What’s up everybody? This is Russell Brunson, welcome back to the Marketing Secrets podcast. Today I want to talk about what’s probably the biggest thing that keeps people from having success in their business. So let’s queue up the theme song and when we come back I’m going to share the number one secret with you.
Alright so what is the secret to success? Well, there’s a lot of secrets to success. But there’s one that’s really, really interesting that I don’t know why, but over the last two weeks has come up over and over and over and over again. Not so much in conversations but with people who are not successful. And it’s this pattern that I keep seeing over and over and over again. And I keep thinking, I need to do a podcast episode about this. There’s somebody out there that must need to hear this because I keep on hearing it over and over and over again in my head and seeing the practical application of it in people’s lives.
So it’s actually really simple and when I say it, oh wow, that makes a lot of sense, but it’s something that I think a lot of time subconsciously we struggle with. So this is the big secret, if you want to be extremely successful in your life, you have to celebrate the successes of the people around you. That’s it, that’s the big aha. We could end the podcast right now. Let me elaborate though, for those who want to hear me pontificate on this for a few moments. I’m such a nerd.
Anyway, so the reason why I bring it up is when somebody has success and you celebrate like, “Oh my gosh, that’s so cool. Good for you.” Then your mind is like, your subconscious mind starts looking at that and saying, “Wow, that person has success, we’re celebrating it. I want to celebrate.” And it starts trying to figure out pathways for you to have success.
When you see somebody successful and you’re like “Oh that person is so annoying.” Or “Oh I hate the fact that blah, blah, blah.” Or every time that success happens you shut it down and you talk about why it’s not good and why the person doesn’t deserve it, or why whatever, whatever, you know, fill in the blanks of whatever reason it is that you’re not celebrating someone else’s success, your brain instantly starts thinking, you’re subconscious mind is like, “Oh my gosh, I don’t want to be successful because then I’m stuck up, I’m rich, I’m a bad person, I’m selfish.” Whatever it is that you’re inserting into somebody else’s story, is what your brain will insert as the natural side effect of success.
So what that means is when somebody around you has success, you need to freak out and celebrate them, even if you hate that person, even if the person is a bad person and you’re like, ‘I hate that person. I wish they wouldn’t be successful.” Actually you probably shouldn’t be watching success in people you don’t like, but you know what I mean. It’s becoming super conscious of that, “Hey, this person has success, I’m going to celebrate it and congratulate. That’s so cool, I’m so excited.’ And not having any tinge of jealousy or bitterness or being upset or any of those things.
Because as soon as those things enter your mind, if you don’t get rid of them quickly, then your mind’s going to start associating success with all the negative things you’re dumping on it, even though it’s not your own success. And those things will keep you from being successful.
It’s interesting, man, when was it? The first time I think I was ever aware of this was probably the first time I went to a Tony Robbins event. And it wasn’t, it was like a dorky thing, but he was talking about movies and he said something about, “Who saw this movie.” And you hear like half of the audience groan. And I can’t remember what the movie was but he kind of stopped and he’s like, “Do you realize that there are people that risked hundreds of millions of dollars to make this movie for you, with no guarantee of any success. And they hired and spent years writing the script and producing the things and doing all this stuff. And it cost you $10 to go and be entertained for 2 1/2 hours. And you come out like, ‘Oh that movie sucked.’ Literally people spent hundreds of millions of dollars to entertain you and it cost you $10 and you’re complaining about the fact that you thought the movie sucked.”
And he talked about if you look at kings back in, you know a hundred years ago or a thousand years ago or whatever. They had court jesters and they had people who would come and entertain them. What we could get for $10 is better than what all these people put on for you know, for hundreds and millions of dollars, and yet we come and complain, “Oh that movie sucked. Oh it was boring. Blah, blah, blah.” You know, whatever the thing is.
And it really started getting me to think, man, if people were creating this stuff and then I’m poo-pooing it, it’s like when I create stuff and I put my heart and my soul and all my energy into it, and then people come out and like, “Oh, that course is boring. I didn’t learn anything new.” Whatever the insert the blank is. I don’t know, it rubs off on you negatively.
