, I was able to go and turn it, you know, we had to turn it off, but we get those things every single day from stuff.
GDPR, when the UK decided to change their laws, we spent over 2 or 3 million dollars and almost a year in development to rebuild the entire Clickfunnels platform to be GDPR compliant, and then the next thing and the next thing. It’s just like, “Ah!” anyway, it’s chaos.
So the bigger you get, the more risk you have. So I want you to be aware of that, but also I’ve never been someone who’s big into politics and government, and I’m not going to get on a soapbox now. But I do now understand way more why it’s important for us to care, and to vote and to be aware of these things. I want to encourage you guys as producers, because I think sometimes we’re like, “I’m just going to work and work through it and just forget everything else and let it all fall to the wayside.” That’s what, always my philosophy, but after reading this, I see why it’s important for us to be involved in those kind of things. So that’s number two.
And number three, is just kind of coming back to number one. It’s similar to number one, but just understanding how vital and how important it is for you to produce. You can’t stop, you’ve got to create. As soon as, and if the laws and the taxation and all these things get worse and worse and worse for us, to a point where you have no risk, or excuse me, no reward..You know, when there’s a point where you lose your reward, then we start risking. Producers will stop risking when they lose their reward. And there are people who do not want you to have the reward of your effort, of your brains, of your hard work, your determination, all the things you’re doing.
So it’s like being, just important to understand that because I think that if we’re not careful sometimes it seems hopeless. Why should I even try? I’m not going to lie, sometimes during this book I’m like, “I’m out. Peace.” I don’t even want to try anymore because it can all be taken away by the looters, by the government, by things like that. And I think it’s just important to understand how important it is to produce and keep producing and keep working towards it.
It’s funny, a lot of you guys I’m a member of The Church of Jesus Christ of Latter Day Saints, and we read a book called the Book of Mormon as well as the Bible. And in the Book of Mormon there’s this section where there’s this evil King Noah, he lived back in Ancient America. And they’re talking about how he taxes people to the point where the burden was so heavy, and it’s crazy because he said he taxed them 1/5th of all they possessed. I told my kids I’m like, ‘Evil King Noah taxed them 1/5th.” They’re like, “Whoa, that’s a lot of money.” I was like, “So if you had a dollar, they’re taking 20 cents.” They’re like, “Whoa.” I was like, “Guess how much Uncle Sam’s taxing me right now?” They’re like, “What? What? 10%, 15%?” I’m like, ‘It’s more than 50.” What? It’s just crazy the world we’re in now. Anyway, it’s just crazy.
I am pro capitalism, I’m pro democracy, I’m pro all these things. Anyway, I just wanted to share that with you guys because it’s been top of my mind recently just thinking about it, thinking about how vital it is for us to keep producing. And again my message to you, to all producers, to all entrepreneurs, all the people who listen to me, to the sound of my voice, we have to keep producing because I’ve seen a glimpse by reading this book. I’ve seen a glimpse of what happens to society and the economy if we stop.
That’s number one, number two, is we have to be aware of the people, the things that are trying to stop us from producing, the looters who are trying to take away our freedoms, trying to take away our money, trying to take away the reward we get for our risk because if they do take away your reward there’s no reason for any of us to risk. And then that’s the second thing that will happen.
There’s two ways for this whole game that we’re playing to crumble. Number one is us stop producing, number two is the looters coming in and creating the things that keep us from having any reward for our risk. So just be aware of that. It’s important to fight for it, it’s important for us to keep it because if not, what’s the point of any of this stuff?
So yeah, that’s all I got. With that said, I appreciate you guys listening, I’m going to keep reading the book. When I get done maybe I’ll do a wrap up episode, but I recommend reading it, just to think through it. I’m sure some of you guys are going to agree with it, some of you guys will disagree. That’s okay, it’s good for conversation. I just think for you specifically, because if you’re listening to the sound of my voice right now, you are someone who’s a producer, who’s trying to create, who’s trying to give, who’s trying to serve. And it’s just to help you understand why what you’re doing is so valuable and so important, and how to protect it.
And if you get nothing else from this podcast episode besides that, I hope that that helps. You are important, and you gotta protect that right. With that said, appreciate you all, thanks so much for hanging out and for listening and I’ll talk to you soon. Bye everybody.