So ever since then I try to celebrate movies, which you’ve probably seen me when the Avengers come out or the new thing comes out, I’m always like freaking out, excited. And then people come back and the reviews are always like, “Oh the movie is lame.” I’m like, “Are you kidding me, it cost me $10 and for 2 ½ hours I was on the edge of my seat, and yeah that one part was weird or stupid but people risked so much to entertain me and I’m so grateful for that.” And because I’m so grateful for it, it shifts my mind as I’m creating courses to, I don’t know it just shifts it around to where I’m going to produce the best thing possible that I can and give it to my audience. I don’t know, it just shifts the perspective in your mind.
So that’s kind of what I want to share with you guys today, in all sorts of things like how you react to other people’s success or other people’s art, or other people’s creation is how people will probably respond back to yours. But more importantly is how your subconscious mind is going to start associating those things.
So if you’re not careful, if you’re not positive in all these other things, your subconscious mind is going to start associating them with negative feelings and it’s going to be harder and more difficult for you to go do it. Does that make sense?
Anyway, hopefully that wasn’t too woo-woo on a weird level for you. But it’s super true. So what that means is when people around you have successes, I highly encourage you guys to celebrate them, even if you don’t feel like they deserve them, even if you are annoyed by it, even if you don’t like the person, whatever the thing is, if you want to be more successful, you’ve got to celebrate their successes.
So that’s my challenge for you today. Alright with that said, I’m at the office, I’m going to go get some work done today. I don’t know about you guys but summer is so hard. I remember as a kid looking forward to summer, but I was talking to Collette about this last night. It’s crazy, if you think about the typical day, my day when the kids are in school. I wake up at whatever, 5:30, I work out, do all my stuff before they wake up. They wake up and I try to be a present dad from 7 until 9. I take them to school, drop them off, and from 9 until 5 I’m working my butt off getting all my stuff done, and then I try to be present so they get home from 5 til 9 and I’m there present with them, playing. And the from 9 til 10 or 11 my wife and I hang out until we pass out, and that’s the night.
And it’s like a brutal schedule to keep present all day long. And then it’s like summer happens and the kids are suddenly, I still have to wake up early because the only time I can work out is early. So I still wake up the same time, and then you do your day but now the kids aren’t in school. So I don’t know about you, but at least for me I feel guilt. “I need to be with my kids more.” So then I stay later in the morning, then I come home early and I try to like, you know the other day I went and spent 3 or 4 hours in the middle of the day to go hang out with them, to go do some fun stuff.
So I’m doing all those things kind of throughout, but I still have to get the same amount of work done. And then we get home at night and then it’s like I gotta be present, and then at 9 o’clock when the kids are normally going to bed, now it’s like, ‘It’s summertime. I don’t have to go to bed.” Like, “What? You need to go to bed.” They’re like, “No, I don’t.” and so they don’t go to bed until like midnight. So you have to stay up til midnight to get those punks to actually go to bed. And then it’s like, midnight you finally go to bed or 1:00 or whatever that you can finally get them to bed. Then it’s like, you want to spend 5 minutes with your wife. So it’s like 1 to 1:05 you’re hanging out. And then you all just pass out and you’re tired. And then the clock, the alarm clock goes off the same time next morning.
So you have to jam like 3x as much day into every single day. I tell you what, we’re one month done with summer and I cannot wait for the next two months to be done so we can get back to a normal schedule because my body is shutting down, I’m so tired.
Anyway, I digress. I’m going to go work because I got a few hours to hang out and get some stuff done. I’m working on my book right now. I’m about a third of the way done with the Traffic Secrets book, which is exciting. I’m also working on the unlock the secrets event slides. I have to get the slides done this week, so I can have a chance to get the workbooks created and everything for the event coming up next month. But that’s all the fun stuff I’m working on. And I’ve been working on the Funnel Hacking Live event schedule right now too, planning out the amazingness for next year for you guys.
So that’s what I’m doing today. I appreciate you all, thanks for listening and I will talk to you all again soon. Bye everybody.